Quotes from Cannes 2011. Shared
by @FabianoCoura Head of Planning @ R/GA SP

9000 delegates.

9000 delegates. 9000 point of
views.

9000 delegates. 9000 point of
views. Have yours too.

Day #01
Sunday 06/19/2011

In 2011, 15% of conversations
were about brands. Today it’s 37%. Isn’t depressive? Martin Lindstrom, Author @ goviral Seminar

If you start offline and
then move online it will be much more powerful. After a “casual conversation” 49% will remember your brand when online. Martin Lindstrom, Author @ goviral Seminar

Advertising is fading. Consumers own
brands today. Martin Lindstrom, Author @ goviral Seminar

ROI is NOT Purpose. Best
brands weren’t born to be the most profitable, but to make life better. GM can never be Apple. Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar

Lady Gaga is her own
platform. She already have 10 million twitter followers. Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar

In 2012 consumers will want
products and services that enhance their lives in a unique and personal way. Susanna Kempe, CEO, WGSN @ WGSN Seminar

Can we bring that forward?
@DavidTrewern: WGSN: 2013 will see the death of the banal broadcast (aka Facebook updates!) @fefaromano during WGSN Seminar

If you know that what
you are about to shoot is good, then it probably isn’t. Julian Boulding, President, thenetworkone @ thenetworkone Seminar

Entrepreneurs are the new creative
department (and vice versa) Troy Young, President, Say Media @ UM

To the public, all advertising
is spam. Bob Garfield, Commentator @ imc2 Seminar

Day #02
Monday 06/20/2011

43% of consumers won’t buy
a product if can’t find the right information online. Eric Bader, Chief Strategy Officer, Initiative @ Initiative Seminar

Cannes Lions is no longer
about advertising, as indeed our industry is no longer simply about advertising. Phil Thomas, CEO, Cannes Lions Festival

What is the first thing
you reach for in the morning? Your bed partner, yourself or your phone? Simon Bond, CMO, BBDO @ BBDO Seminar

Fortune favors implementers and improvisers,
not entrepreneurs [...] Real innovators are desperate, imaginative and improvisational. Malcolm Gladwell, Author @ Kraft Foods Seminar

We should want to be
third [...] Although Jobs was last at the party, he was the most successful. The person who waits and is able to observe with the benefit of hindsight wins. Malcolm Gladwell, Author @ Kraft Foods Seminar

It is easier to come
up with effective new ads if done throughout collaborations. Jonah Lehrer, Author @ DraftFCB Seminar

28% of people want to
watch TV with their social networks. Mark Holden, Planning Director, phd @ phd Seminar

A whole new generation with
lower levels of privacy anxiety will help on the adoption of this new reality in people’s lives and the changes will not be so slow when it was in the past. Mark Holden, Planning Director, phd @ phd Seminar

Search will move from links
to likes. Mark Holden, Planning Director, phd @ phd Seminar

83% of consumers use fewer
than 30 sites a month. Tim Armstrong, CEO, AOL @ AOL Seminar

The future of the internet
is not algorithms, it’s content and design [...] Banners are for apes. Content is for humans. Tim Armstrong, CEO, AOL @ AOL Seminar

Authenticity is just like pornography.
You know it when you see it. Arianna Huffington, Co-founder, The Huffington Post @ AOL Seminar

Sorry no tweets from #canneslions
today. I could not get any Wi-Fi. @paul_yole about the Microsoft sponsored wi-fi

Tablet market is growing from
17 million devices this year to 70 million devices next year. Kevin Lynch, CTO, Adobe @ Adobe Seminar

Magazine people want to make
something that is beautiful and connects with an audience, but it has been hard to do that very well in the internet during the last two years. John Battelle, CEO, Federated Media @ Adobe Seminar

Day #03
Tuesday 06/21/2011

Even though the Fiat Mio
is a concept, done as an internal exercise, there are many ideas we will be using in our company from now on. João Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar

At Sundance we try to
create a safe environment. We encourage freedom and then we encourage them to take risks. Robert Redford, Actor, Director, Producer @ Yahoo! Seminar

The only thing in this
world that always succeeds is change. Robert Redford, Actor, Director, Producer @ Yahoo! Seminar

Being plugged in reduces debate,
analysis and decisions [...] Connection is meaningless without control. Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar

There are 6.9 billion people
in the world, 600 million broadband internet connections, but 4.5 billion text message users. SMS is largest human network. Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar

A good story is something
you haven’t known. Something that hits your gut, your heart and therefore your emotions. From @wgsn during Starcom MediaVest Group & TED Seminar

Our industry will spend 450
billion on advertising this year. How can we make more for peoples lives with this money? Craig Davis, CCO, Publicis Mojo @ YouTube Seminar

Brands do what is good
for them. Sometimes it intersects with what is good for us. Michael Wolff, Editorial Director, Adweek @ YouTube Seminar

In the future, half of
the music industry’s revenues will come from brands. Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar

Apple and Microsoft are getting
it right because they concentrate on servicing people. Where the music industry is getting it wrong is that it still talks about selling records. Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar

Almost 100 ads in the
press shortlist and only one in Cyber? That is actually the face of the brazilian advertising. Luiz Marinho, Journalist, Bluebus

At Coca-Cola, we think the
mobile phone as the 6th sense of people. Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar

We will move from creative
excellence to content excellence. Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar

Great to see that the
world’s biggest brand has the word “contagious” at the core of its Liquid & Linked strategy. @ContagiousPaul during the Coca-Cola Seminar

We don't view ourselves as
a game company, we’re building a brand. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

We built 51 games before
getting to Angry Birds [...] My team knows how to build a hit and also how not to build a hit. This is important. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

We only care about two
things: our fans and our brand. We talk about fans, not users or consumers. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

We want to become the
most copied brand in China by next year. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

Day #04
Wednesday 06/22/2011

I’m a better employee because
I’m a mum and I’m a better mum because I work. Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion

People don’t want something better
than a TV. They want a better TV. Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar

As we get more and
more apps designed for smart TV, there will be a lot more opportunity for integration. Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar

I’m not on Facebook, but
I’ve seen it. Jesse Eisenberg, Actor @ Mofilm Seminar

Purpose is the new digital.
@Ariannehuff

Television is no longer an
appointment, it is a lending library. Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar

I’m much more interested in
an argument that might be resolved, than in entertainment. David Simon, Journalist @ Time Warner Seminar

Twitter has become my primary
news source, but when I hear something has happened it makes me turn on a TV set. Piers Morgan, CNN Host @ Time Warner Seminar

At Google, with your permission,
we use some of your information to make things that are good for you. Eric Schmidt, Chairman, Google @ Google Seminar

Hell has frozen (when he
saw the Super Bowl Ad) [...] We did it, we measured it and it resulted in incremental search that paid off. Eric Schmidt, Chairman, Google @ Google Seminar

It’s always a shock to
me that there are criminals using the internet. Eric Schmidt, Chairman, Google @ Google Seminar

We have this 1% program
at Google [...] you just don’t know what it’s gonna happened, but you can certainly measure it. Eric Schmidt, Chairman, Google @ Google Seminar

The problem is not climate
change. The problem is poor thinking. And it’s an even bigger problem because no one realizes it. Edward de Bono, Author @ The Guardian Seminar

Analytical thinking is no longer
enough. We need to learn to think to create value. Edward de Bono, Author @ The Guardian Seminar

Two important values to younger
people: significance and achievement. Edward de Bono, Author @ The Guardian Seminar

Not everybody likes games, but
everybody likes playing. Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar

In the era of networked
media you’re going to become a functionally integrated brand or a commodity. Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar

Instead of “How big are
we gonna get before we get bad?”, the question is: “How diverse are we gonna get before we get good?” Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar

How do we call what
we do? It's indescribable. Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar

More people play Zynga games
than Xbox, Wii and PS3 combined. Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar

When I started working in
advertising, I had no idea it was so interesting and so important to people. Eric Schmidt, Chairman, Google @ Media Person Of The Year Award

One of the points I
am excited about is that this is just the beginning of something extraordinary that will get much larger. Eric Schmidt, Chairman, Google @ Media Person Of The Year Award

Day #05
Thursday 06/23/2011

Cool hijack of #CannesLions by
Ogilvy www.ogilvy.com/ do100. Unexpected and well done. From @thebrandbuilder

There a maturity of work.
It’s not like the old parlor tricks that used to win awards. The impressive use of technology doesn’t work anymore. As a result, most clients get real value out of digital in a way that perhaps they questioned in the past. Nick Law, CCO, R/GA, Cyber Lions President

Technology amplifies creativity through content
creation, content distribution and content experience. Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar

Youth links their ideas with
execution of their ideas. The right and left brains are merging like never before. Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar

You collaborate on the studio
and then people listen to the result of this collaboration. On the Internet, people experience the collaboration itself. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar

TV is not what it
used to be. TV is old technology, people are using their tablets to take picture... Imagine if people use the TV to take pictures. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar

If we all take the
first step together, that is a real movement. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar

Everyone is competing for attention.
You just can’t be conservative anymore. Tod Machover, Composer, Inventor, Educator @ McCann Seminar

Luck isn’t about what happens
to you. It’s about what you do with what happens you. Sir Ken Robinson @ Ogilvy Seminar

There’s no evidence that I
can see that humans are evolving culturally as quickly as we are technologically. Sir Ken Robinson @ Ogilvy Seminar

Real innovation and creativity often
happens within tight constraints. Sir Ken Robinson @ Ogilvy Seminar

Creativity is process of having
an original idea that has value [...] Advertising is about participating in the context for meaning. Sir Ken Robinson @ Ogilvy Seminar

Women are never portrayed as
funny. They’re caring, emotional, etc. But never funny. It’s time to laugh at women. Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar

Men who sound like women
are funny. Period. Jeff Benjamin, CCO, CP+B @ CP+B Seminar

Inventors are modern storytellers. Jeff
Benjamin, CCO, CP+B @ CP+B Seminar

If you have any technology
driven idea, send it to us. We would like to invest behind you. (milliondollarchallenge.com) Miles Nadal, CEO MDC @ CP+B Seminar

The tech companies including Facebook,
Twitter and Microsoft are masquerading as technology companies when they are in fact media owners with their own channels. Sir Martin Sorrell, Chief Executive, WPP

Day #06
Friday 06/24/2011

What we achieved at Cannes
Lions is similar to Li Na’s victory at tennis’ French Open Tournament. [talking about the China’s Press GP] Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily

Clients and agencies: It’s not
about creating fantasy anymore. It’s about creating reality. Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar

Here is my advice to
advertisers: give your brand up for customers. It’s the most rewarding thing I’ve ever done. Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar

Innovation didn’t begin with Silicon
Valley. Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

Acting then measuring has been
replaced by listening and then responding. Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

We need to move away
from 360 degree marketing, and towards 365 days a year marketing. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar

Whatever was good for business,
was good for community. Today, whatever is good for community, is good for business. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar

Unpack your personal data in
order to make it more emotional. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar

Speed is a competitive advantage
(citing the Dentsu seminar). Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

He not busy being born
is busy dying. Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

Today’s key drivers of change:
shift of economic power to east and south, sustainability. and impact of digital. Paul Polman, CEO, Unilever @ Unilever Seminar

In the digital age, agencies
must organize around the needs of consumers rather than the needs of clients. Paul Polman, CEO, Unilever @ Unilever Seminar

The future consumers wants products
of great value from companies with great values. Paul Polman, CEO, Unilever @ Unilever Seminar

Retailers have become media companies,
and they know their audiences better than we do. Paul Polman, CEO, Unilever @ Unilever Seminar

Agencies can only produce seamless
solutions if the client is organized in a seamless way. Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate

The delicate balance between commerce
and creative expression in Hollywood is out of balance right now. Hollywood is producing arguably the worst product in a decade. Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate

iPad should have been called
the MePad. Everyone of these tablets are a reflection of who you are. I can tell so much about you just looking at all the things on your tablet. Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate

Governments and corporations fear all
this [social networks]. We need to strike more fear in them. Patti Smith @ Grey Seminar

Patti Smith has demonstrated how
much poetry there is in rock’n’roll and how much rock’n’roll there is in poetry. @barbarahauret

The marketing world is global,
but the consumer is local and needs to be engaged and activated locally. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar

Creativity is not doing new
things. It’s re- wiring existing things in new ways. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar

The brand is no longer
owned by the companies. At best, it is co-owned with consumers. Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar

If it’s theirs [the brand],
they will defend it. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar

From what I've seen so
far, I'd like to recommend some rethinking of how the cases are presented. [#videocasebingo] @fefaromano @ Titanium Jury

Great strategy liberates the creativity
freedom. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

We always - hopefully -
have embraced difference. Difference should be the essence of everything we do. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

The social web rewards difference.
Difference starts the conversation [...] Social networks rewards fame and fame builds participation. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

The problem is the power
of inertia. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

I encourage you to hire
them before they steal your job. Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar

Day #07
Saturday 06/25/2011

People don’t like advertising. They
like what interests them, and sometimes that's an ad. From Akestam Holst Seminar

People complain about Twitter, but
compared to the average conversation at the Gutter Bar it's f***ing Proust. @rorysutherland

How about this? We could
just assume that if your thing is actually good people will blog and tweet #titaniumjudging. @iaintait

Great digital ideas require a
“hacking mentality”. Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar

This should be on poster
next year: @adland: Every conversation here is hacking my brain and reprogramming me to do better. @tomeslinger

With a simple spot in
a soap opera in Brazil, a client can have a Super Bowl audience. Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar

It is impressive how Brazil
is being mentioned at the Festival. The country is on its best moment. @agenciatudo

Shortlist screening stats: theater is
10% full, a fifth of the people are sleepy. The week is taking its toll on delegates. @peruska

Agencies should be “day traders
in social emotion” tracking what’s said about brands on Twitter, #FB. @simonmainwaring

Fingers crossed for Romania this
evening #canneslions!!! @GabrielaLungu

Without great clients like this
one, there is no great work. (talking about Ikea) Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award

Thanks for
watching :)