In a business like real estate that depends on referrals, you can’t underestimate how valuable keeping your brand top of mind is with existing customers. During the transaction, you have the attention of both the buyer and seller but what about after the sale? How much time and energy are you devoting to keeping both parties engaged? Once the paperwork is signed, this should be viewed as the beginning of a long lasting relationship vs. just ‘closing’ a sale and parting ways. Using social media to position yourself as a friend and expert in a hyper-local geography can go a long way toward boosting a real estate business. I am no expert in the real estate field nor do I pretend to be. The tactics outlined below come from observing how our most successful real estate customers are leveraging dlvr.it to scale social media, increase their referral network and attract buyers.

1. How Real Estate Agents can Attract Buyers and Increase
Referrals by Localizing Social Media – in 4 Easy Steps
blog.dlvr.it /2014/01/how-real-estate-agents-can-attract-buyers-and-increase-ref errals-by-localizingsocial-media-in-4-easy-steps/
Bill Flitter
In a business like real estate that depends on referrals, you can’t underestimate how valuable keeping your brand top of
mind is with existing customers. During the transaction, you have the attention of both the buyer and seller but what about
after the sale? How much time and energy are you devoting to keeping both parties engaged? Once the paperwork is
signed, this should be viewed as the beginning of a long lasting relationship vs. just ‘closing’ a sale and parting ways.
Using social media t o posit ion yourself as a f riend and expert in a hyper- local geography can go a long
way t oward boost ing a real est at e business. I am no expert in the real estate field nor do I pretend to be. The
tactics outlined below come from observing how our most successful real estate customers are leveraging dlvr.it to
scale social media, increase their referral network and attract buyers.
Become the Local Expert – Create, Curate and Share Local Content
Are you selling your neighborhood? The community? You are well positioned to become an expert in your niche
community.
For real estate agents, building a hyper-local news presence is a great way to provide a public service and
connect with their community, said Pat Kitano Founder of The Breaking News Network.
Share information on the projects local schools are doing, tweet about the new restaurant opening up, and take pictures
of the local parade or farmers market. Spread good news stories on how great the neighborhood is and how well you
know it. Think of the information potential buyers may want to know about and give a reason for customers to keep
following you after the sale. Christine Curran of Curran & Woolsey Real Estate Team added,

2. We are exploring and analyzing what folks want to see / hear from realtors. Hot topics are LOCAL market
trends (as opposed to national), current mortgage trends, school statistics, community events, and the all
important food and restaurant scene. Quite an array of topics, but all essential.
You will need to spend a little time up front devoted to finding the right content sources. We’ve include a few below to
give you a head start. Once the initial work is done though, dlvr.it kicks in to help you scale.
Step1. Find good local sources of content
News and Information Sources: Patch by AOL, Topix, Google News, The Breaking News Network, Everyblock
(launching soon by Comcast), your local newspaper.
Bloggers and Social Media Sources: Use Twellowhood or ItsatWap to find local bloggers and twitter accounts as a
source of news or to follow.
Google Alerts : Create an alert for your city, neighborhood, or z ip code
Step 2. Filter and share
Each news source listed above has an RSS feed. Use dlvr.it to filter the content from the RSS feed to extract the exact
content you want to share. You can use dlvr.it to combine one or more sources into a ‘route’ that you set- up with your
social media destinations. When a new story is found from within your source(s), dlvr.it will look to see if it matches your
filters. If it does, dlvr.it will send it to your social media accounts – Twitter, Facebook, Google+ etc.

3. You can also pull content from a Twitter account. This is especially useful if you are using sources from Twellowhood
and ItsatWap.
Lastly, you may be more interested in customiz ing every message you share. If that is the case, use Q by dlvr.it to
customiz e your message and share it at the most optimal time.
Standard social media etiquette and attribution should be followed when sharing third party content.
Step 3. Geotag Each Tweet

4. dlvr.it passes location info to Twitter when we make a post on your behalf. The added information provides readers
valuable location specific context when reading your tweets and allows your content to be found within local
conversations.
How to automatically geotag tweets
Step 4. Include Relevant Local Hashtags with Every Update
Hashtags are key words found within the body of text or added to the end of your status update with the ‘#’ symbol
before the word. Hashtags are too social as keywords are to search. You can add them to text, video and image
updates. Hashtags can be single words (#SanFrancisco) or two or more words (#SanFrancisco_schools).
Hashtags make it easy to group similar conversations across social media. Your audience uses them to discover local
events or national news. Learn more about hashtags
Follow these instructions to automatically add hashtags to your social media updates.