Social media platforms such as Twitter, LinkedIn, Quora and Slideshare can provide valuable input into your competitive intelligence projects. Read this presentation to learn how.
My presentation to the SCIP 2011 conference on how CI professionals can use social media tools to develop simple and inexpensive listening posts to gain insights from social media.
Twitter provides the opportunity for B2B sales teams (and B2C) to gain an unfair advantage on their competitors by using it strategically. Twitter can help generate leads and additional revenue opportunities for teams who haven't embraced social media.
WebScrapingExpert.com #1 Web Scraping Company across the WorldWide.
We specialize in online directory scraping, email searching, data cleaning, data harvesting and web scraping services.
Basic principal of this company is to deliver what the our customer required in best way.
We believe in transparent and long term business relationship. Over a decade we worked for over 500+ customers from across the globe.
For any Data Scraping requirements feel free to email us on info@webscrapingexpert.com.
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
My presentation to the SCIP 2011 conference on how CI professionals can use social media tools to develop simple and inexpensive listening posts to gain insights from social media.
Twitter provides the opportunity for B2B sales teams (and B2C) to gain an unfair advantage on their competitors by using it strategically. Twitter can help generate leads and additional revenue opportunities for teams who haven't embraced social media.
WebScrapingExpert.com #1 Web Scraping Company across the WorldWide.
We specialize in online directory scraping, email searching, data cleaning, data harvesting and web scraping services.
Basic principal of this company is to deliver what the our customer required in best way.
We believe in transparent and long term business relationship. Over a decade we worked for over 500+ customers from across the globe.
For any Data Scraping requirements feel free to email us on info@webscrapingexpert.com.
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
How Real Estate Agents can Attract Buyers and Increase Referrals by Localizin...dlvr.it
In a business like real estate that depends on referrals, you can’t underestimate how valuable keeping your brand top of mind is with existing customers. During the transaction, you have the attention of both the buyer and seller but what about after the sale? How much time and energy are you devoting to keeping both parties engaged? Once the paperwork is signed, this should be viewed as the beginning of a long lasting relationship vs. just ‘closing’ a sale and parting ways.
Using social media to position yourself as a friend and expert in a hyper-local geography can go a long way toward boosting a real estate business. I am no expert in the real estate field nor do I pretend to be. The tactics outlined below come from observing how our most successful real estate customers are leveraging dlvr.it to scale social media, increase their referral network and attract buyers.
One of the most common questions from both businesses and social media marketers is "how many?" How many users? How many people? How many opportunities? - For each of the social networks. For this Social media become a user war. In this social war which social platform attract more User have look here .
Using content aggregates across channels (Facebook, Twitter, and RSS) and social hashtags to keep your "finger on the pulse" of current events within the enterprise of Georgia state government.
Anyone can analyze basic social media data in a few steps. But once you’ve started diving into social analytics, how do you bring it to the next level? This session will cover strategies for scaling a social data program. You’ll learn skills such as how to directly connect to your social media data with a Web Data Connector, considerations for building scalable data sources, and tips for using metadata and calculations for more sophisticated analysis.
Abstract:
On May 25, 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR) to protect individuals’ privacy and data. This regulation has far-reaching implications as it applies to any organization that deals with data of EU residents. By studying the discussion about this regulation on Twitter, our goal is to examine public opinions and organizational public relations (PR) strategies about GDPR. The results show that the regulation is being actively discussed by a variety of stakeholders, but especially by cybersecurity and IT-related firms and consultants. At the same time, some of the stakeholders that were expected to have a more active role were less involved, including companies that store or process personal data, government and regulatory bodies, mainstream media, and academics. The results also show that the stakeholders mostly have one-way rather than two-way communication with their audiences, thus fulfilling the rhetorical than relational function of PR.
Full paper at http://hdl.handle.net/10125/64061
Historical Twitter data is full of valuable analytical insights. Until a few years ago, accessing Twitter data required specialized technical skills. But the emergence of third-party tools has made it much easier to not only access Twitter data but also extract comprehensive insights in the form of analytics. Don’t waste any more time exploring the various alternatives, initiate TrackMyHashtag’s free trial and test the effectiveness of the tool yourself.
Visit to read more : https://www.trackmyhashtag.com/blog/historical-twitter-data/
Simple Step By Step Twitter Guide for BeginnersLa French Tech
If you have difficulties to understand how to use the world's trendiest social network, this presentation is for you. Follow this easy step by step guide.
Twitter for the HR Professional: How To Use It and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
Twitter for the HR Professional: How to Use it and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
How Real Estate Agents can Attract Buyers and Increase Referrals by Localizin...dlvr.it
In a business like real estate that depends on referrals, you can’t underestimate how valuable keeping your brand top of mind is with existing customers. During the transaction, you have the attention of both the buyer and seller but what about after the sale? How much time and energy are you devoting to keeping both parties engaged? Once the paperwork is signed, this should be viewed as the beginning of a long lasting relationship vs. just ‘closing’ a sale and parting ways.
Using social media to position yourself as a friend and expert in a hyper-local geography can go a long way toward boosting a real estate business. I am no expert in the real estate field nor do I pretend to be. The tactics outlined below come from observing how our most successful real estate customers are leveraging dlvr.it to scale social media, increase their referral network and attract buyers.
One of the most common questions from both businesses and social media marketers is "how many?" How many users? How many people? How many opportunities? - For each of the social networks. For this Social media become a user war. In this social war which social platform attract more User have look here .
Using content aggregates across channels (Facebook, Twitter, and RSS) and social hashtags to keep your "finger on the pulse" of current events within the enterprise of Georgia state government.
Anyone can analyze basic social media data in a few steps. But once you’ve started diving into social analytics, how do you bring it to the next level? This session will cover strategies for scaling a social data program. You’ll learn skills such as how to directly connect to your social media data with a Web Data Connector, considerations for building scalable data sources, and tips for using metadata and calculations for more sophisticated analysis.
Abstract:
On May 25, 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR) to protect individuals’ privacy and data. This regulation has far-reaching implications as it applies to any organization that deals with data of EU residents. By studying the discussion about this regulation on Twitter, our goal is to examine public opinions and organizational public relations (PR) strategies about GDPR. The results show that the regulation is being actively discussed by a variety of stakeholders, but especially by cybersecurity and IT-related firms and consultants. At the same time, some of the stakeholders that were expected to have a more active role were less involved, including companies that store or process personal data, government and regulatory bodies, mainstream media, and academics. The results also show that the stakeholders mostly have one-way rather than two-way communication with their audiences, thus fulfilling the rhetorical than relational function of PR.
Full paper at http://hdl.handle.net/10125/64061
Historical Twitter data is full of valuable analytical insights. Until a few years ago, accessing Twitter data required specialized technical skills. But the emergence of third-party tools has made it much easier to not only access Twitter data but also extract comprehensive insights in the form of analytics. Don’t waste any more time exploring the various alternatives, initiate TrackMyHashtag’s free trial and test the effectiveness of the tool yourself.
Visit to read more : https://www.trackmyhashtag.com/blog/historical-twitter-data/
Simple Step By Step Twitter Guide for BeginnersLa French Tech
If you have difficulties to understand how to use the world's trendiest social network, this presentation is for you. Follow this easy step by step guide.
Twitter for the HR Professional: How To Use It and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
Twitter for the HR Professional: How to Use it and Why You Should.Stuart Friedman | SPHR
Twitter for the HR Professional: How to Use it and Why You Should.
With the ever changing landscape of how people communicate and engage with one another, Twitter and other social media is now part of most peoples lives, both on personal and business levels. See how Twitter can help build your employment brand, bolster your career and more...
Twitter is a communication platform with many uses by many people. Many roles in an organization can benefit from using it to better engage with customers. Here is a primer on how to get started.
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
AmericasMart Atlanta Social Media 101 PresentationGreg Asman
This is the deck from a presentation I gave September 12, 2009 at AmericasMart in Atlanta, GA.
The audience was mainly retailers and manufacturers and focused on gaining a basic understanding of the Twitter and Facebook platforms.
The presentation included a live demo which is represented in this deck as screenshots. It also included examples of tweets focused on specific tactics for promotion and measurement/analytics examples.
Competitive Intelligence for Small Business and EntrepreneursAugust Jackson
An introduction to the most effective Competitive Intelligence practices for small business owners and entrepreneurs to understand their competitive situation, make effective business decisions, maximize opportunities, and minimize risk.
Strategic analysts use STEEP to understand the complex interplay of forces over which they have no control. Reduce the risk of missing important details. Rethink issues based on a broad understanding of the big picture Identify the factors that explain events. Get beyond normative analysis and assumptions. Make sense of the overwhelming amount of information and data.
Identify trends, uncertainties, and inflection points that will defne the future.
Rethinking the intelligence cycle using social mediaAugust Jackson
Social media inside and outside the enterprise changes every stage of the traditional intelligence cycle. Social media moves more quickly than traditional media, gives us a two-way intimacy with sources and stakeholders and upends long-standing assumptions about secrecy. Technology and platforms change quickly, and CI professionals must develop an ability to experiment and adapt to these changes.
Using Scenario Analysis to Predict the Future of the Semantic WebAugust Jackson
Will the semantic web be a threat or opportunity for information professionals? How do we plan for the future in the face of disruptive change and high uncertainty? This presentation explains how scenario analysis can bring some clarity to the future. We apply these methods to the question of the semantic web to understand where the threats and opportunities exist for information professionals.
Marketing Research and Competitive IntelligenceAugust Jackson
Social networks, big data and the semantic web are changing the practices of competitive intelligence and marketing research. These two professional practices can learn from one another to adapt and thrive in the face of these changes.
Using the Internet to Research Private CompaniesAugust Jackson
There is a wealth of information that is available about private companies on the Internet. In this presentation I tell you how you can exploit these sources to gain insights into your privately held competitors.
Social Network Analysis for Competitive IntelligenceAugust Jackson
How can CI teams apply the concepts of social network analysis to gain insight into the capabilities and plans of their competitors? Presented by Jim Richardson and August Jackson in April 2007 at the Society of Competitive Intelligence Professionals annual conference in New York City.
Scenario Analysis: Planning for Uncertain FuturesAugust Jackson
Scenario analysis is a method for creating strategic foresight that overcomes the shortcomings of traditional forecasting methods. It helps strategists and decision makers create a shared vocabulary and baseline for quality strategic planning.
I delivered this presentation to the Society of Competitive Intelligence Professionals DC chapter on January 14, 2010.
Scenario Analysis Use Case: 3G/4G Wireless DataAugust Jackson
What does the future hold for the wireless telecommunications industry and which players will extract maximum value from providing services, equipment and applications?
This is a version of the presentation that I delivered at the China Institute of Competitive Intelligence conference in Shanghai, November 2009. I used the question of the future of 3G/4G wireless as a use case for using comprehensive scenario analysis to help firms maintain strategic dexterity in the face of uncertainty.
Using the Internet to Research Private Companies for Competitive IntelligenceAugust Jackson
These slides describe my process and methods for using readily-available resources on the Internet to quickly and inexpensively research private companies.
Thoughts on Systematic Risk in Financial SystemsAugust Jackson
These slides are prepared for a brainstorming session on application of strategic analysis to evaluating systematic risks such as those evident in the financial crisis of 2008.
Anticipating Competitive Threats To Global Growth StrategiesAugust Jackson
This is a presentation I delivered to demonstrate how companies can apply strategic analysis and competitive intelligence to target global growth opportunities and evaluate potential competitive threats that threaten global growth strategies
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. Our Two-Part Agenda for This Webinar Should we add social media to our CI sources? If yes, then how? How can we get started quickly using the leading social media tools? Twitter hash tag: #scipsmci 2
3. Examine KITs for Potential CI Value Twitter hash tag: #scipsmci 3 Are they likely to be sharing that information in some form through social media?
4. Twitter hash tag: #scipsmci 4 Social Media Secondary Research Primary Research
6. Reverse Engineer your Collection Plan Twitter hash tag: #scipsmci 6 Whether you’re doing active elicitation or passive monitoring, remember your CI ethics.
16. Noteworthy namesCreate RSS feeds of your searches to automate monitoring http://search.twitter.com/advanced
17. Find individuals you want to track Look for competitors’ official accounts http://twitter.com/competitorname Look in their marketing materials Search for lists of competitor employees or industry experts on Listorious Search for mentions of competitors’ names and industry terms in Twitter user’s profiles Listorious Twellow Twitter hash tag: #scipsmci 10 http://www.listorious.com http://www.twellow.com
18. LinkedIn: the professional social network Twitter hash tag: #scipsmci 11 Information about professionals in resume-like profiles Company and industry groups for active discussions Aggregate user data for company statistics and information
19. Get to know LinkedIn’s advanced search Twitter hash tag: #scipsmci 12
20. Company profiles have a wealth of detail Twitter hash tag: #scipsmci 13 Statistics Hiring, promotions and departures Open positions Remember that company data is based on aggregated employee self-reporting You can also “follow” companies of interest to track them over time
21. Quora: Question and Answer Twitter hash tag: #scipsmci 14 Users ask questions and other users answer them Sometimes industry and company-specific topics Users vote up their favorite answers Based on real identities, so you can assess respondents expertise Follow topics and users of interest
25. Twitter hash tag: #scipsmci 16 Thank you! August Jackson august (at) augustjackson (dot) net http://augustjackson.net Twitter @8of12
Editor's Notes
Very quickly cover assessing the potential of using social media for CI and talk about some of the basics of formulating a social media collection plan.Then we’ll dive in to some detail on specific social media platforms. We’ll spend some time on LinkedIn and Twitter. We’ll also touch on two other valuable sources: Slideshare and Quora.
I begin all my presentations on CI methods with a reminder to tie your research and analysis back to your team’s objectives, Key Intelligence Topics or requirements. I’m a firm believer in planing CI activities based on stakeholder’s requirements.The critical question for capturing CI from social media are related to who holds the information that will ultimately support your KITs and under what circumstances and in what platforms they might make that information evident.I can’t imagine a scenario where social media will completely replace other CI research methods.
Primary = interviews, possibly including elicitation methodsSecondary = research in publications, studies, etc.Social media is a hybrid of primary and secondary research:Gives you a view into thought, opinions and expertise of specific individuals like primary researchYou use some of the research methods and tools, and enjoy some of the economies, of secondary Internet researchReliability and credibility?Use SMto support traditional primary research. Example: Roger Phelps using LinkedIn (CI Podcast)Elicitation via SM is a conversation for another day.
If you’re just starting to use social media for your CI function, there are some specific pieces of advice I want to offer.DIY first. Learn before you buy software or services.http://www.quora.com/What-are-the-top-competitors-to-radian6The best way to get started is to learn how to use the search and monitoring functions that are a part of each platform. That’s what we’ll spend much of our time doing here.Rather than start a new project it’s probably more useful to look at existing projects or deliverables and figure out how you can use social media to increase the information value or improve the efficiency of those projects.As with all sources a collection plan will help you focus and avoid falling down rabbit holes. In your first projects I suggest iterating on your process and plan as you climb up the learning curve.
Following on to our KITs discussion, we can pick up the questions and develop our collection plan to choose our social media platform(s) where we will focus our efforts, how we will search and monitor, what and who we will search and monitor.Are we a B2C or a B2B company? Does this make it more or less likely that we will find what we need in CI.One myth you might hear is that B2B firms don’t use social media. Indeed they do.Firms use social media for much more than marketing. Recruiting and customer service are two other important applications that can be supported by social media.Individuals also use social media, so competitors employees, customers and partners are using social media for their own personal purposesIf we’re in a B2C firm, how does what we’ll see from CI differ from what we would capture from more traditional market research methods?Information will be real timeInformation will be raw, emotional (grow a thick skin)Volume will likely be very high on some platforms that give customers voice, so the collection effort will need to be very targeted
Twitter is a platform for users to share short messages with all other users and the general public. Twitter defaults to public sharing. >200 million total users and between 40 and 70 million regular monthly users (http://www.quora.com/How-many-monthly-active-users-does-Twitter-have).B2B and B2C firms use Twitter for direct marketing, though specific marketing practices will differ between these categories, All firms will use Twitter for PR. Twitter has become an important platform for customer service, Firms also using Twitter for recruiting.Individuals on Twitter! Twitter is a powerful tool to find people based on shared interest or sentiment. These individuals include company employees, industry experts and customers. Twitter users want to establish their personal brand, prove their expertise and readily complain about products and services (both yours and your competitors).
One of the interesting things about Twitter are some of the functionality that was not designed into the system but emerged through participant behavior. Placing an ampersand or at symbol before a user’s Twitter handle brings that message specifically to their attention. Others on Twitter will see the message, but the person (or company) you are trying to contact will definitely see this.The @ message should not be confused with the direct message. These messages are not public. You can only send direct messages to Twitter users who have chosen to follow you on Twitter.The hashtag is used to associate your messages with an on-going, multi-party conversation on a given topic or relate them to a specific event. This is the # before a (usually short) identified keyword. The benefit of the hashtag is that it is easy to find and aggregate all of the topics related to the topic of interest regardless of who is sharing them.The Re-tweet is relatively straightforward. This indicates that a user read something, liked it, and wanted to share it with their own followers.
Twitter’s advanced search makes it relatively easy to use it for CI research. You don’t even need a Twitter account to use its search tools. You can also create RSS feeds of your searches to basically get automated updates.When you’re developing a strategy based on keywords, I am a big believer of creating lists. I always have lots of lists for my Internet research. Lists of competitor company names, industry-specific terminology, product brand names, names of executives in mine and other firms and so on.Examples: Ethernet, Platform as a Service, IPv6Note that any given twitter search doesn’t capture everything that has ever been said on Twitter about a topic. The search is intended to give a perspective on the relatively recent Twitter stream. The basic Twitter search only goes back a few weeks, and this illustrates how Twitter is intended to be a real-time platform.
Twitter.com/companyname (example: Google, note the verified account ID)Listorious: example: IBMTwellow example: PfizerNote how to evaluate the applicability of each of the accounts in search results. Twello seems like junk sneaks in to some searches.