The document outlines a presentation on social media and online branding for sales and marketing professionals. The presentation agenda includes a formula for social media success using mindful content, passionate engagement and heartfelt collaboration. Additional topics covered are the art of storytelling, building online and offline communities, understanding different social media platforms, aesthetics and perception, and measuring online influence. The goal is to provide professionals with strategies for using social media effectively.

1. 1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1
Enlarge
as a Human Being
Excel
as a Social Media Being
Evolve
as a Personal Brand

2. 2Copyright © 2013 Dr. Amit Nagpal All rights reserved.
SOCIAL MEDIA &
ONLINE BRANDING
FOR
SALES & MARKETING
PROFESSIONALS
Dr Amit Nagpal, New Delhi

3. 3Copyright © 2013 Dr. Amit Nagpal All rights reserved.
• 0- Introduction
• 1-Formula for Social Media Mega Success
• a) Mindful Content
• b) Passionate Engagement
• c) Heartfelt Collaboration
• 2 The Art of Storytelling
• 3 Building Online & Offline Communities
• (& Understanding the Uniqueness of each platform)
• 4 Conclusion
• 5 Q & A
Description
Agenda

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Social Media Mega Success

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 Discussion
 Start with listening
(Google alerts, Twitter search, Alltop blog search etc)
 Read and observe
What is Social Media?
What is a Brand?

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Social Media Mega Success=
Mindful Content
+ Passionate Engagement
+ Heartfelt Collaboration
Formula for Social Media Mega Success

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 Takes commitment and focus to connect with people
 Inspiring trust & handling negative perceptions
 Too many relationships to handle
 Handling large communities (community members handle
negative comments)
 Start with a bang (welcome message)
 Personalised messages on special occassions
 Apply offline ideas online
 Balancing visibility with credibility (eg Linkedin endorsement)
 Do not disappear into the thin air
 Say it loud and clear (I care, we care)
Its All in The Relationship

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The Art of Storytelling

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 Why tell stories? (making stories and telling stories)
 Demonstrating our sincerity and passion
 Balance drama vs sincerity
 Inspire your customers to share stories
 Infographics-Visual Storytelling
I have found my hero and he is me. George Sheridan
The Art of Storytelling

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Infographics

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 Do the right things first and then create the right
perception
 Show Not Tell
 Hashtags #passion #mypassion on Twitter
 Tools for creating right perception
 Wefollow.com
 Klout/Peerindex/Kred story
 Favstar.fm
 Create your own video (onetruemedia.com)
Aesthetics & Perception

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Building a Community

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 Demonstrating leadership on social media
 Demonstrating other soft skills
 Demonstrate that all comments and opinions are respected,
dialogue and dissent is welcomed and even encouraged
Communication leads to community, that is, to understanding, intimacy and mutual valuing.
- Rollo May
Building a Community

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Understanding the Uniqueness of
each platform

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 What goes viral on Facebook?
Edge Rank
 ART Appeal (Interactivity), Relationship (regularity of
interaction) & Time (Recency)
Reasons why consumers like Facebook Pages
 Discounts
 Show support for brands to friends
 Get a freebie
 Updates on company activities, Sales and future projects
 Exclusive content
 Just like that
Facebook-Key Features

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What goes viral on Linkedin?
Linkedin groups
Linkedin Today
Linkedin Profile
Linkedin-Key Features

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 What goes viral on Twitter?
 Let us exercise
Twitter-Key Features

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Embed
Tweet
Make boards
Repin, share the content of others
Pinterest-Key Features

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 What goes viral on Google +?
 # on Google +
Google + -Key Features

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Measuring Online Influence
Klout, Kred & Peerindex

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Deliver Excitement, Surprise & Delight
That's all

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Enlarge
as a Human Being
Excel
as a Social Media Being
Evolve
as a Personal Brand

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www.dramitnagpal.com
Thank You