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In 2011, 15% of conversations
were about brands. Today it’s 37%. Isn’t depressive? Martin Lindstrom, Author @ goviral Seminar
If you start offline and
then move online it will be much more powerful. After a “casual conversation” 49% will remember your brand when online. Martin Lindstrom, Author @ goviral Seminar
ROI is NOT Purpose. Best
brands weren’t born to be the most profitable, but to make life better. GM can never be Apple. Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar
Lady Gaga is her own
platform. She already have 10 million twitter followers. Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar
In 2012 consumers will want
products and services that enhance their lives in a unique and personal way. Susanna Kempe, CEO, WGSN @ WGSN Seminar
Can we bring that forward?
@DavidTrewern: WGSN: 2013 will see the death of the banal broadcast (aka Facebook updates!) @fefaromano during WGSN Seminar
If you know that what
you are about to shoot is good, then it probably isn’t. Julian Boulding, President, thenetworkone @ thenetworkone Seminar
43% of consumers won’t buy
a product if can’t find the right information online. Eric Bader, Chief Strategy Officer, Initiative @ Initiative Seminar
Cannes Lions is no longer
about advertising, as indeed our industry is no longer simply about advertising. Phil Thomas, CEO, Cannes Lions Festival
What is the first thing
you reach for in the morning? Your bed partner, yourself or your phone? Simon Bond, CMO, BBDO @ BBDO Seminar
Fortune favors implementers and improvisers,
not entrepreneurs [...] Real innovators are desperate, imaginative and improvisational. Malcolm Gladwell, Author @ Kraft Foods Seminar
We should want to be
third [...] Although Jobs was last at the party, he was the most successful. The person who waits and is able to observe with the benefit of hindsight wins. Malcolm Gladwell, Author @ Kraft Foods Seminar
It is easier to come
up with effective new ads if done throughout collaborations. Jonah Lehrer, Author @ DraftFCB Seminar
28% of people want to
watch TV with their social networks. Mark Holden, Planning Director, phd @ phd Seminar
A whole new generation with
lower levels of privacy anxiety will help on the adoption of this new reality in people’s lives and the changes will not be so slow when it was in the past. Mark Holden, Planning Director, phd @ phd Seminar
The future of the internet
is not algorithms, it’s content and design [...] Banners are for apes. Content is for humans. Tim Armstrong, CEO, AOL @ AOL Seminar
Tablet market is growing from
17 million devices this year to 70 million devices next year. Kevin Lynch, CTO, Adobe @ Adobe Seminar
Magazine people want to make
something that is beautiful and connects with an audience, but it has been hard to do that very well in the internet during the last two years. John Battelle, CEO, Federated Media @ Adobe Seminar
Even though the Fiat Mio
is a concept, done as an internal exercise, there are many ideas we will be using in our company from now on. João Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar
At Sundance we try to
create a safe environment. We encourage freedom and then we encourage them to take risks. Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
The only thing in this
world that always succeeds is change. Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
Being plugged in reduces debate,
analysis and decisions [...] Connection is meaningless without control. Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
There are 6.9 billion people
in the world, 600 million broadband internet connections, but 4.5 billion text message users. SMS is largest human network. Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar
A good story is something
you haven’t known. Something that hits your gut, your heart and therefore your emotions. From @wgsn during Starcom MediaVest Group & TED Seminar
Our industry will spend 450
billion on advertising this year. How can we make more for peoples lives with this money? Craig Davis, CCO, Publicis Mojo @ YouTube Seminar
Brands do what is good
for them. Sometimes it intersects with what is good for us. Michael Wolff, Editorial Director, Adweek @ YouTube Seminar
In the future, half of
the music industry’s revenues will come from brands. Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar
Apple and Microsoft are getting
it right because they concentrate on servicing people. Where the music industry is getting it wrong is that it still talks about selling records. Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar
Almost 100 ads in the
press shortlist and only one in Cyber? That is actually the face of the brazilian advertising. Luiz Marinho, Journalist, Bluebus
At Coca-Cola, we think the
mobile phone as the 6th sense of people. Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
We will move from creative
excellence to content excellence. Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
Great to see that the
world’s biggest brand has the word “contagious” at the core of its Liquid & Linked strategy. @ContagiousPaul during the Coca-Cola Seminar
We don't view ourselves as
a game company, we’re building a brand. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
We built 51 games before
getting to Angry Birds [...] My team knows how to build a hit and also how not to build a hit. This is important. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
We only care about two
things: our fans and our brand. We talk about fans, not users or consumers. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
We want to become the
most copied brand in China by next year. Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
I’m a better employee because
I’m a mum and I’m a better mum because I work. Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion
People don’t want something better
than a TV. They want a better TV. Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar
As we get more and
more apps designed for smart TV, there will be a lot more opportunity for integration. Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar
Television is no longer an
appointment, it is a lending library. Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar
I’m much more interested in
an argument that might be resolved, than in entertainment. David Simon, Journalist @ Time Warner Seminar
Twitter has become my primary
news source, but when I hear something has happened it makes me turn on a TV set. Piers Morgan, CNN Host @ Time Warner Seminar
At Google, with your permission,
we use some of your information to make things that are good for you. Eric Schmidt, Chairman, Google @ Google Seminar
Hell has frozen (when he
saw the Super Bowl Ad) [...] We did it, we measured it and it resulted in incremental search that paid off. Eric Schmidt, Chairman, Google @ Google Seminar
It’s always a shock to
me that there are criminals using the internet. Eric Schmidt, Chairman, Google @ Google Seminar
We have this 1% program
at Google [...] you just don’t know what it’s gonna happened, but you can certainly measure it. Eric Schmidt, Chairman, Google @ Google Seminar
The problem is not climate
change. The problem is poor thinking. And it’s an even bigger problem because no one realizes it. Edward de Bono, Author @ The Guardian Seminar
Analytical thinking is no longer
enough. We need to learn to think to create value. Edward de Bono, Author @ The Guardian Seminar
In the era of networked
media you’re going to become a functionally integrated brand or a commodity. Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
Instead of “How big are
we gonna get before we get bad?”, the question is: “How diverse are we gonna get before we get good?” Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar
How do we call what
we do? It's indescribable. Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar
More people play Zynga games
than Xbox, Wii and PS3 combined. Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar
When I started working in
advertising, I had no idea it was so interesting and so important to people. Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
One of the points I
am excited about is that this is just the beginning of something extraordinary that will get much larger. Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
There a maturity of work.
It’s not like the old parlor tricks that used to win awards. The impressive use of technology doesn’t work anymore. As a result, most clients get real value out of digital in a way that perhaps they questioned in the past. Nick Law, CCO, R/GA, Cyber Lions President
Youth links their ideas with
execution of their ideas. The right and left brains are merging like never before. Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
You collaborate on the studio
and then people listen to the result of this collaboration. On the Internet, people experience the collaboration itself. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
TV is not what it
used to be. TV is old technology, people are using their tablets to take picture... Imagine if people use the TV to take pictures. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
If we all take the
first step together, that is a real movement. Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
Creativity is process of having
an original idea that has value [...] Advertising is about participating in the context for meaning. Sir Ken Robinson @ Ogilvy Seminar
Women are never portrayed as
funny. They’re caring, emotional, etc. But never funny. It’s time to laugh at women. Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar
If you have any technology
driven idea, send it to us. We would like to invest behind you. (milliondollarchallenge.com) Miles Nadal, CEO MDC @ CP+B Seminar
The tech companies including Facebook,
Twitter and Microsoft are masquerading as technology companies when they are in fact media owners with their own channels. Sir Martin Sorrell, Chief Executive, WPP
What we achieved at Cannes
Lions is similar to Li Na’s victory at tennis’ French Open Tournament. [talking about the China’s Press GP] Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily
Clients and agencies: It’s not
about creating fantasy anymore. It’s about creating reality. Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
Here is my advice to
advertisers: give your brand up for customers. It’s the most rewarding thing I’ve ever done. Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
Acting then measuring has been
replaced by listening and then responding. Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
We need to move away
from 360 degree marketing, and towards 365 days a year marketing. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
Whatever was good for business,
was good for community. Today, whatever is good for community, is good for business. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
Unpack your personal data in
order to make it more emotional. Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
He not busy being born
is busy dying. Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
Today’s key drivers of change:
shift of economic power to east and south, sustainability. and impact of digital. Paul Polman, CEO, Unilever @ Unilever Seminar
In the digital age, agencies
must organize around the needs of consumers rather than the needs of clients. Paul Polman, CEO, Unilever @ Unilever Seminar
Agencies can only produce seamless
solutions if the client is organized in a seamless way. Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate
The delicate balance between commerce
and creative expression in Hollywood is out of balance right now. Hollywood is producing arguably the worst product in a decade. Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
iPad should have been called
the MePad. Everyone of these tablets are a reflection of who you are. I can tell so much about you just looking at all the things on your tablet. Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
Patti Smith has demonstrated how
much poetry there is in rock’n’roll and how much rock’n’roll there is in poetry. @barbarahauret
The marketing world is global,
but the consumer is local and needs to be engaged and activated locally. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
Creativity is not doing new
things. It’s re- wiring existing things in new ways. Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar
The brand is no longer
owned by the companies. At best, it is co-owned with consumers. Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar
We always - hopefully -
have embraced difference. Difference should be the essence of everything we do. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
The social web rewards difference.
Difference starts the conversation [...] Social networks rewards fame and fame builds participation. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
The problem is the power
of inertia. Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
I encourage you to hire
them before they steal your job. Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar
This should be on poster
next year: @adland: Every conversation here is hacking my brain and reprogramming me to do better. @tomeslinger
With a simple spot in
a soap opera in Brazil, a client can have a Super Bowl audience. Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar
It is impressive how Brazil
is being mentioned at the Festival. The country is on its best moment. @agenciatudo
Without great clients like this
one, there is no great work. (talking about Ikea) Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award