Social Media Marketing: Twitter
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This document provides an overview of social media marketing on Twitter. It discusses best practices for communicating on Twitter, increasing followers, managing followers, analyzing Twitter accounts, and managing Twitter accounts. Case studies are presented of companies that successfully used Twitter promotions and contests to grow their business. The key lessons are that regular tweets and hashtags can help gain followers, and an entertaining Twitter presence can promote a business even with a limited marketing budget.
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Social Media Marketing: Twitter
- 1. SOCIAL MEDIA MARKETING: @TWITTER
- 3. Hype Cycle for Emerging Technologies Source: http://www.gartner.com/it/page.jsp?id=1447613
- 4. Agenda How to communicate on @twitter? How to increase your number of followers? How to manage your followers? How to analyse @twitter accounts? How to manage @twitter accounts? Case studies Businesses that have no social media presence in 2011 are likely to be left behind; however, social media may not necessarily be worth significant investment for every company or brand. comScore, 2011
- 6. The Party is Getting Bigger Source: Forbes http://bit.ly/hapCpn
- 7. How do you communicate on @Twitter?
- 8. Examples of @twitter Communication
- 11. Less Privacy More Disclosure Source: http://www.sysomos.com/insidetwitter/twitter-stats-2010/
- 12. Profile Pictures & Backgrounds
- 13. Increase the number of followers List yourself on @twitter directories: wefollow.com, justtweetit.com, twitr.org, twellow.com Use #tags to highlight important words (hashtags.org, trendistic.com) Fill out your bio Take pictures (twitpic.com) Business cards, email signature, LinkedIn, Facebook Ask for retweet (RT) in your tweets
- 14. Managing your followers Your tweeter Karma @karma_news Your quitters and much more @nutshellmail
- 15. Inserting Links to Your Tweets 140 characters- how to say a lot within very little space? 25% of tweets contain links (Sep ’09) URL shorteners: http://is.gd/, http://bit.ly, http://budurl.com. Track your link performance with bit.ly or budurl.com
- 16. Analysing @twitter Accounts @klout
- 17. Analysing @twitter Accounts @TweetStats
- 19. Managing @twitter with @tweetdeck
- 20. Managing @twitter with @hootsuite
- 21. Popular Apps for Accessing @twitter Source: Twitter http://blog.twitter.com/2010/09/evolving-ecosystem.html
- 22. The Twitterverse
- 24. @twitter Case Study: @mozy Mozy is a leading online backup service for consumers and businesses Idea of doing a contest on @twitter #mozyfaf Immediate result: 300 people re-tweeted the first message and +400 followers in 2 days Business lessons learnt: Try a Twitter contest if you have something you can easily give away Get on a regular tweet schedule that users can count on. Use hashtags to keep track of entries Source: http://www.mikekujawski.ca/ftp/twitter.pdf
- 25. @twitter Case Study @humphryslocombe HumphrySlocombe is a 14-seat ice cream shop in San Francisco Started because had zero money for promotion Product that changes daily Edgy, occasionally rude and always entertaining @twitter account Source: http://nyti.ms/gj6FsQ
- 26. Q & A @tunelis laurynas.binderis2@dcu.ie
- 27. Appendix: Presentation from Thinking Digital Source: http://bit.ly/iiwdfc
Editor's Notes
- Gartner's Hype Cycle characterizes the typical progression of an emerging technology. The Hype Cycle Special Report is a valuable resource for strategic planning activities as a "trend and technology scan”. Technology providers use Hype Cycles as a way to understand the likely market reaction to their products and services based on the adopter community's expectations and attitudes. Investors watch for technologies that are on the rise in a Hype Cycle to try to catch them before the Peak of Inflated Expectations or at the beginning of the Slope of Enlightenment before they move into mainstream adoption.
- Favorite Tweets you want to ReTweet in the future, Favorite your best Tweets for future RePosting,Favorite Tweets to build partnerships: #FF
- the Twitter ecosystem only continues to gain in prominence in our digital culture.