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&
AL Services
Email marketing & Science of Storytelling
Agenda
• Science of storytelling
• Types of stories you can use in email-marketing
• Effective storytelling in emails
• Ho...
Speaker
Dr Amit Nagpal, PhD
Business Storyteller @AL Services, Speaker &
Digital Storytelling Coach
www.alservices.in
Science of Storytelling
Facts
• For 27,000 years +, since cave paintings era, telling
stories has been our most fundamenta...
3 E’s of Email
www.alservices.in
Entertain Educate
Earn
Everyone has a Story to Tell
www.alservices.in
Examples of Stories
www.alservices.in
Case Studies of Happy Customers
www.alservices.in
Customer is a Hero
www.alservices.in
Key to creating an effective story
www.alservices.in
3-part Framework
www.alservices.in
Part - I
The world before the change
Paint a picture of the reader’s world as it was
Pa...
Examples
www.alservices.in
Content of Email
(Images / Text & Layout)
www.alservices.in
Content of Email
www.alservices.in
• Choose thousand-word-speaking-images
• Create motivating text for email content
• Car...
Video Stories
www.alservices.in
Sales Promotion vs Storytelling
www.alservices.in
• Hard offers need space in between.
• Every hard offer is withdrawing f...
SMEs & Storytelling
www.alservices.in
• Provide useful but incomplete content in the story, and
then connect the story to ...
Newsletters
www.alservices.in
B2B vs B2C-Are they different?
www.alservices.in
• Emotional appeal and connect
• Logical appeal (Technical features)
• H2...
Tips and Tricks
www.alservices.in
• Use images of the real people
• Show your authentic personality to connect
• Users onl...
Questions?
marketing@juvlon.com
www.juvlon.com
Dr.Amit Nagpal
amit@alservices.in
www.alservices.in
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Email marketing and Science of storytelling

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How email marketing can be optimised by using storytelling

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Email marketing and Science of storytelling

  1. 1. & AL Services Email marketing & Science of Storytelling
  2. 2. Agenda • Science of storytelling • Types of stories you can use in email-marketing • Effective storytelling in emails • How to profit from this channel www.alservices.in
  3. 3. Speaker Dr Amit Nagpal, PhD Business Storyteller @AL Services, Speaker & Digital Storytelling Coach www.alservices.in
  4. 4. Science of Storytelling Facts • For 27,000 years +, since cave paintings era, telling stories has been our most fundamental communication method • Human brain is wired for narrative story • Stories put whole brain to work (senses + emotions) • Stories stay in sub conscious mind • Emotional connect www.alservices.in
  5. 5. 3 E’s of Email www.alservices.in Entertain Educate Earn
  6. 6. Everyone has a Story to Tell www.alservices.in
  7. 7. Examples of Stories www.alservices.in
  8. 8. Case Studies of Happy Customers www.alservices.in
  9. 9. Customer is a Hero www.alservices.in
  10. 10. Key to creating an effective story www.alservices.in
  11. 11. 3-part Framework www.alservices.in Part - I The world before the change Paint a picture of the reader’s world as it was Part - II The drama Show the drama that created a shift Part – III The resolution Show them how your product can be a resolution to the drama
  12. 12. Examples www.alservices.in
  13. 13. Content of Email (Images / Text & Layout) www.alservices.in
  14. 14. Content of Email www.alservices.in • Choose thousand-word-speaking-images • Create motivating text for email content • Carefully consider your email layout
  15. 15. Video Stories www.alservices.in
  16. 16. Sales Promotion vs Storytelling www.alservices.in • Hard offers need space in between. • Every hard offer is withdrawing from emotional bank account. • If you don’t make deposits through stories and content, it will soon run dry. • Why behind the offer? • Special offer itself becomes more believable because of a “Reason Why” type of story.
  17. 17. SMEs & Storytelling www.alservices.in • Provide useful but incomplete content in the story, and then connect the story to your product/service immediately. • Your whole email doesn’t have to be a story. • Empathetic stories-Building a shared connection
  18. 18. Newsletters www.alservices.in
  19. 19. B2B vs B2C-Are they different? www.alservices.in • Emotional appeal and connect • Logical appeal (Technical features) • H2H approach
  20. 20. Tips and Tricks www.alservices.in • Use images of the real people • Show your authentic personality to connect • Users only spend two seconds on each email-Ensure they get the basic info • Images should reflect your core branding • Early-stage emails should focus on building rapport through memorable stories. • Sales emails require deep understanding of each individual recipient
  21. 21. Questions? marketing@juvlon.com www.juvlon.com Dr.Amit Nagpal amit@alservices.in www.alservices.in

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