Linkedin optimization and best practices as presented to the College of Dupage

1. Using LinkedIn
Presented By:
Bruce Jones
CEO,
Social Media
Knockout Series:
Round 5

2. LinkedIn Facts
• There are 450 million LinkedIn members in the world
• 2 new LinkedIn members are added every second
• 30,000 long-form posts are added every week
• You can increase your profile views 14x just by adding a picture
Source

3. Why Use LinkedIn?
• To help with employment: find a job/fill a job
• Find new customers
• Stay up to date in your industry
• Every company needs a brand ambassador
• Show off yourself and your business

4. Optimizing Your
LinkedIn Profile

5. Profession
al head
shot
Searchable
headline that
shows what you
do
• Click to expand
• Use work email as
primary and
personal email as
secondary
• Add up to 3
websites (can link
to different pages
on company
website)
Shorten
personal
URL

6. • Your chance to
showcase
yourself/comp
any
• Know Your
Audience
• Take
advantage of
the allotted
space
• Explain/tell
stories that
you can’t
convey in a
resume
• Use keywords
people are
searching for
Additional Resource:
How To Write The
Perfect LinkedIn
Summary
Summary

7. Make sure to
select
company
page when
adding jobs
Add an
explanation/descripti
on
Add past jobs
too
Tip: Make sure the
jobs you have on
LinkedIn match your
resume

8. Honors
and
Awards
Use this section
to showcase
any awards or
achievements
you have
earned. If this
does not apply
to you leave it
blank

9. Volunteer
Experience
• Provide your
volunteer
experience,
charity work,
or any causes
you support
• If don’t have
anything for
this section,
Go Volunteer!

10. Organizations
• Include any
organizations/clu
bs you have
been a part of
• If you are looking
for an
organization to
be a part of: look
into your local
Chamber of
Commerce or
Eventbrite for
groups/meetups
• Add all 50 skills
• Use terms you
want to be
searched for
• Other members
can endorse
you for those
skills
Skills

11. Select your
school’s
official page
Add
relevant
courses
GPA: 3.5
and above-
Yes
Under 3.5-
Optional
Add any
additional
schools you
have attended
Add
certifications
if applicable

12. Recommendations
• General rule: give 2 and
you will probably get 1
back
• NEVER ask to be
recommended – it looks
unprofessional
• Recommendations you
give others will be on
their profile – giving you
a chance to be seen by
prospective
clients/employers/networ
king individuals
Shows all
recommendati
ons you have
received/given

13. Company
LinkedIn Pages

14. Company Pages
How to set up: Interests> Companies> Create
You need an email address that matches your domain
Blogs and Presentations:
Add blogs and SlideShare presentations to personal page –
Share them as updates on company page

15. Insert Logo
Here 100 x 60
pixels
Share blogs,
news, pictures,
videos etc. with
followers
Include a
thorough
company
description
Company Image
646 x 220 pixels
How to
edit
company
page

16. The Back End Of
Editing
Recent updates
will populate here
Fill in the
blanks in the
back end

17. Interacting on
LinkedIn

18. Interacting
Groups
• Find out what groups your network/target audience is in
• Choose what groups show on your profile
• Participate in discussions
Sharing Updates
• Share updates from your company page
• Interact with other peoples updates

19. Growing Your
Connections
• After you collect someone’s business card connect with them
on LinkedIn
• Always send a personal message when requesting a
connection
• Import contacts from your email – Be careful not to send to
whole email list
• Import an already existing email list
• Don’t spam someone with a sales pitch as soon as they
accept your connection request
• You can export a list of your connections emails if you need
to email them outside of LinkedIn

20. Additional Resources
Canva: Create graphics
Free Stock Images: Never use Google
Images!
Bitly: Shorten URLs and track traffic

21. ABOUT DESIGN &
PROMOTE
• For more than 8 years we have been creating
engine optimized websites that convert more
visitors into customers.
• When you work with us, you work with a team of
experts in graphic design, marketing, search
engine optimization and social media.
• View our portfolio here.

22. GET ON OUR LIST!
www.designandpromote.com/our-seminars/
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