McDonald's Lebanon Social Media Case Study - Presentation

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The following case study was created by Think Media Labs for McDonald's Lebanon after a huge success of their "Tastes of the World" Facebook Competition that increased Facebook Page likes by 300%, +82% posts/Likes growth, +203% comments growth, and 53% shares growth on McDonald's Facebook Page.

"Tastes of the World" campaign introduced to the Lebanese Market three different burgers from three different part of the world. The Mexican Burger, The French Burger, and The Asian Burger.

All content was monitored, assembled, and analyzed by Think Media Labs after 9 weeks of conducting this successful Facebook Competition.

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McDonald's Lebanon Social Media Case Study - Presentation

  1. thinkmedialabs.com
  2. thinkmedialabs.comhttp://tmla.bz/mcdoTMLvid
  3. thinkmedialabs.com
  4. thinkmedialabs.comIn 15 April 2013 McDonalds Lebanon introduced newelements to their menu.Not only one burger, but three burgers with differentthemes and ingredients under the“ ”Campaign.
  5. thinkmedialabs.comConcept:• We wanted the users not only to smell or taste flavorsfrom another culture, but also fully experience anotherculture.
  6. thinkmedialabs.comCompetition: 3 Weeks each Campaign
  7. thinkmedialabs.com
  8. thinkmedialabs.com
  9. thinkmedialabs.comThe Mexican andAsian Burger whereSOLD OUT in oneweek !
  10. thinkmedialabs.com
  11. thinkmedialabs.com
  12. thinkmedialabs.com
  13. thinkmedialabs.comJoey Audi CaseJoey is a 15-year old boy whoparticipated in McDonaldscompetition to win a trip toMexico.So he created his own FacebookPage, as well as a video describinghow bad he wants the trip andasking people to vote for him.https://www.facebook.com/photo.php?v=10201062936841422
  14. thinkmedialabs.comUnfortunately for Joey didnot win.However, McDonald’sLebanon wanted to showhim how much theyappreciated his effort.So they invited him…
  15. thinkmedialabs.com…to fly over Lebanon !
  16. thinkmedialabs.comJoey created TWO more videos to thank McDonalds andto share his experience above Lebanon https://www.facebook.com/photo.php?v=10201259737441314https://www.facebook.com/video/video.php?v=10201324100810358
  17. thinkmedialabs.comhttp://www.casestudy.co.in/wp-content/uploads/2010/02/advertising.jpg
  18. thinkmedialabs.com• Always have a backupplan in case the businesssituation changes (ex:sold out)• Be transparent whenupdating Terms andConditions
  19. thinkmedialabs.com• It helps to have a“Straight Talk”element to your Termsand Conditions where you explain the competition inwidely-understood terms, then follow it with thedetailed legal part which is typical of Terms andConditions.
  20. thinkmedialabs.com• Reward users initiative even if not strictly compliantwith the terms and conditions
  21. thinkmedialabs.com• During the competition a team was ready to cover24hours all Social Media Platformshttp://www.cumedicus.gr/eng/services/24_hours_
  22. thinkmedialabs.com
  23. thinkmedialabs.com• Make sure the competition you run is mobile friendlyespecially that there is an offline aspect of thecompetition. Have full mobile supports (apps, ads,content,…)http://myxenforohelp.blogspot.com/2013/03/how-to-make-your-xenforo-mobile-friendly.html
  24. thinkmedialabs.com• The online community will tell you almost as fast asyour internal team what is going on in your business(ex: products are sold out)
  25. thinkmedialabs.com• Brief well your employees and involve them with thefun (even if they can’t win for transparency and beingcustomer-first driven)
  26. thinkmedialabs.com• Visit the offline stores and observe users whenparticipating for improving the processhttp://www.profkrg.com/kids-are-lovin-it
  27. thinkmedialabs.com• Enjoy the competition with the user !http://momitforward.com/mcdonalds-tuesday-gno-twitter-party-volunteering-family/ronald-mcdonald-kids
  28. thinkmedialabs.comhttp://www.casestudy.co.in/wp-content/uploads/2010/02/advertising.jpg
  29. thinkmedialabs.comtmla.bz/mcdoTMLjoey
  30. thinkmedialabs.comtmla.bz/mcdoTMLpptx tmla.bz/mcdoTMLjoeytmla.bz/mcdoTMLinfotmla.bz/mcdoTMLvid
  31. thinkmedialabs.comPresentations of TML can be found at:http://tmla.bz/slides/thinkmedialabs/thinkmedialabs/thinkmedialabsSearch Think Media Labslinkd.in/thinkmedialabsDownload our App:

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