1. The document discusses how companies focus on acquiring new customers, while rockstars focus on connecting with fans. It costs 6-7 times more to acquire a new customer than retain an existing one. 2. Rockstars are fans themselves, look for ways to shift control to fans, find the 'bigger idea' beyond just themselves, and embrace their fans. Their most engaged fans spend more and bring in additional business. 3. Companies are encouraged to follow the example of rockstars by cultivating advocates for their brand through quality content and community, rather than just focusing on new customer acquisition. Engaged customers and fans can help grow a business through positive word-of-mouth.

1. Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts! Pic via Flickr user http://www.flickr.com/photos/m0n5t3r// Mack Collier - Social Media Strategist http://mackcollier.com Twitter - @MackCollier email - mack.collier@gmail.com

2. Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?

3. Most important marketing objective for US marketers? Acquiring new customers http://www.marketingprofs.com/charts/2010/3815/customer-acquisition-top-marketing-priority Top goal for US marketers? Acquiring new customers

5. Most important marketing objective for US marketers? Acquiring new customers http://www.marketingprofs.com/charts/2010/3815/customer-acquisition-top-marketing-priority Top goal for US marketers? Acquiring new customers

6. It costs 6-7 times more to acquire 1 new customer than to retain an existing one Source: http://www.flowtown.com/blog/the-value-of-an-existing-customer?display=wide

11. Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?

12. 4 Reasons

13. http://www.flickr.com/photos/anirudhkoul/ 1 – Rockstars are fans themselves

14. http://www.flickr.com/photos/peterj1977/ http://www.flickr.com/photos/katewilliams94/

15. http://www.flickr.com/photos/kk / " Suing music fans is not the solution , it's the problem” Terry McBride, CEO Nettwerk Music

17. I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager

18. 18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%

19. 2 – Rockstars look for ways to shift control to fans http://www.flickr.com/photos/bakameh/

27. 3 – Rockstars find the ‘Bigger Idea’

31. “ I wanted a video that wasn’t about me and wasn’t preachy, but one that would help shine a light on the tragedy and turmoil in the world and also show the beauty and strength of the human spirit .” Sarah McLachlan

33. 4 – Rockstars embrace their fans

46. “ There was an energy in the room, it was like a power plant! You could have hooked ‘em up and fed the world with power for the next 10 years!” - Gene Beley

48. “ the craziness with Mentos ... doesn't fit with the brand personality" of Diet Coke

49. “ We’re tickled pink by it” Mentos valued the online buzz as worth $10 Million Mentos sales jumped 20% and were still up 15% by the end of 2009

50. “ Victory in marketing doesn’t happen when you sell something, but when you cultivate advocates for your brand ” Steve Knox, CEO of Tremors, P&G’s Word of Mouth Unit http://www.flickr.com/photos/hyku/

51. “ Create something amazing… … … for the people that love you.”