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Quotes from Cannes Lions 2011

  1. Quotes from Cannes 2011. Shared by @FabianoCoura Head of Planning @ R/GA SP
  2. 9000 delegates.
  3. 9000 delegates. 9000 point of views.
  4. 9000 delegates. 9000 point of views. Have yours too.
  5. Day #01 Sunday 06/19/2011
  6. In 2011, 15% of conversations were about brands. Today it’s 37%. Isn’t depressive? Martin Lindstrom, Author @ goviral Seminar
  7. If you start offline and then move online it will be much more powerful. After a “casual conversation” 49% will remember your brand when online. Martin Lindstrom, Author @ goviral Seminar
  8. Advertising is fading. Consumers own brands today. Martin Lindstrom, Author @ goviral Seminar
  9. ROI is NOT Purpose. Best brands weren’t born to be the most profitable, but to make life better. GM can never be Apple. Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar
  10. Lady Gaga is her own platform. She already have 10 million twitter followers. Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar
  11. In 2012 consumers will want products and services that enhance their lives in a unique and personal way. Susanna Kempe, CEO, WGSN @ WGSN Seminar
  12. Can we bring that forward? @DavidTrewern: WGSN: 2013 will see the death of the banal broadcast (aka Facebook updates!) @fefaromano during WGSN Seminar
  13. If you know that what you are about to shoot is good, then it probably isn’t. Julian Boulding, President, thenetworkone @ thenetworkone Seminar
  14. Entrepreneurs are the new creative department (and vice versa) Troy Young, President, Say Media @ UM
  15. To the public, all advertising is spam. Bob Garfield, Commentator @ imc2 Seminar
  16. Day #02 Monday 06/20/2011
  17. 43% of consumers won’t buy a product if can’t find the right information online. Eric Bader, Chief Strategy Officer, Initiative @ Initiative Seminar
  18. Cannes Lions is no longer about advertising, as indeed our industry is no longer simply about advertising. Phil Thomas, CEO, Cannes Lions Festival
  19. What is the first thing you reach for in the morning? Your bed partner, yourself or your phone? Simon Bond, CMO, BBDO @ BBDO Seminar
  20. Fortune favors implementers and improvisers, not entrepreneurs [...] Real innovators are desperate, imaginative and improvisational. Malcolm Gladwell, Author @ Kraft Foods Seminar
  21. We should want to be third [...] Although Jobs was last at the party, he was the most successful. The person who waits and is able to observe with the benefit of hindsight wins. Malcolm Gladwell, Author @ Kraft Foods Seminar
  22. It is easier to come up with effective new ads if done throughout collaborations. Jonah Lehrer, Author @ DraftFCB Seminar
  23. 28% of people want to watch TV with their social networks. Mark Holden, Planning Director, phd @ phd Seminar
  24. A whole new generation with lower levels of privacy anxiety will help on the adoption of this new reality in people’s lives and the changes will not be so slow when it was in the past. Mark Holden, Planning Director, phd @ phd Seminar
  25. Search will move from links to likes. Mark Holden, Planning Director, phd @ phd Seminar
  26. 83% of consumers use fewer than 30 sites a month. Tim Armstrong, CEO, AOL @ AOL Seminar
  27. The future of the internet is not algorithms, it’s content and design [...] Banners are for apes. Content is for humans. Tim Armstrong, CEO, AOL @ AOL Seminar
  28. Authenticity is just like pornography. You know it when you see it. Arianna Huffington, Co-founder, The Huffington Post @ AOL Seminar
  29. Sorry no tweets from #canneslions today. I could not get any Wi-Fi. @paul_yole about the Microsoft sponsored wi-fi
  30. Tablet market is growing from 17 million devices this year to 70 million devices next year. Kevin Lynch, CTO, Adobe @ Adobe Seminar
  31. Magazine people want to make something that is beautiful and connects with an audience, but it has been hard to do that very well in the internet during the last two years. John Battelle, CEO, Federated Media @ Adobe Seminar
  32. Day #03 Tuesday 06/21/2011
  33. Even though the Fiat Mio is a concept, done as an internal exercise, there are many ideas we will be using in our company from now on. João Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar
  34. At Sundance we try to create a safe environment. We encourage freedom and then we encourage them to take risks. Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
  35. The only thing in this world that always succeeds is change. Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
  36. Being plugged in reduces debate, analysis and decisions [...] Connection is meaningless without control. Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
  37. There are 6.9 billion people in the world, 600 million broadband internet connections, but 4.5 billion text message users. SMS is largest human network. Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
  38. A good story is something you haven’t known. Something that hits your gut, your heart and therefore your emotions. From @wgsn during Starcom MediaVest Group & TED Seminar
  39. Our industry will spend 450 billion on advertising this year. How can we make more for peoples lives with this money? Craig Davis, CCO, Publicis Mojo @ YouTube Seminar
  40. Brands do what is good for them. Sometimes it intersects with what is good for us. Michael Wolff, Editorial Director, Adweek @ YouTube Seminar
  41. In the future, half of the music industry’s revenues will come from brands. Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar
  42. Apple and Microsoft are getting it right because they concentrate on servicing people. Where the music industry is getting it wrong is that it still talks about selling records. Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar
  43. Almost 100 ads in the press shortlist and only one in Cyber? That is actually the face of the brazilian advertising. Luiz Marinho, Journalist, Bluebus
  44. At Coca-Cola, we think the mobile phone as the 6th sense of people. Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
  45. We will move from creative excellence to content excellence. Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
  46. Great to see that the world’s biggest brand has the word “contagious” at the core of its Liquid & Linked strategy. @ContagiousPaul during the Coca-Cola Seminar
  47. We don't view ourselves as a game company, we’re building a brand. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  48. We built 51 games before getting to Angry Birds [...] My team knows how to build a hit and also how not to build a hit. This is important. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  49. We only care about two things: our fans and our brand. We talk about fans, not users or consumers. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  50. We want to become the most copied brand in China by next year. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
  51. Day #04 Wednesday 06/22/2011
  52. I’m a better employee because I’m a mum and I’m a better mum because I work. Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion
  53. People don’t want something better than a TV. They want a better TV. Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar
  54. As we get more and more apps designed for smart TV, there will be a lot more opportunity for integration. Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar
  55. I’m not on Facebook, but I’ve seen it. Jesse Eisenberg, Actor @ Mofilm Seminar
  56. Purpose is the new digital. @Ariannehuff
  57. Television is no longer an appointment, it is a lending library. Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar
  58. I’m much more interested in an argument that might be resolved, than in entertainment. David Simon, Journalist @ Time Warner Seminar
  59. Twitter has become my primary news source, but when I hear something has happened it makes me turn on a TV set. Piers Morgan, CNN Host @ Time Warner Seminar
  60. At Google, with your permission, we use some of your information to make things that are good for you. Eric Schmidt, Chairman, Google @ Google Seminar
  61. Hell has frozen (when he saw the Super Bowl Ad) [...] We did it, we measured it and it resulted in incremental search that paid off. Eric Schmidt, Chairman, Google @ Google Seminar
  62. It’s always a shock to me that there are criminals using the internet. Eric Schmidt, Chairman, Google @ Google Seminar
  63. We have this 1% program at Google [...] you just don’t know what it’s gonna happened, but you can certainly measure it. Eric Schmidt, Chairman, Google @ Google Seminar
  64. The problem is not climate change. The problem is poor thinking. And it’s an even bigger problem because no one realizes it. Edward de Bono, Author @ The Guardian Seminar
  65. Analytical thinking is no longer enough. We need to learn to think to create value. Edward de Bono, Author @ The Guardian Seminar
  66. Two important values to younger people: significance and achievement. Edward de Bono, Author @ The Guardian Seminar
  67. Not everybody likes games, but everybody likes playing. Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar
  68. In the era of networked media you’re going to become a functionally integrated brand or a commodity. Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
  69. Instead of “How big are we gonna get before we get bad?”, the question is: “How diverse are we gonna get before we get good?” Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar
  70. How do we call what we do? It's indescribable. Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
  71. More people play Zynga games than Xbox, Wii and PS3 combined. Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar
  72. When I started working in advertising, I had no idea it was so interesting and so important to people. Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
  73. One of the points I am excited about is that this is just the beginning of something extraordinary that will get much larger. Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
  74. Day #05 Thursday 06/23/2011
  75. Cool hijack of #CannesLions by Ogilvy www.ogilvy.com/ do100. Unexpected and well done. From @thebrandbuilder
  76. There a maturity of work. It’s not like the old parlor tricks that used to win awards. The impressive use of technology doesn’t work anymore. As a result, most clients get real value out of digital in a way that perhaps they questioned in the past. Nick Law, CCO, R/GA, Cyber Lions President
  77. Technology amplifies creativity through content creation, content distribution and content experience. Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
  78. Youth links their ideas with execution of their ideas. The right and left brains are merging like never before. Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
  79. You collaborate on the studio and then people listen to the result of this collaboration. On the Internet, people experience the collaboration itself. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  80. TV is not what it used to be. TV is old technology, people are using their tablets to take picture... Imagine if people use the TV to take pictures. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  81. If we all take the first step together, that is a real movement. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
  82. Everyone is competing for attention. You just can’t be conservative anymore. Tod Machover, Composer, Inventor, Educator @ McCann Seminar
  83. Luck isn’t about what happens to you. It’s about what you do with what happens you. Sir Ken Robinson @ Ogilvy Seminar
  84. There’s no evidence that I can see that humans are evolving culturally as quickly as we are technologically. Sir Ken Robinson @ Ogilvy Seminar
  85. Real innovation and creativity often happens within tight constraints. Sir Ken Robinson @ Ogilvy Seminar
  86. Creativity is process of having an original idea that has value [...] Advertising is about participating in the context for meaning. Sir Ken Robinson @ Ogilvy Seminar
  87. Women are never portrayed as funny. They’re caring, emotional, etc. But never funny. It’s time to laugh at women. Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar
  88. Men who sound like women are funny. Period. Jeff Benjamin, CCO, CP+B @ CP+B Seminar
  89. Inventors are modern storytellers. Jeff Benjamin, CCO, CP+B @ CP+B Seminar
  90. If you have any technology driven idea, send it to us. We would like to invest behind you. (milliondollarchallenge.com) Miles Nadal, CEO MDC @ CP+B Seminar
  91. The tech companies including Facebook, Twitter and Microsoft are masquerading as technology companies when they are in fact media owners with their own channels. Sir Martin Sorrell, Chief Executive, WPP
  92. Day #06 Friday 06/24/2011
  93. What we achieved at Cannes Lions is similar to Li Na’s victory at tennis’ French Open Tournament. [talking about the China’s Press GP] Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily
  94. Clients and agencies: It’s not about creating fantasy anymore. It’s about creating reality. Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
  95. Here is my advice to advertisers: give your brand up for customers. It’s the most rewarding thing I’ve ever done. Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
  96. Innovation didn’t begin with Silicon Valley. Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  97. Acting then measuring has been replaced by listening and then responding. Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  98. We need to move away from 360 degree marketing, and towards 365 days a year marketing. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  99. Whatever was good for business, was good for community. Today, whatever is good for community, is good for business. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  100. Unpack your personal data in order to make it more emotional. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
  101. Speed is a competitive advantage (citing the Dentsu seminar). Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  102. He not busy being born is busy dying. Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
  103. Today’s key drivers of change: shift of economic power to east and south, sustainability. and impact of digital. Paul Polman, CEO, Unilever @ Unilever Seminar
  104. In the digital age, agencies must organize around the needs of consumers rather than the needs of clients. Paul Polman, CEO, Unilever @ Unilever Seminar
  105. The future consumers wants products of great value from companies with great values. Paul Polman, CEO, Unilever @ Unilever Seminar
  106. Retailers have become media companies, and they know their audiences better than we do. Paul Polman, CEO, Unilever @ Unilever Seminar
  107. Agencies can only produce seamless solutions if the client is organized in a seamless way. Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate
  108. The delicate balance between commerce and creative expression in Hollywood is out of balance right now. Hollywood is producing arguably the worst product in a decade. Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
  109. iPad should have been called the MePad. Everyone of these tablets are a reflection of who you are. I can tell so much about you just looking at all the things on your tablet. Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
  110. Governments and corporations fear all this [social networks]. We need to strike more fear in them. Patti Smith @ Grey Seminar
  111. Patti Smith has demonstrated how much poetry there is in rock’n’roll and how much rock’n’roll there is in poetry. @barbarahauret
  112. The marketing world is global, but the consumer is local and needs to be engaged and activated locally. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  113. Creativity is not doing new things. It’s re- wiring existing things in new ways. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  114. The brand is no longer owned by the companies. At best, it is co-owned with consumers. Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar
  115. If it’s theirs [the brand], they will defend it. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
  116. From what I've seen so far, I'd like to recommend some rethinking of how the cases are presented. [#videocasebingo] @fefaromano @ Titanium Jury
  117. Great strategy liberates the creativity freedom. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  118. We always - hopefully - have embraced difference. Difference should be the essence of everything we do. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  119. The social web rewards difference. Difference starts the conversation [...] Social networks rewards fame and fame builds participation. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  120. The problem is the power of inertia. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
  121. I encourage you to hire them before they steal your job. Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar
  122. Day #07 Saturday 06/25/2011
  123. People don’t like advertising. They like what interests them, and sometimes that's an ad. From Akestam Holst Seminar
  124. People complain about Twitter, but compared to the average conversation at the Gutter Bar it's f***ing Proust. @rorysutherland
  125. How about this? We could just assume that if your thing is actually good people will blog and tweet #titaniumjudging. @iaintait
  126. Great digital ideas require a “hacking mentality”. Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar
  127. This should be on poster next year: @adland: Every conversation here is hacking my brain and reprogramming me to do better. @tomeslinger
  128. With a simple spot in a soap opera in Brazil, a client can have a Super Bowl audience. Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar
  129. It is impressive how Brazil is being mentioned at the Festival. The country is on its best moment. @agenciatudo
  130. Shortlist screening stats: theater is 10% full, a fifth of the people are sleepy. The week is taking its toll on delegates. @peruska
  131. Agencies should be “day traders in social emotion” tracking what’s said about brands on Twitter, #FB. @simonmainwaring
  132. Fingers crossed for Romania this evening #canneslions!!! @GabrielaLungu
  133. Without great clients like this one, there is no great work. (talking about Ikea) Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award
  134. Thanks for watching :)

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