Massimo Burgio Social Media What? Reykjavik RIMC 2010

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At the latest Reykjavik Internet Marketing Conference 2010 http://www.rimc.is/en/ I have been asked how to make business and monetize social media. As usual, I think marketers missed the point, not to confuse marketing with sales, and do not think that the same rules that applied for the brick and mortar business and TV advertising work on a digital society and in particular on social media networks.

So I created a presentation where I had to step back and re-explore the basics of social media, digging deep into what it actually means to design a social media strategy, on which channels and with which resources.

Voilà the presentation for your pleasure! Please notice that this is a redux version without the case histories from my clients that were not approved for publishing, so I had to take them down... =(

For more info and content on search marketing and social media marketing visit my blog at http://www.globalsearchinteractive.net

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Massimo Burgio Social Media What? Reykjavik RIMC 2010

  1. 1. social media what massimo burgio ? global search interactive / sempo reykjavik internet marketing conference march 12, 2010
  2. 2. one step beyond: what you expect Massimo is the founder … One of the early adopters of social media … Massimo will look at how sites like Facebook and Twitter can be used to sell online. I don’t think so…
  3. 3. one step beyond: what is social media social media online practices and technologies that users adopt to share content, feelings, opinions, experiences, and the same media. “wikipedia”
  4. 4. one step beyond: what is social media social media ”social media isn't just about big networks like facebook and myspace, it's about brands having conversations." “lloyd salmons, IAB social media council”
  5. 5. one step beyond: new mktg intelligence step 1: listen
  6. 6. one step beyond: social marketing tools step 2: engage
  7. 7. anybody knows this guy?
  8. 8. anybody knows this guy? 4Ps of Marketing PRODUCT PLACE PRICE PROMOTION
  9. 9. new 4Ps for social media marketing
  10. 10. 4Ps don’t del marketing sociale
  11. 11. facebook marketing: for dummies
  12. 12. facebook marketing: for marketers
  13. 13. social media marketing: facebook what?
  14. 14. social media strategies: by goals Branding Marketing +Promotions Brand Reputation Management Lead Generation Direct Sales Customer Retention Customer Support Business Intelligence Product Innovation Public Relations …
  15. 15. social media strategies: by goals
  16. 16. social media strategies: by goals
  17. 17. social media strategies: by goals
  18. 18. social media strategies: by goals
  19. 19. social media marketing: time+resources
  20. 20. always ask your users first where? i.e. which are your favorite social networks? do you read blogs? do you go online from home, work or mobile? what? i.e. do you use RSS? which web services do you expect? which FB app do you need? are you interested in iPhone apps? how? i.e. give us feedback on our site / product / service, how can we improve our call center?
  21. 21. always ask your users first customers and prospects your target market employees and advisory boards your business “family” business partners and suppliers your business “ecosystem” competitors you don’t have to ask =) (remember) it’s all about the users, and about the brand
  22. 22. how other brands do it: skettles.com
  23. 23. how other brands do it: skettles.com
  24. 24. how other brands do it: iceland ! you
  25. 25. how other brands do it: iceland ! you
  26. 26. how other brands do it: iceland ! you
  27. 27. how other brands do it: iceland ! you
  28. 28. how other brands do it: iceland ! you
  29. 29. how other brands do it: iceland ! you
  30. 30. the best solution for your business? find your own social way
  31. 31. takk! (thanks!) (I ! Iceland) massimo burgio global search interactive / sempo globalsearchinteractive.net massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio

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