The following case study was created by Think Media Labs for McDonald's Lebanon after a huge success of their "Tastes of the World" Facebook Competition that increased Facebook Page likes by 300%, +82% posts/Likes growth, +203% comments growth, and 53% shares growth on McDonald's Facebook Page.
"Tastes of the World" campaign introduced to the Lebanese Market three different burgers from three different part of the world. The Mexican Burger, The French Burger, and The Asian Burger.
All content was monitored, assembled, and analyzed by Think Media Labs after 9 weeks of conducting this successful Facebook Competition.
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In 15 April 2013 McDonald's Lebanon introduced new
elements to their menu.
Not only one burger, but three burgers with different
themes and ingredients under the“ ”
Campaign.
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Joey Audi Case
Joey is a 15-year old boy who
participated in McDonald's
competition to win a trip to
Mexico.
So he created his own Facebook
Page, as well as a video describing
how bad he wants the trip and
asking people to vote for him.
https://www.facebook.com/photo.ph
p?v=10201062936841422
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Joey created TWO more videos to thank McDonald's and
to share his experience above Lebanon
https://www.facebook.com/photo.php?v=1
0201259737441314
https://www.facebook.com/video/video.php?
v=10201324100810358
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• Always have a backup
plan in case the business
situation changes (ex:
sold out)
• Be transparent when
updating Terms and
Conditions
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• It helps to have a“Straight Talk”element to your Terms
and Conditions where you explain the competition in
widely-understood terms, then follow it with the
detailed legal part which is typical of Terms and
Conditions.
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• During the competition a team was ready to cover
24hours all Social Media Platforms
http://www.cumedicus.gr/eng/services/24_hours_
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• Make sure the competition you run is mobile friendly
especially that there is an offline aspect of the
competition. Have full mobile supports (apps, ads,
content,…)
http://myxenforohelp.blogspot.com/2013/03/how-to-make-
your-xenforo-mobile-friendly.html
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• The online community will tell you almost as fast as
your internal team what is going on in your business
(ex: products are sold out)
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• Brief well your employees and involve them with the
fun (even if they can’t win for transparency and being
customer-first driven)
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• Visit the offline stores and observe users when
participating for improving the process
http://www.profkrg.com/kids-are-lovin-it
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• Enjoy the competition with the user !
http://momitforward.com/mcdonalds-tuesday-gno-
twitter-party-volunteering-family/ronald-mcdonald-kids
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