This document provides an overview of social media marketing on Twitter. It discusses best practices for communicating on Twitter, increasing followers, managing followers, analyzing Twitter accounts, and managing Twitter accounts. Case studies are presented of companies that successfully used Twitter promotions and contests to grow their business. The key lessons are that regular tweets and hashtags can help gain followers, and an entertaining Twitter presence can promote a business even with a limited marketing budget.

1. SOCIAL MEDIA MARKETING:@TWITTER

3. Hype Cycle for Emerging Technologies Source: http://www.gartner.com/it/page.jsp?id=1447613

4. AgendaHow to communicate on @twitter?How to increase your number of followers?How to manage your followers?How to analyse @twitter accounts?How to manage @twitter accounts?Case studiesBusinesses that have no social media presence in 2011 are likely to be left behind; however, social media may not necessarily be worth significant investment for every company or brand.comScore, 2011

5. What is @twitter?

6. The Party is Getting BiggerSource: Forbes http://bit.ly/hapCpn

7. How do you communicate on @Twitter?

8. Examples of @twitter Communication

9. Twitter Functionality

10. TwictionarySource: http://twictionary.pbworks.com/w/page/22547584/FrontPage

11. Less Privacy More DisclosureSource: http://www.sysomos.com/insidetwitter/twitter-stats-2010/

12. Profile Pictures & Backgrounds

13. Increase the number of followersList yourself on @twitter directories: wefollow.com, justtweetit.com, twitr.org, twellow.comUse #tags to highlight important words (hashtags.org, trendistic.com)Fill out your bioTake pictures (twitpic.com)Business cards, email signature, LinkedIn, FacebookAsk for retweet (RT) in your tweets

14. Managing your followersYour tweeter Karma @karma_newsYour quitters and much more @nutshellmail

15. Inserting Links to Your Tweets140 characters- how to say a lot within very little space?25% of tweets contain links (Sep ’09)URL shorteners: http://is.gd/, http://bit.ly, http://budurl.com. Track your link performance with bit.ly or budurl.com

16. Analysing @twitter Accounts @klout

17. Analysing @twitter Accounts @TweetStats

18. Comparing Competitors

19. Managing @twitter with @tweetdeck

20. Managing @twitter with @hootsuite

21. Popular Apps for Accessing @twitterSource: Twitter http://blog.twitter.com/2010/09/evolving-ecosystem.html

22. The Twitterverse

24. @twitter Case Study: @mozyMozy is a leading online backup service for consumers and businessesIdea of doing a contest on @twitter #mozyfafImmediate result: 300 people re-tweeted the first message and +400 followers in 2 daysBusiness lessons learnt: Try a Twitter contest if you have something you can easily give awayGet on a regular tweet schedule that users can count on.Use hashtags to keep track of entriesSource: http://www.mikekujawski.ca/ftp/twitter.pdf

25. @twitter Case Study @humphryslocombeHumphrySlocombe is a 14-seat ice cream shop in San FranciscoStarted because had zero money for promotionProduct that changes dailyEdgy, occasionally rude and always entertaining @twitter accountSource: http://nyti.ms/gj6FsQ

26. Q & A@tunelislaurynas.binderis2@dcu.ie

27. Appendix: Presentation from Thinking DigitalSource: http://bit.ly/iiwdfc