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Listening to the enterprise
The document covers a social media summit for Georgia state agencies focused on content aggregation and strategic listening via platforms like Facebook, Twitter, and RSS. Key topics include how to curate relevant content, build custom lists, and use aggregated information to benefit agencies and leadership. It emphasizes the importance of effective listening and relationship building within the enterprise and with partner agencies.
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Listening to the enterprise
- 1. Georgia State Agency SocialMedia Summit LISTENING TO THE ENTERPRISE #TeamGaSocial
- 2. What we’ll cover… 1.How to aggregate content from across the enterprise 2. How to make use of aggregated content 3. How to build your own aggregates for strategic listening #TeamGaSocial
- 3. “If you’re toobusy talking, You’re not busy listening.” -- Zac Brown Band Let’s get to work! #TeamGaSocial
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- 5. Pick a fewsources that make sense… 1. Facebook 2. Twitter 3. RSS #TeamGaSocial
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- 10. Alternatives to GoogleReader 1. Feedly 2. The Old Reader 3. Flipboard 4. AOL Reader (Yes, AOL) 5. Digg Reader #TeamGaSocial
- 11. And don’t forget#hashtags! 1. #GaGov 2. #TeamGa 3. #ExploreGeorgia 4. #GaDoE 5. #GaWX 6. And now… #TeamGaSocial
- 12. Please live tweetyour thoughts and questions to #TeamGaSocial
- 13. OK… But what doyou do with all that content? 1. Curate related news for your agency’s channels 2. Identify items of interest for your leadership 3. Identify opportunities to work closer with partner agencies 4. Provide insight to the C-Suite 5. Keep your agency up-to-date on best practices and trends #TeamGaSocial
- 14. The Curator: "With thepush of social media and advancements in communications technology, the curator has become a journalist by proxy. They are not on the front lines, covering a particular beat or industry, or filing a story themselves, but they are responding to a reader need. With a torrent of content emanating from innumerable sources (blogs, mainstream media, social networks), a vacuum has been created between reporter and reader — or information gatherer and information seeker — where having a trusted human editor to help sort out all this information has become as necessary as those who file the initial report.” -- Josh Sternberg #TeamGaSocial
- 15. Build your ownFacebook list Step 1: Identify a group of content creators central to your business, and then find their official Facebook pages Step 2: Add these pages to your interest list Step 3: Add your new interest list to your “favorites” bar #TeamGaSocial
- 16. Build your ownTwitter list Step 1: Identify a group of content creators central to your business, and then find their official Twitter profiles Step 2: Add these profiles to your list Step 3: Maintain a healthy list by removing members who tweet too frequently or not frequently enough #TeamGaSocial
- 17. Build your ownRSS list Step 1: Identify a group of content creators central to your business, and then find their primary website RSS feeds Step 2: Add their RSS urls to your RSS aggregate’s list Step 3: Maintain a healthy list by removing pages that post too frequently or not frequently enough – or who post poorly formatted content #TeamGaSocial
- 18. What we covered… 1.How to aggregate content from across the enterprise - Using Facebook, Twitter & RSS 2. How to make use of aggregated content - Through strategic curation 3. How to build your own aggregates for strategic listening - Target, build & listen! #TeamGaSocial
- 20. { Phase 1} #TeamGaSocial
Editor's Notes
- #20 The secret to social media success isn't in talking - it's in listening.