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Social Media Planning Template                                                                                  COMPANY:




                                                    Buyer Persona 1:                                                     Buyer Persona 2:

                           Content
                           What will you
 TACTICS &                 publish?

 STRATEGY                  Marketing
                           What social media
                           will you use?

                           Who
                           Who will monitor?

 WATCHING
                           How
                           Which tools will you
                           use?

                           Negative Comments
                           Who will respond?
 EMERGENCY
                           Crisis
                           Who will respond?


                           Who
 EMPLOYEES                 Who is authorised?


                           Blog                                                                              Twitter
 TECHNOLOGY
                           Facebook                                                                          YouTube
 Which URLs have you
 secured?
                           LinkedIn                                                                          Google+



 SUCCESS
 What are your goals & how do you define
 success?




                                                                                                                                                                           02/2012 Version 2.5
Free Download at www.bluewiremedia.com.au/social-media-planning-template         © 2012 by Bluewire Media.
Bluewire Media   www.bluewiremedia.com.au 1300 258 394 twitter @Bluewire_Media   Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
                                                                                 Please feel free to post this on your blog or tweet, email & share it with whomever 
Content Publishing Schedule                                                                                     COMPANY:
                                                                                                                   MONTH:


                                  Activity                                                                            Frequency                               Activity Completed
                                                                                                                                                       M       T       W   T       F   S   S
                                                                                                                                         WEEK 1
                                                                                                                          Daily
                                                                                                                                         WEEK 2
              Blog                                                                                                      Weekly
                                                                                                                                         WEEK 3
                                                                                                                        Monthly
                                                                                                                                         WEEK 4       ??
                                                                                                                                         WEEK 1
                                                                                                                          Daily          WEEK 2
              Facebook                                                                                                  Weekly           WEEK 3
                                                                                                                        Monthly          WEEK 4

                                                                                                                                         WEEK 1
                                                                                                                          Daily          WEEK 2
              Twitter                                                                                                   Weekly           WEEK 3
                                                                                                                        Monthly          WEEK 4

                                                                                                                                         WEEK 1
                                                                                                                          Daily          WEEK 2
              LinkedIn                                                                                                  Weekly           WEEK 3
                                                                                                                        Monthly          WEEK 4

                                                                                                                                         WEEK 1
                                                                                                                          Daily          WEEK 2
              YouTube                                                                                                   Weekly           WEEK 3
                                                                                                                        Monthly          WEEK 4

                                                                                                                                         WEEK 1
                                                                                                                          Daily
              Email                                                                                                                      WEEK 2
                                                                                                                        Weekly
              Marketing                                                                                                                  WEEK 3
                                                                                                                        Monthly          WEEK 4

                                                                                                                                         WEEK 1
                                                                                                                          Daily          WEEK 2
              Google+                                                                                                   Weekly           WEEK 3
                                                                                                                        Monthly          WEEK 4

                                                                                                                                         WEEK 1
                                                                                                                          Daily          WEEK 2
              Other                                                                                                     Weekly           WEEK 3
                                                                                                                        Monthly          WEEK 4




                                                                                                                                                                                               02/2012 Version 2.5
Free Download at www.bluewiremedia.com.au/social-media-planning-template         © 2012 by Bluewire Media.
Bluewire Media   www.bluewiremedia.com.au 1300 258 394 twitter @Bluewire_Media   Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
                                                                                 Please feel free to post this on your blog or tweet, email & share it with whomever 

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Social Media Planning Template

  • 1. Social Media Planning Template COMPANY: Buyer Persona 1: Buyer Persona 2: Content What will you TACTICS & publish? STRATEGY Marketing What social media will you use? Who Who will monitor? WATCHING How Which tools will you use? Negative Comments Who will respond? EMERGENCY Crisis Who will respond? Who EMPLOYEES Who is authorised? Blog Twitter TECHNOLOGY Facebook YouTube Which URLs have you secured? LinkedIn Google+ SUCCESS What are your goals & how do you define success? 02/2012 Version 2.5 Free Download at www.bluewiremedia.com.au/social-media-planning-template © 2012 by Bluewire Media. Bluewire Media www.bluewiremedia.com.au 1300 258 394 twitter @Bluewire_Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or tweet, email & share it with whomever 
  • 2. Content Publishing Schedule COMPANY: MONTH: Activity Frequency Activity Completed M T W T F S S WEEK 1 Daily WEEK 2 Blog Weekly WEEK 3 Monthly WEEK 4 ?? WEEK 1 Daily WEEK 2 Facebook Weekly WEEK 3 Monthly WEEK 4 WEEK 1 Daily WEEK 2 Twitter Weekly WEEK 3 Monthly WEEK 4 WEEK 1 Daily WEEK 2 LinkedIn Weekly WEEK 3 Monthly WEEK 4 WEEK 1 Daily WEEK 2 YouTube Weekly WEEK 3 Monthly WEEK 4 WEEK 1 Daily Email WEEK 2 Weekly Marketing WEEK 3 Monthly WEEK 4 WEEK 1 Daily WEEK 2 Google+ Weekly WEEK 3 Monthly WEEK 4 WEEK 1 Daily WEEK 2 Other Weekly WEEK 3 Monthly WEEK 4 02/2012 Version 2.5 Free Download at www.bluewiremedia.com.au/social-media-planning-template © 2012 by Bluewire Media. Bluewire Media www.bluewiremedia.com.au 1300 258 394 twitter @Bluewire_Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or tweet, email & share it with whomever