The document discusses the appeal of superhero stories and their ability to resonate with audiences by showcasing shared human emotions, desires, and vulnerabilities. It emphasizes the importance of identifying common villains and problems to engage audiences, as well as the role of aspirational characters in providing a 'desired state' for audiences to aspire towards. Key takeaways include the necessity of emotional connection, the representation of personal demons, and the alignment of stories with the audience's sense of purpose.

1. STORYTELLING
W H AT S U P E R H E R O E S C A N T E A C H Y O U A B O U T

2. We’re innately fascinated by
superhero comics, movies etc.

3. 424.1
BOX OFFICE SALES*
MILLION USD
for Batman v Superman*

4. What are so
darn good
about these
stories?

5. v
desires
U N D E R T H E M A S K S
shared

6. Heroes want the same
things as you and I do

7. They have human emotions,
desires and flaws
that make them
vulnerable / relatable

8. LOVES U P E R M A N + L O I S L A N E

9. LOSSB AT M A N L O S T H I S P A R E N T S

10. x
CAMARADERIEE . G . T H E J U S T I C E L E A G U E

11. When you relate to
audiences & their desires,
it becomes easier to
find common grounds
to achieve yours.

12. Be human,
be emotional.
Audiences don’t like robots.

13. I have a dream that my
four little children will
one day live in a nation
where they will not be
judged by the color of
their skin, but by the
content of their
character.
Martin Luther King, Jr.
“

14. TAKEAWAY:
When telling stories, isolate the shared desires
of the audience and work it into your story

15. villain
A S T R O N G

16. We all have
in our lives..
personal demons

17. being a superhero
doesn’t mean you
have none..

18. Batman has
the Joker

19. Superman has
Dark Seid

20. Even with all the power, every
hero has his/her kryptonite

21. Personifying a strong villain
forces audiences to take sides.
Ensure it’s yours.

22. If, for some reason,
we make some big
mistake and IBM wins, my
personal feeling is that we
are going to enter a
computer Dark Ages for
about twenty years.
Steve Jobs
“

23. Identify the common villain in stories you tell.
It’s you and the audience versus ‘them.’
TAKEAWAY:

24. NEVER ENDING
conflict

25. Comic heroes are
constantly facing enemies
and fighting
to save the world

26. If they sat around
having coffee everyday,
where would be the fun in that?

27. There are even instances
where friends are pit
against each other

28. A
We live in an insatiable world
with endless problems.
They exist, you just
have to find them.

29. Audiences will listen
if you show them that
they have these problems.

30. Who knew that we
needed an iPhone ?

31. TAKEAWAY:
Solutions need a problem, find it or demonstrate it.

32. a
ASPIRATIONAL FIGURES
LARGER
THAN LIFE

33. The construct of heroes
make them the ideal state
that many of us aspire towards

34. The man of tomorrow.
justice, compassion,

35. stoicism, intellect
The dark knight

36. Do you embody traits that
people want to have for themselves?

37. “I am prepared to die.“
Nelson Mandela Speech 1964

38. TAKEAWAY:
Give audiences a ‘desired state’ to aspire towards

39. &goals
purpose

40. As we follow the stories,
we align ourselves with their
sense of purpose and goals.

41. Batman’s resolve is
to fight crime
without killing, etc.

42. Superman’s duty to
keep the world safe.

43. Portraying a ‘‘new bliss’’*
keeps the audiences
engaged and interested.
*Resonate - Nancy Dauarte

44. If you look at that - that's
the future we could have.
Where the curve slowly rolls
over and goes to zero - no
incremental CO2 - that's the
future we need to have.
ElonMusk
Powerwall Presentation
“

45. Identify the purpose of your presentation story
and influence your audience to see
your end result in the same light.
TAKEAWAY:

46. Characters
mentioned
belong to

47. created by:
THE HIGHSPARK TEAM
http://highspark.co
fb.com/highspark
@high_spark

48. want to become a storytelling superhero?
Download
the deck
Join our
FREE Email course
1 2