How To Be A Social Musician

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Presentation to Chris Colbert's class at the New England Conservatory. What musician's need to know to get started building a brand through social media.

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How To Be A Social Musician

  1. 1. the social musician NEC • JANUARY 24, 2013 ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 1
  2. 2. http://about.me/miketrap ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 2
  3. 3. the music business. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 3
  4. 4. agenda35 1ideas steps assignment ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 4
  5. 5. an artist’s couragelegend. poseur. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 5
  6. 6. good business is personal. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 6
  7. 7. net′•work•ing – a process, commonamong the underemployed, of asking people who can help you to do so. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 7
  8. 8. “If  all  of  Coke’s  plants  were  burned  to  the  ground,  if  every  one  of  its  employees  were  to  quit,  if  all  of  its  retail  distribu=on  was  lost  to  compe=tors,  if  every  single  remaining  tangible  asset  was  sold,  the  person  who  owned  the  rights  to  the  Coke  name  and  trademark  could  go  to  any  bank  in  the  world…  and  borrow  money  to  completely  rebuild  the  company.”       Brand  Aid   Brad  VanAuken   ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 8
  9. 9. A  “Brand”  is  not  the  s*mulus…  …but  the  collec*ve  emo*onal  response.   ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 9
  10. 10. think brand, not network•  a goodwill asset, out there•  lives in the hearts and minds of others•  at least aware of you, top-of-mind•  hopefully positively predisposed to you•  ideally eager to help you ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 10
  11. 11. “Some day, and that day may nevercome, I would like to call upon you todo a service in return…” ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 11 11
  12. 12. serve others, serve yourself•  not karma. just community.•  spend an hour every week•  help. answer a question.•  make an intro. have coffee.•  add value, for someone else ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 12
  13. 13. 3 ideas1.  good business is personal.2.  think brand, not network.3.  serve others, serve yourself. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 13
  14. 14. agenda35 1ideas steps assignment ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 14
  15. 15. social marketing to the uninitiated… 15 ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
  16. 16. …and to the enlightened.“Social media is like a cocktail party...” ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 16
  17. 17. promise of social media SCALABLE INTIMACYmore intimate relationships thanare possible through traditional media, at sufficient scale to build a brand. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 17
  18. 18. enabler is worthwhile content1.  decide who you’re talking to.2.  listen to learn how you can help them.3.  deliver content that does so.4.  build a relationship over time.5.  ask for what you want. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 18
  19. 19. content strategywhat your what serves whataudience your works wants interests ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. ©2012 @MIKETRAP. 19
  20. 20. what you doactivate ask for what you wantengage connect to other peoplecreate make something worth sharingcurate share what’s good listen follow the conversation ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 20
  21. 21. listen©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 21
  22. 22. curate©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 22
  23. 23. create©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 23
  24. 24. engage©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 24
  25. 25. activate©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 25
  26. 26. social marketing is social ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 26
  27. 27. agenda35 1ideas steps assignment ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 27
  28. 28. http://tumblr.com ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 28
  29. 29. 3 ideas1.  good business is personal.2.  think brand, not network.3.  serve others, serve yourself. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 29
  30. 30. 5 stepsactivate ask for what you wantengage connect to other peoplecreate make something worth sharingcurate share what’s good listen follow the conversation ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 30
  31. 31. get started. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 31
  32. 32. http://miketrap.com ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 32
  33. 33. thank you. @miketrap

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