ENLARGE, EXCEL ANDEVOLVE3E PHILOSOPHY TOGROW AS A PERSON,BECOME SUCCESSFUL &BUILD YOUR PERSONAL BRAND              Dr Amit...
MAIN TOPICSBackgroundCharacteristics of Social Media &Why it Requires Personal Growth3E Philosophy-Enlarge, Excel and Ev...
BACKGROUND-CHARACTERISTICS OFSOCIAL MEDIA ANDWHY IT REQUIRESPERSONAL GROWTH www.dramitnagpal.co.in
MEDIA &WHY THEY REQUIRE PERSONALGROWTH Sl.   Characteristics      Examples                   Why personal No    of Social ...
Enlarge, Excel and Evolve                                        A Simple Explanation        Enlarge                      ...
3 E PHILOSOPHY/ENLARGE, EXCEL AND EVOLVE   Enlarge as a Human Being   Excel as a Social Media being   Evolve as a Perso...
ENLARGE AS A HUMAN BEING www.dramitnagpal.co.in
ENLARGE AS A HUMAN BEING•   Life is a journey of personal growth All the more    critical on social media, which is a plat...
ENLARGE AS A HUMAN BEING   Keep looking for areas of improvement, keep    looking inside for things gone wrong and keep  ...
EXCEL AS A SOCIAL MEDIABEINGwww.dramitnagpal.co.in
4 SIMPLE STEPS TO          SOCIAL MEDIA SUCCESS1.   Connect with Like-minded people2.   Converse and Engage with them3.   ...
EXCEL AS A SOCIAL MEDIA BEING•   Social media is a glasshouse in terms of transparency.    Very difficult to hide your tru...
EXCEL AS A SOCIAL MEDIA BEING•   As you start growing as a person, the results are    visible sooner or a little later.•  ...
EVOLVE AS A PERSONAL BRAND(ED)BEING   www.dramitnagpal.co.in
WHY SHOULD I DO PERSONAL BRANDING?
3 STEPS TO PERSONAL BRANDING        WITH SOCIAL & DIGITAL MEDIA           Visibility, Credibility and Profitability (VCP)1...
EVOLVE AS A PERSONAL BRAND(ED)BEING Becomewhat you aspire and communicate what you are. Once you have enlarged yourself ...
EVOLVE AS A PERSONAL BRAND(ED)BEING•   Ask your connections and friends to give    feedback for your ideas /business conce...
THANK YOU
Enlarge, Excel and Evolve into a Global Personal Brand
Enlarge, Excel and Evolve into a Global Personal Brand
Enlarge, Excel and Evolve into a Global Personal Brand
Enlarge, Excel and Evolve into a Global Personal Brand
Enlarge, Excel and Evolve into a Global Personal Brand
Enlarge, Excel and Evolve into a Global Personal Brand
Enlarge, Excel and Evolve into a Global Personal Brand
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Enlarge, Excel and Evolve into a Global Personal Brand

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Enlarge, Excel and Evolve into a Global Personal Brand

  1. 1. ENLARGE, EXCEL ANDEVOLVE3E PHILOSOPHY TOGROW AS A PERSON,BECOME SUCCESSFUL &BUILD YOUR PERSONAL BRAND Dr Amit Nagpal, Personal Branding Consultant, New Delhi www.dramitnagpal.co.in
  2. 2. MAIN TOPICSBackgroundCharacteristics of Social Media &Why it Requires Personal Growth3E Philosophy-Enlarge, Excel and Evolve www.dramitnagpal.co.in
  3. 3. BACKGROUND-CHARACTERISTICS OFSOCIAL MEDIA ANDWHY IT REQUIRESPERSONAL GROWTH www.dramitnagpal.co.in
  4. 4. MEDIA &WHY THEY REQUIRE PERSONALGROWTH Sl. Characteristics Examples Why personal No of Social Media growth is a must? 1 Living in the Eg Twitter followers, High standards of glasshouse/ Grammar mistakes on FB ethics and Good Transparency to updates written friends See friendship on communication, Facebook Anger/emotional Unfriend/report/block on instability can be FB and remove connection visible to people on LI 2 Open to general Eg Tweets (searchable), Preserve our public Linkedin profile reputation and Optional for Facebook handle negative public updates, Linkedin content with wisdom public status 3 Network visibility Common connections on Scope for Linkedin badmouthing
  5. 5. Enlarge, Excel and Evolve A Simple Explanation Enlarge Excel EvolveEnlarge as a Human Excel as a Social Evolve as a PersonalBeing (Focus area – Media Being (Focus Brand (Focus Area-HR) Area-IT) Mktg)Internal (Personal Social Media Tips Brand ManagementDevelopment) •Understanding the •Brand management uniqueness of each tool principles and tips• Communication skills •Understanding transparent •Association & Credibility•Avoid self promotion nature of social media •Brand Integration• Helping the right people •Social Media is media too •AIDA model (VCP)•Wisdom/Maturity •Widgets and applications •Building Trust•Creativity -------------------------------------- ----------------------------------------------------------------------------- Other Digital Tools Marketing ofExternal (People •Understanding blogs and PeopleSkills) websites •Role of passion•Leadership skills •Understanding SEO basics •People marketing vs•Good manners for social •Mobile/email marketing Product marketingmedia •Advanced tools eg e-books, •Knowledge, Skills and•Interpersonal skills newsletters, web analytics attitudes•Collaboration etc •Mass media vs Social media•Emotional Intelligence •Technology integration •Relationship marketing•Other soft skills •Thought Leadership
  6. 6. 3 E PHILOSOPHY/ENLARGE, EXCEL AND EVOLVE Enlarge as a Human Being Excel as a Social Media being Evolve as a Personal Brand(ed) being www.dramitnagpal.co.in
  7. 7. ENLARGE AS A HUMAN BEING www.dramitnagpal.co.in
  8. 8. ENLARGE AS A HUMAN BEING• Life is a journey of personal growth All the more critical on social media, which is a platform for collaboration and relationship building.•• More unselfish you become, more you are rewarded for the large-heartedness.• More you promote yourself, more you are seen as a navel gazer and a person trying to prove himself/herself. www.dramitnagpal.co.in
  9. 9. ENLARGE AS A HUMAN BEING Keep looking for areas of improvement, keep looking inside for things gone wrong and keep looking at the positive side of people. Instead of filling your emotional and ego tanks, fill the tanks of others. Enlarge and nurture your network too and you will end up getting enlarged yourself. www.dramitnagpal.co.in
  10. 10. EXCEL AS A SOCIAL MEDIABEINGwww.dramitnagpal.co.in
  11. 11. 4 SIMPLE STEPS TO SOCIAL MEDIA SUCCESS1. Connect with Like-minded people2. Converse and Engage with them3. Collaborate and Co-create content4. Convert collaborations into Professional relationships www.dramitnagpal.co.in
  12. 12. EXCEL AS A SOCIAL MEDIA BEING• Social media is a glasshouse in terms of transparency. Very difficult to hide your true personality for long.• Social media is primarily for sharing and not selling. Do not look for short term benefits.• Some youngsters deprived of emotional support systems often use platforms like Facebook as an emotional gutter.• Let us not forget that Social Media is media too and we need not cause permanent damage to our reputation because we are temporarily upset.
  13. 13. EXCEL AS A SOCIAL MEDIA BEING• As you start growing as a person, the results are visible sooner or a little later.• Your network starts respecting you for your traits -be it wisdom, knowledge, caring attitude or generosity.• Now the journey begins. Also need to look at the ethical dimension and long term perspective involved, to fully utilize the benefits of social media. www.dramitnagpal.co.in
  14. 14. EVOLVE AS A PERSONAL BRAND(ED)BEING www.dramitnagpal.co.in
  15. 15. WHY SHOULD I DO PERSONAL BRANDING?
  16. 16. 3 STEPS TO PERSONAL BRANDING WITH SOCIAL & DIGITAL MEDIA Visibility, Credibility and Profitability (VCP)1 Be Visible- Be Visible on the  Right Online Platforms eg Blogs and forums  Social networks2 Become Credible- Build credibility by  Sharing Knowledge  Displaying Skills  Wearing Right Attitude3 Get Results / Profitability- Convert your online efforts into  Financial profits  Non-Financial profits like customer feedback & making new friends
  17. 17. EVOLVE AS A PERSONAL BRAND(ED)BEING Becomewhat you aspire and communicate what you are. Once you have enlarged yourself and become successful on social media, you have already created a personal brand to a certain degree. Now the brand needs to evolve and grow. www.dramitnagpal.co.in
  18. 18. EVOLVE AS A PERSONAL BRAND(ED)BEING• Ask your connections and friends to give feedback for your ideas /business concepts.• Once I posted on Facebook, “I began with learning to teach, then I was teaching to learn and now I am learning to learn. I remain a lifelong seeker.” And the Journey Continues www.dramitnagpal.co.in
  19. 19. THANK YOU

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