The Logic behind the Magic- how to overcome the fear of creative ideas

5. Highly creative ideas Common thinking patterns

13. https://www.youtube.com/watch?v=27kGHoreQow

17. https://www.youtube.com/watch?v=etmzOOtNCIk

19. Grand Prix Media Lion 2013, Ogilvy AMSTERDAM

20. https://www.youtube.com/watch?v=bBfM2cMKsSg

24. The Logic Create a cause and launch a campaign in which the brand is presenting the cause and supplying the initial platforms for people to engage with the cause and take action in it. © 2013 All rights reserved to Mindscapes

29. Media silver lion 2010 Droga5

30. https://www.youtube.com/watch?v=Mo2wFptAX3k

32. https://www.youtube.com/watch?v=Tt9NBtW4s bA

36. https://www.youtube.com/watch?v=R8GvaEPyX9Y

37. Honest Tea The situation: America is facing it’s biggest economical and integrity crisis. The challenge: How can a brand which stands for ‘Honesty’ take advantage of this?

39. https://www.youtube.com/watch?v=kXuJr1tZlkM

42. Sabotage/ Removal Remove or sabotage one of the world of consumer, and develop a communication idea existing components of the product / company / medium/ based on this apparent sabotage. © 2013 All rights reserved to Mindscapes

49. B. Put emphasis on the results of these projects: • free media coverage • level of engagement of people • awareness of the project, • awareness of the brand, • marketing and sales results © 2013 All rights reserved to Mindscapes

54. A. From the Media point of view: • PRabiliy of the idea: Will the media be interested in covering this project or reporting on it? Can this story become content or entertaining news (branded content/ branded entertainment)? © 2013 All rights reserved to Mindscapes

55. B. From the consumer point of view: • Share-ability of the idea: will people (consumers) be interested to share this idea in their social networks, mobile media, web, or/ and simply talk about it with friends or other people? © 2013 All rights reserved to Mindscapes

56. B. From the consumer point of view: • Consumer involvement (beyond sharing): Will people be interested to get actively involved in this project by voting/ editing/ participating in it/ contributing content etc? © 2013 All rights reserved to Mindscapes

59. C. From the Brand point of view: • Integration between the creative idea and the brand / product: Is the creative idea strongly connected to the world of the brand / product? How well does it strengthen the brand idea/ brand message/ brand awareness? © 2013 All rights reserved to Mindscapes

61. Selected Mindscapes training programs: Creative tools for Direct marketing& Direct mailing Creativity in media Creative tools for PR Creative tools for advertising, integrated, digital and social media Effective brand communications Joint Client& agency trainings Creative tools for revealing Insights for more info: www.TheMindscapes.com info@themindscapes.com © 2013 All rights reserved to Mindscapes

The Logic behind the Magic- how to overcome the fear of creative ideas

The Logic behind the Magic- how to overcome the fear of creative ideas

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