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BEFORE WE START
DON’T USE
TEMPLATES
DON’T SEND
PRESENTATIONS
OVER EMAIL –
MEET THE
CLIENT/MANAGER
ALLIGN WITH THE
BRIEF/ VISION
CREATE AWARENESS INFLUENCE CONSIDERATION
GROW LOYALTY & RETENTION DRIVE SALES
DIGITAL MARKETING
STRATEGIES
CREATE AWARENESS INFLUENCE CONSIDERATION
GROW LOYALTY & RETENTION DRIVE SALES
DIGITAL MARKETING
STRATEGIES
SITUATION ANALYSIS TARGETED AUDIENCE CAMPAIGN OBJECTIVES
CAMPAIGN STRATEGY CAMPAIGN TACTICS CAMPAIGN EVALUATION &
MEASUREMENT
INVESTMENT QUOTATION
PLAN BUILDING BLOCKS
SITUATION ANALYSIS
COMPETITIVE
ANALYSIS
LOCALIZATIONCUT IT SHORT
TOOLS VS
MANUAL
ANALYSIS
VISUALIZE
TRACK USERS
BEHAVIOUR
TALK
NUMBERS
EXAMPLES
TOTAL ENGAGEMENT ON USER POSTS
TOTAL ENGAGEMENT ON USER
POSTS
of total engagement on your
page
8.0%
98 interactions
MOST ENGAGING USER POST
MOST ENGAGING USER
POST
"huawei ascend d1 quad ???? ????? ?? ???
????? ??????? ??????"
by Ayman Mohamed (6 interactions)
0
1
2
3
4
5
6
7
8
9
0
2
4
6
8
10
12
14
16
TotalEngagement
UserPosts
Engagement on User Posts
User Posts Engagement on User Posts
(The users whose posts on your
wall have received the most
engagement)
(The users who have posted
most frequently on your wall)
(The users who have
commented most frequently on
your wall posts)
7
7
6
5
5
5
5
5
5
5
????????? ????
Mohamed Zizo
Hamila Mohamed
Ayman Mohamed
Sara Shabara
Hassan Aboelhamd
Ahmed Ali Emara
Maher Moustafa
Masaoud Elnabwy
???? ??????
Top Users by # of Comments
6
6
5
5
4
4
3
3
3
3
Omar Yasser…
Ayman Mohamed
Mohamed A.…
Habiby Megahed
Mohammed Saeed
Osama Taha
Ashraf Magdy
M.m. Noshy
Mido Mosad
Maher Moustafa
Top Posters by Total
Engagement
3
3
2
2
2
2
1
1
1
1
Mohamed Elzayat
Omar Yasser Ahmed
??? ?????
Ashraf Magdy
M.m. Noshy
Mohammed Saeed
Abdeaal Ahmed
Rami Agha
?tl?k ??ml?k Bl?ck
???? ???? ?????
Top Users by # of Posts
EXAMPLES
SCREENSHOTS FROM A
SITUATION ANALYSIS IN DIAPERS
INDUSTRY
EXAMPLES
TARGETED AUDIENCE
YOU AREN’T THE TARGETED AUDIENCE
YOU ARE NOTTHE TARGETED AUDIENCE
2 RULES OF THE
TARGETED
AUDIENCE
GEOGRAPHIC GENDER AGE
MARITAL STATUS INTERESTS BUYING PERSONA
SCREENSHOTS FROM A
TARGETED AUDIENCE OF A
BRAND IN MOBILE INDUSTRY
EXAMPLES
CAMPAIGN OBJECTIVES
SPECIFIC
MEASURABLE
ACHIEVABLEREALISTIC
TIME-BASED
SCREENSHOTS FROM OBJECTIVE
STATEMENT OF A WEBSITE IN
SPORTS PUBLISHING/MEDIA
INDUSTRY
EXAMPLES
CAMPAIGN STRATEGY
AS A
POSITION
WIDE
SCOPE
LONG
TERM
LIST OF 3-5
POINTS
CAMPAIGN TACTICS
INCLUDE DETAILED
ACTIONS
NARROW SCOPESHORT TERM
CREATIVE DIRECTION
START FROM THE ONLINESS
STATEMENT
KEEP IT SIMPLE
WHAT CUSTOMERS WILL
FEEL/THINK/ ACT
USE FACTS
USE DETAILS
HEAD TO HEAD VS. HEAD TO
TAIL
GET INSPIRED FROM OTHERS’
WORKS
SCREENSHOT FROM A CREATIVE
DIRECTION SLIDE
EXAMPLES
MEDIA CHANNELS CREATION,
PLANNING & OPTIMIZATION
MEDIA ACTIVATION
CHANNELS
SOCIAL NETWORKS PORTALS GOOGLE DISPLAY NETWORK
ADS ON SOCIAL NETWORKS
EXAMPLES
ADS ON PORTALS
EXAMPLES
ADS ON GDN
EXAMPLES
BRANDING
• CREATING BUZZ
• ALL MEDIA
CHANNELS
• BIG BUDGET
POSITIONING
• COMMUNICATING
DIFFERENTIATION
• OPTIMIZED MEDIA
CHANNELS
• CUSTOMIZED
BUDGET
ENGAGEMENT
• BRAND TOP OF
MIND RECALL
• SELECTIVE MEDIA
CHANNELS
• CUSTOMIZED
BUDGET
MEDIA
PLANNING
EXAMPLES
SCREENS SHOTS FROM A MEDIA
PLAN:
CONTENT MANAGEMENT
STRATEGY
EXAMPLES
SCREENS SHOTS FROM A CONTENT
MANAGEMENT STRATEGY:
CAMPAIGN EVALUATION &
MEASUREMENT
EXAMPLES
SCREENS SHOTS FROM A KEY
PERFORMANCE INDICATORS SLIDE:
KEY PERFORMANCE INDICATORS
OPTIMIZATIION
INVESTMENT QUOTATION
EXAMPLES
SCREENS SHOTS FROM AN
INVESTMENT QUOTATION:
ITEMIZED
SHOW THE
VALUE
WHY ARE YOU
EXPENSIVE?
CASE STUDIES
For Beginners: How to plan for a Successful Online Branding Campaign? -Summarized Edition-

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For Beginners: How to plan for a Successful Online Branding Campaign? -Summarized Edition-