An introduction to the most effective Competitive Intelligence practices for small business owners and entrepreneurs to understand their competitive situation, make effective business decisions, maximize opportunities, and minimize risk.
Industry Knowledge and AI: The Secret to a Successful Market and Competitive ...Contify
M&CI platforms built using Artificial Intelligence can assist in analyzing patterns and pulling out key insights for your business, granting you competitive advantage. In these slides, Mohit Bhakuni, CEO – Contify, and Rigvi Chevala, CTO – Evalueserve discuss how companies can gain greater awareness of a firm’s competitors and business landscape using AI-enabled market and competitive intelligence platform.
Watch On-demand webinar here: https://www.contify.com/resources/webinars/the-secret-to-a-successful-competitive-intelligence-program/
What is a B-plan?
Clarify Objectives (Internal Agreement)
Structure Ideas (+ Test Robustness)
Set Goals and Targets
Prioritize Options
Tool for Buy-In and Funding
Disruption of established business models lurks around every corner and delivering a quality customer experience—one that helps insulate a business from competitive threats and total disruption―is bottom-line critical. But how do you achieve this? Design researchers bring valuable insights about people’s experience but we also make organizations more human by developing capabilities that enable businesses to thrive. These capabilities―embracing a holistic mindset, creating shared understanding, and engaging in design-oriented problem solving―are about seeing the whole, aligning the diverse perspectives, and visualizing the future and are crucial to building human-centered organizations for today’s networked world. I describe how design research and facilitation techniques bring benefits to business beyond customer understanding, including alignment on complex, multifunctional teams, project scope clarity, and strategies for risk mitigation in a world exploding with change.
The digital revolution is driving a massive disruption in commerce. Customer demands are evolving, competition is increasing, and technology is progressing – all at a relentless pace. To stay ahead, organizations need to adopt new profit models that create value for consumers and stakeholders while still capturing value for themselves and investors.
The new digital commerce leaders won’t look like the incumbents of previous generations. They’ll achieve their success with an entirely new way of doing business: the marketplace platform model. To replicate the success of leaders like Amazon and Alibaba, incumbents across industries will need to challenge the norm and think beyond the traditional business models.
With sales on marketplace sites accounting for 52% of global web sales in 2018, the marketplace opportunity is massive. However, before organizations can fully unleash the power of the marketplace model, they need to forget everything they think they know about marketplaces.
In this presentation, Surya Saurabh and Brady Emerson from Deloitte Digital join Mirakl to discuss the impact of the marketplace model, the top myths holding organizations back from successful adoption, and the surprising ways that digital marketplaces can make an impact.
Industry Knowledge and AI: The Secret to a Successful Market and Competitive ...Contify
M&CI platforms built using Artificial Intelligence can assist in analyzing patterns and pulling out key insights for your business, granting you competitive advantage. In these slides, Mohit Bhakuni, CEO – Contify, and Rigvi Chevala, CTO – Evalueserve discuss how companies can gain greater awareness of a firm’s competitors and business landscape using AI-enabled market and competitive intelligence platform.
Watch On-demand webinar here: https://www.contify.com/resources/webinars/the-secret-to-a-successful-competitive-intelligence-program/
What is a B-plan?
Clarify Objectives (Internal Agreement)
Structure Ideas (+ Test Robustness)
Set Goals and Targets
Prioritize Options
Tool for Buy-In and Funding
Disruption of established business models lurks around every corner and delivering a quality customer experience—one that helps insulate a business from competitive threats and total disruption―is bottom-line critical. But how do you achieve this? Design researchers bring valuable insights about people’s experience but we also make organizations more human by developing capabilities that enable businesses to thrive. These capabilities―embracing a holistic mindset, creating shared understanding, and engaging in design-oriented problem solving―are about seeing the whole, aligning the diverse perspectives, and visualizing the future and are crucial to building human-centered organizations for today’s networked world. I describe how design research and facilitation techniques bring benefits to business beyond customer understanding, including alignment on complex, multifunctional teams, project scope clarity, and strategies for risk mitigation in a world exploding with change.
The digital revolution is driving a massive disruption in commerce. Customer demands are evolving, competition is increasing, and technology is progressing – all at a relentless pace. To stay ahead, organizations need to adopt new profit models that create value for consumers and stakeholders while still capturing value for themselves and investors.
The new digital commerce leaders won’t look like the incumbents of previous generations. They’ll achieve their success with an entirely new way of doing business: the marketplace platform model. To replicate the success of leaders like Amazon and Alibaba, incumbents across industries will need to challenge the norm and think beyond the traditional business models.
With sales on marketplace sites accounting for 52% of global web sales in 2018, the marketplace opportunity is massive. However, before organizations can fully unleash the power of the marketplace model, they need to forget everything they think they know about marketplaces.
In this presentation, Surya Saurabh and Brady Emerson from Deloitte Digital join Mirakl to discuss the impact of the marketplace model, the top myths holding organizations back from successful adoption, and the surprising ways that digital marketplaces can make an impact.
B2B Ecommerce: Design Principles and Best Practices to Boost SalesAlex Schmelkin
Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.
Presentation from NRF 2019 Retail's BIG Show
Alexandre Hubert, Sr. Dir., IT Strategy and Logistics, Browns Shoes Inc.
Stephanie Richelieu, VP, Global Marketing, Generix Group
Merchant Questions to Ask at After Action ReviewJoan Braatz
Outline of questions every merchant leader should ask themselves, their direct reports, their suppliers and cross functional partners when preparing an After Action Review.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Executive Symposium: Achieving Hypergrowth Through B2B Digital StrategiesMirakl
Leading B2B organizations weigh in on the critical role of marketplaces and platforms in their hypergrowth and digital transformation strategy.
________________________________________________
Being a market leader means staying a step ahead of the rest. For industry giants Avnet and ABB, the future is digital. They’re owning the B2B digital transformation imperative, with innovative digital strategies that bring them closer to buyers and streamlines supply chains – all to offer the leading customer experience within their respective industries.
In this on-demand B2B Executive Symposium, hear MaryAnn Miller, Chief Administrative Officer at Avnet, Nishant Nishant, VP of Digital at Avnet, and Samer Shehadeh Global eCommerce & Innovation Director for ABB Electrification, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how their businesses are transforming to stay at the head of the pack. You’ll learn:
- Why these industry giants are investing in a marketplace strategy now
- How to develop a leading digital transformation strategy of your own
- The secrets to effective change management in large organizations
Can You Really Fake Customer Centricity? - Digiday Brand Summit - Dec 2012Acxiom Corporation
Presented by Kathy Hecht, VP Marketing at Digiday Brand Summit Dec 4, 2012.
Joint research conducted by Digiday and Acxiom reveal that while marketers want to use data to provide customer-centric experiences, they struggle to make sense of the vast information flowing into their marketing processes while juggling new channels, response options and meeting consumer expectations. Best practices for the use of marketable data often shift from behavior and intent to third-party search and social. While they realize they must find the data connections that maximize the value of customer relationships, their aspirations are often misaligned with organizations’ overall strategy. Nonetheless, they must prepare to connect customer data toward better experiences and results while maintaining the proper balance between consumer privacy and marketing profitability.
The merchant's handbook to conducting an after action review for category, brand, or promotion. Step by step instructions on content to capture, and how to engage cross functional teams.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Crossing Paths: Meet Customers Wherever They Are on Their Journeyedynamic
Caroline Schmid, edynamic’s Vice President for Demand Generation Services will help you to encounter your customers and prospects one-to-one in her session – combining marketing technologies for omni-channel communication.
Why we do digital sales and marketing as a joint effortColumbia Road
We believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s persistent work in the core of digital sales. Digital marketers should be working right there with the team developing digital sales. The key is to make digital marketing part of the operative day to day actions. Through digital marketing we help our clients get and retain the best possible customers for their digital commerce.
B2B Ecommerce: Design Principles and Best Practices to Boost SalesAlex Schmelkin
Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.
Presentation from NRF 2019 Retail's BIG Show
Alexandre Hubert, Sr. Dir., IT Strategy and Logistics, Browns Shoes Inc.
Stephanie Richelieu, VP, Global Marketing, Generix Group
Merchant Questions to Ask at After Action ReviewJoan Braatz
Outline of questions every merchant leader should ask themselves, their direct reports, their suppliers and cross functional partners when preparing an After Action Review.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Executive Symposium: Achieving Hypergrowth Through B2B Digital StrategiesMirakl
Leading B2B organizations weigh in on the critical role of marketplaces and platforms in their hypergrowth and digital transformation strategy.
________________________________________________
Being a market leader means staying a step ahead of the rest. For industry giants Avnet and ABB, the future is digital. They’re owning the B2B digital transformation imperative, with innovative digital strategies that bring them closer to buyers and streamlines supply chains – all to offer the leading customer experience within their respective industries.
In this on-demand B2B Executive Symposium, hear MaryAnn Miller, Chief Administrative Officer at Avnet, Nishant Nishant, VP of Digital at Avnet, and Samer Shehadeh Global eCommerce & Innovation Director for ABB Electrification, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how their businesses are transforming to stay at the head of the pack. You’ll learn:
- Why these industry giants are investing in a marketplace strategy now
- How to develop a leading digital transformation strategy of your own
- The secrets to effective change management in large organizations
Can You Really Fake Customer Centricity? - Digiday Brand Summit - Dec 2012Acxiom Corporation
Presented by Kathy Hecht, VP Marketing at Digiday Brand Summit Dec 4, 2012.
Joint research conducted by Digiday and Acxiom reveal that while marketers want to use data to provide customer-centric experiences, they struggle to make sense of the vast information flowing into their marketing processes while juggling new channels, response options and meeting consumer expectations. Best practices for the use of marketable data often shift from behavior and intent to third-party search and social. While they realize they must find the data connections that maximize the value of customer relationships, their aspirations are often misaligned with organizations’ overall strategy. Nonetheless, they must prepare to connect customer data toward better experiences and results while maintaining the proper balance between consumer privacy and marketing profitability.
The merchant's handbook to conducting an after action review for category, brand, or promotion. Step by step instructions on content to capture, and how to engage cross functional teams.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Crossing Paths: Meet Customers Wherever They Are on Their Journeyedynamic
Caroline Schmid, edynamic’s Vice President for Demand Generation Services will help you to encounter your customers and prospects one-to-one in her session – combining marketing technologies for omni-channel communication.
Why we do digital sales and marketing as a joint effortColumbia Road
We believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s persistent work in the core of digital sales. Digital marketers should be working right there with the team developing digital sales. The key is to make digital marketing part of the operative day to day actions. Through digital marketing we help our clients get and retain the best possible customers for their digital commerce.
Robert Sherry : Digital Media Sales Fundamentals 2-27-18Robert Sherry
A Media Sales tutorial focused on influencer marketing, digital, and social media sales fundamental, yet relevant for all media salespeople and marketers.
Zero to 100 - Part 2: Building a Repeatable, Scalable Growth ProcessDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
An overview of why you need a business plan, what you are going to do with it and how to go about building one. This is a companion piece to writing a business plan and is designed to give a first time business plan writer a rational reason for doing so.
You never get a second chance at a first impression. Early-stage ventures seeking investment need to know how to target, locate, approach, and close with venture capitalists, angels, and strategic investors. Hear first-hand a successful pitch from an entrepreneur who has closed a funding round (or two) and how the company’s pitch evolved over time.
"Over 50% of acquisitions had prior partnership relationships!"
Whether you are seeking to be acquired or to partner for revenue growth, the process is similar, a Partnering Process.
Better to be approached to be bought than to actively sell your company.
How do you do it?
Want to grow the 'Strategic Value' of your business?
Learn how to Increase your: ● Attractiveness ● Potential ● Revenue growth
While increasing your shareholder value!
The marketing choices available to you flow from your ability to deliver and capture value. Value is determined by how much satisfaction your product offers and much effort it requires. Positioning takes sacrifice. It means giving up the vast majority of the market, in exchange for a very small niche that your are best suited to dominate. The war may take place in the market, but each battle is fought in the mind. Social validation is the most powerful catalyst for action. Limit your efforts to 3 channels in parallel. The sooner you can start executing, the sooner you can find what channels will work for you. Check the math before taking on a new channel. Avoid getting lost in tactics and aimless execution, by defining what success looks like. Create the report you will use to measure success and build the infrastructure to support it. It is much easier to double your revenue by doubling your conversion rate than it is by doubling your traffic. Test copy over design, and drastic changes over subtle ones. Now that you’ve followed all the rules, it’s time to throw away the rulebook. Time to try some new ideas, and find unorthodox ways to multiply your customer base.
Regardless of what you are selling, your business should be working to attract and convert customers. In this workshop, learn how to use sales funnel and customer journey frameworks to map an epic customer journey online.
Originally presented at Carnegie Mellon University Tepper School of Business "Connects Series" by Laurie Barkman, CEO SmallDotBig
Similar to Competitive Intelligence for Small Business and Entrepreneurs (20)
Strategic analysts use STEEP to understand the complex interplay of forces over which they have no control. Reduce the risk of missing important details. Rethink issues based on a broad understanding of the big picture Identify the factors that explain events. Get beyond normative analysis and assumptions. Make sense of the overwhelming amount of information and data.
Identify trends, uncertainties, and inflection points that will defne the future.
Rethinking the intelligence cycle using social mediaAugust Jackson
Social media inside and outside the enterprise changes every stage of the traditional intelligence cycle. Social media moves more quickly than traditional media, gives us a two-way intimacy with sources and stakeholders and upends long-standing assumptions about secrecy. Technology and platforms change quickly, and CI professionals must develop an ability to experiment and adapt to these changes.
Using Scenario Analysis to Predict the Future of the Semantic WebAugust Jackson
Will the semantic web be a threat or opportunity for information professionals? How do we plan for the future in the face of disruptive change and high uncertainty? This presentation explains how scenario analysis can bring some clarity to the future. We apply these methods to the question of the semantic web to understand where the threats and opportunities exist for information professionals.
Marketing Research and Competitive IntelligenceAugust Jackson
Social networks, big data and the semantic web are changing the practices of competitive intelligence and marketing research. These two professional practices can learn from one another to adapt and thrive in the face of these changes.
Using the Internet to Research Private CompaniesAugust Jackson
There is a wealth of information that is available about private companies on the Internet. In this presentation I tell you how you can exploit these sources to gain insights into your privately held competitors.
My presentation to the SCIP 2011 conference on how CI professionals can use social media tools to develop simple and inexpensive listening posts to gain insights from social media.
Social media platforms such as Twitter, LinkedIn, Quora and Slideshare can provide valuable input into your competitive intelligence projects. Read this presentation to learn how.
Social Network Analysis for Competitive IntelligenceAugust Jackson
How can CI teams apply the concepts of social network analysis to gain insight into the capabilities and plans of their competitors? Presented by Jim Richardson and August Jackson in April 2007 at the Society of Competitive Intelligence Professionals annual conference in New York City.
Scenario Analysis: Planning for Uncertain FuturesAugust Jackson
Scenario analysis is a method for creating strategic foresight that overcomes the shortcomings of traditional forecasting methods. It helps strategists and decision makers create a shared vocabulary and baseline for quality strategic planning.
I delivered this presentation to the Society of Competitive Intelligence Professionals DC chapter on January 14, 2010.
Scenario Analysis Use Case: 3G/4G Wireless DataAugust Jackson
What does the future hold for the wireless telecommunications industry and which players will extract maximum value from providing services, equipment and applications?
This is a version of the presentation that I delivered at the China Institute of Competitive Intelligence conference in Shanghai, November 2009. I used the question of the future of 3G/4G wireless as a use case for using comprehensive scenario analysis to help firms maintain strategic dexterity in the face of uncertainty.
Using the Internet to Research Private Companies for Competitive IntelligenceAugust Jackson
These slides describe my process and methods for using readily-available resources on the Internet to quickly and inexpensively research private companies.
Thoughts on Systematic Risk in Financial SystemsAugust Jackson
These slides are prepared for a brainstorming session on application of strategic analysis to evaluating systematic risks such as those evident in the financial crisis of 2008.
Anticipating Competitive Threats To Global Growth StrategiesAugust Jackson
This is a presentation I delivered to demonstrate how companies can apply strategic analysis and competitive intelligence to target global growth opportunities and evaluate potential competitive threats that threaten global growth strategies
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Competitive Intelligence is a systematic
and ethical approach to identify external
risks and opportunities early enough to
take action to maximize
opportunities and
minimize risk.
3.
4. Competitive Intelligence Helps You Make
Better Decisions
• Develop strategy
• Evaluate competitors
• Evaluate partners
• Identify unmet needs
• Differentiate yourself
• Launch new products
• Enter new markets
• Benchmark yourself
• Anticipate obstacles and disruptions
• Understand risks
• Evaluate opportunities
5. Define your plan for collection and
analysis based on the intelligence cycle
.
.
.
.
. What do we
need to know?
Do our
research
Analyze
and
process
Communicate
and discuss
What do we need
to know now?
18. Talk to your customers after the sale
(even when you lose) to understand…
• Solution fit for
customer need
• Missing features
• Un-needed features
• Competitive price
position
• Competitive value
position
• Customer experience
of buying
• Billing and payment terms and experience
• Why customers buy the competition
• Why the customers choose to do nothing
• Installation and onboarding
27. Strengths Weaknesses
Opportunities S / O Strategies
Use strength to maximize
opportunities
Attacking strategies
W / O Strategies
Counter weaknesses by
exploiting opportunities
Build strengths for attacking
strategies
Threats S / T Strategies
Use strengths to minimize
threats
Defensive strategies
W / T Strategies
Counter weaknesses and
threats
Build strengths for defensive
strategies
28. For more information…
• Strategic and Competitive Intelligence Professionals
• Competitive Intelligence Advantage (book)
• Business and Competitive Analysis: Effective Application of
New and Classic Methods (book)
• Competitive Intelligence Podcast
• B2B Revealed Podcast
Number of employees
Distribution of roles and functions
Business and operational locations
Recruiting
B2B almost exclusively, some B2C
LinkedIn groups
Professional communities
User communities
Distribution of professionals with experience in your and your competitors’ products and services
Marketing and messages
Mix of B2B and B2C
Influence campaigns
Journalists
Industry analysts