Jeff Willinger shares 15 social media secrets to help you unleash your inner social media rock star.

1. 15 SOCIAL MEDIA SECRETS IN 15 MINUTES NOVEMBER 15
Presentation prepared for: Digital Megaphone Summit
November, 2013

2. AGENDA
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15 tips
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About me
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Stay connected
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3. SECRET NUMBER ONE
BE AUTHENTIC
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4. SECRET NUMBER TWO
TELL STORIES
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5. SECRET NUMBER THREE
BE CREATIVE
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6. SECRET NUMBER FOUR
CHOOSE THE RIGHT CHANNEL
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7. SECRET NUMBER FIVE
CONTENT RULES
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8. SECRET NUMBER SIX
REPURPOSE YOUR CONTENT
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9. SECRET NUMBER SEVEN
CONSISTENCY
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10. SECRET NUMBER EIGHT
USE TWITTER PROACTIVELY
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11. SECRET NUMBER NINE
FACEBOOK MATTERS
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12. SECRET NUMBER TEN
SO DOES INSTAGRAM
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13. SECRET NUMBER ELEVEN
LINKEDIN RULES
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14. SECRET NUMBER TWELVE
USE MORE VIDEO
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15. SECRET NUMBER THIRTEEN
BE SUPPORTIVE & HELPFUL
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16. SECRET NUMBER FOURTEEN
TAKE THE TIME
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17. SECRET NUMBER FIFTEEN
HAVE FUN
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18. ABOUT JEFF AND RIGHTPOINT
Social Computing, SharePoint, Mobile Strategist and Evangelist
President of Chicago Social Media Club
Internationally sought after speaker
Follow me and Twitter and tweet “Listening to the 15 social media secrets in
15 minutes with @jwillie and @Digimegaphone
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19. ABOUT RIGHTPOINT
WE DELIVER EXPERIENCES THAT
TRANSFORM BRANDS AND BUSINESS
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20. BRAND and MARKETING SOLUTIONS
We create digital experiences that inspire action
through our fully-integrated process.
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Brand Strategy and Execution
Multi-Channel Solutions
Campaign Development
Logo/Identity Development
Interactive Design
Information Architecture
Usability Testing
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21. TECHNOLOGY SOLUTIONS
We combine leading-edge technology, industry expertise
and business process improvements to do more with less.
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Websites/Microsites
Mobile Application Development
e-Commerce and Business Applications
Web Content Management (WCM)
Intranets/Extranets/Portals
Collaboration and Social Computing
Business Intelligence and Web Analytics
Customer Relationship Management
Cloud Computing
Unified Communication
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22. STAY CONNECTED:
JEFF WILLINGER
JWILLINGER@RIGHTPOINT.COM
WWW.TWITTER.COM/JWILLIE
WWW.LINKEDIN.COM/IN/JEFFWILLINGER
WWW.FACEBOOK.COM/JEFFWILLINGER
29 North Wacker Drive | Fourth Floor | Chicago, Illinois 60606
312.920.8383 | 312.920.8384 fax
rightpoint.com