This document summarizes the types of Twitter data and analytics that are available from various tools and services, including information about a user's followers, their interests and topics, how influential the followers are, and how they interact with each other. This data can be used for content and influencer marketing, such as determining when to post, which topics to cover, who to contact, and who can influence second-degree connections. A variety of free and paid services are listed that provide these analytics.

1. TWITTER DATA

2. What you can know about your Twitter following

3. A single Tweet contains a lot of data points
Source: Slaw

4. Twitter analytics
My Twitter stats per tweet*
• 218 aantal impressions
• 3,9 engagements
• 0,19 retweets
• 0,20 replies
• 0,246 favorites
• 1,4 url clicks
*=2014 and only non-replies
Source: analytics.twitter

5. Entity type, gender & Language
Source: SocialBro

6. Followers demographics & Topics
Source:Peerreach

7. # of followers / following
Source: SocialBro

8. How active your followers are
Source: SocialBro

9. When your following is active
Source:FollowerWonk

10. Compared to your own usage
Source:FollowerWonk

11. Which topics your following tweets about
Source:Peerreach

12. How influential your network is
Source:FollowerWonk

13. How influential the different accounts are
Source:FollowerWonk

14. How likely an account will ReTweet
Source:FollowerWonk

15. Who talks to who:
Your network + second degree
network interactions
Source:Coosto

16. What you can do with this:
• Content marketing
– When to post
– Which topics to post about
• Influencer marketing
– Who to contact
– Who to influence to connect to a second degree account

17. WE MAKE SOCIAL WORK.
@EdwinRes Augustus 2014

18. Links & Tools
Online Tools
• Analytics.twitter.com
• Coosto.com*
• socialbro.com
• Followerwonk.com*
• Peerreach
Links
• http://www.slaw.ca/wp-
content/uploads/2011/11/map-of-a-tweet-
copy.pdf
* = Paid