Personal Branding Essentials for Your User Experience

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BrandMirror © 2015 All Rights Reserved.
The User Experience of You
June 2015
Jen Dalton
1

Your personal brand is your…
3
Reputation
Promise
Calling Card
Reason to Say YES
Experience
Emotional Connection

Goals for today
4
Your
Brand
Today
Tools &
Actions
Be Your
Best Self

3 Reasons Why You Don’t Have One
5

5 Reasons You Need a Personal Brand
6
Self
Awareness
Value
Stand Out
Relevant
IMPACT
Build Your Brand Before You Need It

CHANGE
Asking people to try something new…
3

Connect quickly and move people
Functional Economic Emotional

Don’t Know Yourself, Can’t Sell Yourself
Know Yourself
(Discover)
First Impressions
Last
(Define)
Build a Relevant
Brand
(Differentiate)
The Art of the
Pause
(Protect)
Interact with
Intention
(Build)
Be a Noisebreaker
Not a Noisemaker
(Leverage)
9

How do you show up?
10
Reality Perception
How You See
Yourself
Who is
your
audience?

Gain clarity on your why.
11
LowPassion&PurposeHigh
Early Life Later
2012 –
“Ah Ha” Moment
Rowing Coach
1 year
People Manager
Marketing Strategy
I am the Purpose Sherpa for executives and
entrepreneurs.

Asking for feedback is critical
12
______________
Choose words that describe you
(Ex: fun, responsive, gutsy, on time,
people person)
_______
______________
Ask customers to describe you
(internal & external) _____
______________
Do these words align with what
you would want said about you?_____
Direct
Intelligent
Creative Beyond the
Box
Confide
nt
Strategic

Which audience cares about what you can
offer?
13
Customer Segment: Customer Segment: Customer Segment:

First Impressions are Critical
Know Yourself
(Discover)
First Impressions
Last
(Define)
Build a Relevant
Brand
(Differentiate)
The Art of the
Pause
(Protect)
Interact with
Intention
(Build)
Be a Noisebreaker
Not a Noisemaker
(Leverage)
14

The elements of a first impression
15
55%
38%
7%
The 3 V’s of Your First Impression
Visual
Vocal
Verbal

First Digital Impression

First Face to Face Impression
17

Key Concepts for You Today
Know Yourself
(Discover)
First Impressions
Last
(Define)
Build a Relevant
Brand
(Differentiate)
The Art of the
Pause
(Protect)
Interact with
Intention
(Build)
Be a Noisebreaker
Not a Noisemaker
(Leverage)
18

What makes you unique & original?
Company
Related
Your Skill
Set
Your
Passions /
Interests

If you are yourself, there is no one like
you.
Soundbites
Stories
Experiences
20

Sound bites should be concise &
precise
21
“Be a Noisebreaker, not a Noisemaker”
“Define your brand or others will”
“Personal branding is not personal bragging.”

Know Yourself
(Discover)
First Impressions
Last
(Define)
Build a Relevant
Brand
(Differentiate)
The Art of the
Pause
(Protect)
Interact with
Intention
(Build)
Be a Noisebreaker
Not a Noisemaker
(Leverage)
22

Think before you act. You cannot take it
back.
23

Know Yourself
(Discover)
First Impressions
Last
(Define)
Build a Relevant
Brand
(Differentiate)
The Art of the
Pause
(Protect)
Interact with
Intention
(Build)
Be a Noisebreaker
Not a Noisemaker
(Leverage)
24

Video / Photos
Attending /
Speaking
Conferences
Presentations
Social Media
Speaking /
Meet Ups
Writing
Community
Ways to
Build Your
Brand
19

Topics Internal Evidence External
Day to Day Communications
(email, etc.)
Writing/
Blogging
Talks/
Conferences
Visual
(Photos, Videos)
Your Department
Associations
Organizations
Certifications
LinkedIn/
Intranet
Pick 3 Topics You Know & Grow Your
Relevance

Build an intentional user experience
Clarity
ConfidenceCompetence
Consistency
27

The first 100 days are critical
28
Awareness
Familiarity
ConsiderationChoice
Loyalty
Where do you
“wow”
prospects &
customers?

Know Yourself
(Discover)
First Impressions
Last
(Define)
Build a Relevant
Brand
(Differentiate)
The Art of the
Pause
(Protect)
Interact with
Intention
(Build)
Be a Noise
breaker Not a
Noise maker
(Leverage)
29

Being a Noisebreaker means being Relevant
(Authenticity + Mastery² + Empathy) * Action = Relevance

Step away from the shiny objects
31

Map your key relationships, any
gaps?
32
Dean Thomas, “Mapping Your Network”, © 2009
Inside Your Team Inside Your Department Outside Your Department
JuniorPeersSeniors

Identify your user experience plan for the
year
33
Jun Jul Aug Sept Oct Nov Dec
Keep
Stop Doing
Start Doing
Change /
Tweak
User Experience Road Map

Set aside time for You (no one else
will)
• Block 10’ a day to share any content via email or LinkedIn that builds
your brand
• Monday Morning Matters (or Friday)
• Plan for the week, what is coming up that you have to get right
• Prep for meetings
• Know who is there
• Practice what you will say & what points are on brand for you
34

Thank You!
Jen Dalton
jendalton@brandmirror.com
www.brandmirror.com
@BrandMirror
3 Sessions – first to email me with feedback!
27

APPENDIX

Increasing your relevance and
visibility
Outside Your
Company
Inside Your
Company
Your Team
YOU
38

Coach
Entrepreneur
Unique Promise of Value
Gutsy leader committed to enabling others to live their
passion and deliver on their unique promise of value
through structured ways to move the needle
on their brand and their impact.
Front Line
People Manager
(Operations)
Product
Management
Chief of Staff
Define Your Promise
39

Attention span of a goldfish
40

Know Yourself
(Discover)
First Impressions
Last
(Define)
Build a Relevant
Brand
(Differentiate)
The Art of the
Pause
(Protect)
Interact with
Intention
(Build)
Be a Noisebreaker
Not a Noisemaker
(Leverage)
41

In a recent Jobvite survey, 55% of recruiters
change their mind about a candidate once
they see their social media profile.

Be clear on your value and your goals
43
Highlight Your
Transferable Skills
Communicate Your Goals &
Interests
Show Up Prepared to Every
Interaction
Know What Skills Matter
Know & Grow Your
Network

You Build Your Relevance in Every Interaction
12-13-13 © Media Mates Oy
02-04-14 © monkeybusinessimages
07-08-13 © shironosov
05-01-13 © pagadesign
Build Trust & Transparency In Your Team
How to make virtual work Know When to Show Up in Person
Consistent meeting times Identify key meetings & attend
Clear roles & expectations Do network when you visit
Let people see you (video when possible, put your
photo on your email)
Make offers to present on relevant topics & represent
your team & dept
Attend conferences (virtual or in person) and share your learnings
Rotate responsibility for leading meetings, organizing events, and reporting out on projects
Give, Give, Get (send helpful articles, recognition, help others)

“Know, Show, Grow” – William Arruda
Purpose,
Passion,
Vision,
Values
Strengths
Audience
Logo,
Name,
Tagline
Colors &
Fonts,
Images &
Visuals
Evidence,
Stories &
Sound
Bites
Physical &
Digital
Marketing
Website &
Social
Media
LinkedIn,
Resume &
Bio
Your
Personal
Presence
45
YOU

I've learned that people will forget what you said, people
will forget what you did, but people will never forget how
you made them feel.
-Maya Angelou

Personal Branding Essentials for Your User Experience

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