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The AL Services Story-From Branding the Journey to Bonding the Destination

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The Story of AL Services

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The AL Services Story-From Branding the Journey to Bonding the Destination

  1. 1. From Branding, the journey to Bonding, the destination – The AL Services Story From Branding, the journey to Bonding, the destination – The AL Dr Amit Nagpal Chief Inspirational Storyteller AL Services
  2. 2. “Anupam Learning Services or AL Services In loving memory of my Late Mother Mrs Anupam Nagpal
  3. 3. "Behind every successful man, there is a woman. Behind every successful creative pursuit, there is even more, 'An Inspiration'". From Branding (the Journey) to Bonding (the destination)
  4. 4. With Blessings of Our Advisory Board From Branding (the Journey) to Bonding (the destination)
  5. 5. Once Upon A Time The Humble Beginnings August 2011, we began our journey from an office in Faridabad, and as a one man show, offering following services; • Content development (story), • Social media / digital storytelling consulting, • Training/coaching in the area of brand storytelling/ digital storytelling. Pioneers • We are among the pioneers in personal branding and digital storytelling in India. From Branding (the Journey) to Bonding (the destination)
  6. 6. Once Upon A Time Focus areas were (and still are) • Online Branding (Personal + Business Brand) • Personal Branding Strengths Social Media Marketing, Branding through Storytelling, Online Networks (25,000 +) USP Digital Storytelling / Brand Storytelling From Branding (the Journey) to Bonding (the destination)
  7. 7. Brand Storytelling for the Deeply Passionate Entrepreneurs and Intrapreneurs
  8. 8. From Branding (the Journey) to Bonding (the destination)
  9. 9. And we fell in love with Storytelling We never knew our stories would make people laugh and cry. And one fine day we began to realize the immense power of stories to; •Inspire people, •Energize action, •Connect emotionally, •Build reputation and •Entertain at the same time. In simple words, we never knew that we will fall in love with storytelling. From Branding (the Journey) to Bonding (the destination)
  10. 10. IInnssppiirraattiioonnaall SSttoorryytteelllliinngg Because nothing touches hearts and builds brands better than inspiring stories
  11. 11. My Story From Branding (the Journey) to Bonding (the destination)
  12. 12. Pinstorm India Influencers (As on 26th Oct, 2014) From Branding (the Journey) to Bonding (the destination)
  13. 13. Are you a C level Executive, Knowledgepreneur/Professional or an intrapreneur passionate about your work and your story? C Be a Co-Crreeaattoorr ooff yyoouurr ssttoorryy wwiitthh uuss You share your story, and we refine, present and promote it
  14. 14. Our Services Please note we do not build websites or create offline graphics
  15. 15. Text Storytelling From Branding (the Journey) to Bonding (the destination)
  16. 16. Visual Storytelling (provided to client’s website developer) From Branding (the Journey) to Bonding (the destination)
  17. 17. Infographic Storytelling From Branding (the Journey) to Bonding (the destination)
  18. 18. PPT Storytelling From Branding (the Journey) to Bonding (the destination)
  19. 19. THE STEPS From Branding to Bonding From Branding (the Journey) to Bonding (the destination)
  20. 20. From Branding to Bonding • “If you take care of small things, big things will take care of themselves” • Bonding requires attention and intention in each and every act, the way you answer the email, the way you make a phone call, the way you greet, each small act begins to count. • Starting an email- An example From Branding (the Journey) to Bonding (the destination)
  21. 21. From Branding to Bonding • And based on our experience, we at ALS decided to do the hand-holding of our clients from ‘Branding’ (the journey) to ‘Bonding’ (the destination). • And since then, we have been bonding with our clients and helping them bond with their clients, happily thereafter. From Branding (the Journey) to Bonding (the destination)
  22. 22. Enlarge Excel Evolve-The Coaching Approach From Branding (the Journey) to Bonding (the destination)
  23. 23. Dr Sonica Krishan-A Case Study/ Success Story Book Release - Healthy Living through Dosha Healing - Ayurveda by His Excellency Shri Balramji Dass Tandon, Governor Chhattisgarh on 5th September 2014. — with CA Alok Krishan (left), Sanjay Tandon, Dr Amit Nagpal (right)
  24. 24. Goodnews Cadogan, South Africa- A Case Study/ Success Story
  25. 25. The Villains & the Twist We faced several challenges and villains in the journey. Some of them were:- Challenge 1-Personal Branding is considered a lower emotion and self-promotional • We came up with Inspirational Storytelling • Aligned personal brand with business brand Challenge 2-Branding can be difficult to measure • We began to help clients in generating leads for building relationships Challenge 3-Everyone wanted to wait and watch • We found the pioneers who were ready to take the plunge and Influencers who would help us spread the word. Challenge 4-Stories are of people, not of organisations • Aligned personal story with business story From Branding (the Journey) to Bonding (the destination)
  26. 26. Bonding is the destination- Life long relationships with clients
  27. 27. Our Clients Our Clients include • Stroke & Neurovascular Interventions Foundation • IT entrepreneurs • Doctors (including Ayurveda) at reputed hospitals like Medanta • CXOs including IBM • Consultants from interior design, real estate etc • Trainers & Coaches eg Life coach etc • Website companies (for content development) From Branding (the Journey) to Bonding (the destination)
  28. 28. Storytelling is infectious And we Know you will fall in love too and our story will become your story. Good stories •Inspire People •Energize action •Connect emotionally •Build reputation of organizations/People •& Entertain us at the same time
  29. 29. THANK YOU From Branding (the Journey) to Bonding (the destination) www.alservices.in www.dramitnagpal.com www.enlargeexcelevolve.com

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