7 simple steps to write professionally


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7 Simple Steps to Write Professionally and Express Yourself to the World

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7 simple steps to write professionally

  1. 1. And Communicate Your Personal Brand Dr Amit Nagpal Global Success Coach and India’s Personal Branding Pioneer www.dramitnagpal.co.in
  2. 2. Step 1 Getting Ideas to Write <ul><li>Internet in general and Blogs, Twitter, Facebook, and Google + in particular are good sources for getting ideas on the topics you cover </li></ul><ul><li>But it can be difficult to separate grain from the chaff. </li></ul><ul><li>You can also get inspiration from nature and people. </li></ul>
  3. 3. Step 2 Write the First Draft <ul><li>Always write the first draft without any restrictions (political correctness etc). </li></ul><ul><li>The first draft must be true expression of yourself or your soul. Be completely truthful. </li></ul><ul><li>Our writings must come from the ‘I’ or in other words it should communicate our thoughts and feelings. </li></ul><ul><li>Do not worry about making errors at this stage, as any kind of thinking may create a distraction and disturb the flow of thoughts. </li></ul>
  4. 4. Step 3 Read it From Readers’ Perspective <ul><li>We must remember that the most important issue is, our audience must understand our message. </li></ul><ul><li>If we try to show off our English/language and the audience does not understand the message, we are only making fool of ourselves. </li></ul><ul><li>We must keep out target audience in mind in terms of their knowledge and exposure. For example if you are writing for a computer magazine targeting at computer professionals, using IT jargon is very much fine but not for average readers. </li></ul>
  5. 5. Step 4 Check for Bias <ul><li>The bias can be of two types viz ‘bias for’ and ‘bias against’. </li></ul><ul><li>As human beings we all have biases (sometimes we are aware of our biases and sometimes not). </li></ul><ul><li>The biases can be relating to gender, caste, religion, political party, state, country, culture and so on. </li></ul><ul><li>The important point is to remember that when things are put into black and white, it becomes a record. Whatever we are writing is contributing to our long term brand. </li></ul>
  6. 6. Step 5 Check for Errors <ul><li>The errors can be in following areas </li></ul><ul><li>Grammar, punctuation and spelling </li></ul><ul><li>Sequencing of thoughts </li></ul><ul><li>Verification of facts and source credibility </li></ul>
  7. 7. Step 6 Take Honest Feedback from Someone <ul><li>Ideally feedback should be taken from a person who is honest and yet provides constructive criticism. </li></ul><ul><li>A person who has a tendency of only appreciating or only criticizing should be avoided. </li></ul>
  8. 8. Step 7 Read the Final Draft <ul><li>Read it again and check the following points </li></ul><ul><li>One paragraph should discuss one idea only and as one shifts to another point, the paragraph should be changed symbolizing the shift of thought. </li></ul><ul><li>Are you talking to the audience or talking down to the audience? </li></ul>
  9. 9. Thank You