The document outlines the services offered by a company specializing in creating search engine optimized websites to enhance customer conversion rates, emphasizing collaboration with a team of experts. It provides guidance on utilizing Google My Business to effectively manage and optimize business listings across Google platforms, as well as essential steps for claiming and verifying a business. Additionally, it discusses the history and features of Google My Business and offers tips for maximizing visibility and engagement through insights and graphical enhancements.

2. o For more than 8 years we have
been creating search engine
optimized websites that convert
more visitors into customers.
o When you work with us, you
work with a team of experts in
graphic design, marketing,
search engine optimization and
social media.
ABOUT DESIGN & PROMOTE

3. o Google My Business (also known as Google
Places, Google Local Listing) was created for
companies to manage and edit their business’
information across Google searches, Google Maps
and Google+.
● Use Google My Business to put the right info about
your business on Search, Maps and Google+ so
that customers can get in touch.
What is Google My Business?

4. o Key differences between a Google+ and Business Page
o How to claim and verify your business listing
o Overview on how to navigate the Google My Business
Dashboard
o How to manage and update your Google My Business
Page
o Further ways to optimize your page through graphics,
virtual tours and more!
o Ways to review insights on your customers
Topics Covered

5. o At first there was no such thing as localized listings or
places in Google
o Then they introduced Google Places
• 6 or 7 (“pack” of) business locations listed above
organic search results
o Recently, they stopped showing 6 or 7, and now only
show 3 local businesses, still above the organic search
results
• This listing is directly tied to your Google My
Business page
History of Google My Business

6. o Connected to Google Maps – this is how your
business will show on Google Maps
o NOT the same as a normal Google+ Page
● Be aware of differences
◦ URL, About, Actual business information will be
listed
History of Google My Business Cont’d.

7. o Examples of personal Google+ Pages
● https://plus.google.com/u/0/+BruceJones630/
● https://plus.google.com/u/0/113749645772512884083/
● https://plus.google.com/u/0/+VaughnGarner
What does a personal Google+ page
look like?

8. o Examples of Google My Business from front-end
● https://plus.google.com/112226245033360255095/about
● https://plus.google.com/+Synergyremodel
● https://www.google.com/+Salon625Naperville
o Google has changed the way it can be viewed in Google
What does a Google My Business page
look like?

9. ● Need gmail account or business email with Google
● Need verified physical address
◦ Google sends postcard with verification number
◦ May also get a phone call from Google
● Enter verification number from postcard on the back-end of
Google My Business
● https://support.google.com/business/answer/2911778?hl=en
Claiming your Business in Google

10. ● If you already have a Google My Business page and your NOT
the owner, request to be the owner.
◦ If someone else is managing the Google My Business page for you,
make them a ‘Manager’.
Claiming your Business in Google

11. ● Business name and address
● URL
● Business hours
● Service area
● Categories
● Description with a link to website
● Photos
● Managers of your page
Editing/Optimizing your Google My
Business Page

12. o Profile picture: 250 x 250 px
o Cover Image: 1080 x 608 px {Recommended By
Google)
o Post: 426 width (height varies)
o Shared Link: 150 x 150 (thumbnail)
Google Plus Image Sizes
Source: http://blog.hubspot.com/marketing/ultimate-guide-social-media-image-dimensions-infographic

13. o See how many people are:
● Seeing your listing show up in Google
● Viewing photos or posts on your listing
● Clicking through to your website
● Making a phone call from your listing
● Asking for driving directions
Google My Business Insights

14. Google My Business Insights

15. ● Optimize the business listing
● Link back to the Google business listing URL
◦ With other social media links on your website
◦ Online Press Releases, Blog Posts, Local Directories
● Make sure your website speaks about the same services offered
● Get reviews to stand out and become trusted
● Get a Virtual Tour added to your page
◦ https://www.google.com/maps/about/partners/businessview/get-
started/
Getting your Google My Business page to show up in
Google

16. http://www.designandpromote.com/our-seminars/