Benjamin Spiegel's presentation at #ID2013 (Interactivity Digital) in South Beach on Data Silos in the Digital Age - http://www.youtube.com/watch?v=A0Jop4fsDpc
Consumers' private info and privacy are being violated without their consent or knowledge. This is context for the series of privacy forward services that consumers may choose to use to protect themselves -- because no one else will (protect them).
What's the Big Deal with Big Data for MOSHRMWorkology
Data can really elevate your recruitment process but it's often misunderstood. This presentation is designed for the Missouri State SHRM Conference and will focus on providing a general overview and discuss how several organizations are using data to improve their hiring processes and decisions.
Benjamin Spiegel's presentation at #ID2013 (Interactivity Digital) in South Beach on Data Silos in the Digital Age - http://www.youtube.com/watch?v=A0Jop4fsDpc
Consumers' private info and privacy are being violated without their consent or knowledge. This is context for the series of privacy forward services that consumers may choose to use to protect themselves -- because no one else will (protect them).
What's the Big Deal with Big Data for MOSHRMWorkology
Data can really elevate your recruitment process but it's often misunderstood. This presentation is designed for the Missouri State SHRM Conference and will focus on providing a general overview and discuss how several organizations are using data to improve their hiring processes and decisions.
Take a fresh look at your definition of "social selling". Discover how sales leaders are using social media to connect with peers, prospects, and customers, and to build their own personal brands and influence.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
Using Social Media to Find & Close BusinessRobert Pease
Presentation from the AA ISP Summit in Minneapolis on May 11/12. Conducted with Matt Heinz of Heinz Marketing and covering how to use social media as part of the outreach and prospecting process for inside sales professionals.
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
Digital marketers are the leaders and innovators - and the things they're doing and paying attention to now give us a sneak peek into where the rest of the market is likely to be in 12-18 months. Given that we looked at the Twitter behavior of 500+ North American digital marketers to see what patterns emerged and how we could apply these insights to reaching, engaging, and influencing this audience (and in fact, any audience, using the same methods). Here's what we discovered.
A digital strategy for Coca Cola that suggests bringing back some old ways in order to attract both a new and old generation of Coca Cola lovers. By going back to the famous, retro glass bottle and creating Coca Cola the natural way, making it with natural cane sugar rather than high fructose corn syrup, will in return attract two prime target audiences: The older generation of Coke drinkers who appreciate traditional styles (ie; the glass bottle) and the younger generation of health conscious consumers who wish to eliminate "HFCS" all together. Coca Cola is a company based on value and our goal is to increase those standards of value by showing we care about our consumers. We are fully aware of the dangers of High Fructose Corn Syrup and will do what is necessary to remove it entirely from our product. We also realize the value of our older generation consumers and wish to bring a delightful bit of nostalgia by bringing back the Coca Cola Classic glass bottle.
It's essential to prove results from content marketing and inbound marketing efforts. The good news is that it's also very possible. This presentation shows how to send your content on the inevitable SEO journey and come back a hero.
Social media platforms such as Twitter, LinkedIn, Quora and Slideshare can provide valuable input into your competitive intelligence projects. Read this presentation to learn how.
Twitter provides the opportunity for B2B sales teams (and B2C) to gain an unfair advantage on their competitors by using it strategically. Twitter can help generate leads and additional revenue opportunities for teams who haven't embraced social media.
The Modern Search Marketer: Thinking Outside the SEO BoxConductor
The Modern Search Marketer: Thinking Outside the SEO Box at C3 2018
Moderator: Danny Goodwin, Editor-in-Chief,Search Engine Journal
Speakers:
• Ren Lacerda, Senior Manager, SEO, Wayfair
• Ali Harris, Global Head of Digital Marketing, Bitdefender
• Thom Craver, Senior SEO Analyst, CBS Interactive
• Patricia Atrian, SEO Sr. Director, Ticketmaster
Social Network Privacy, Security and Reputation Management.
What are the threats on social networks?
How can you help your customers manage their online identity?
Take a fresh look at your definition of "social selling". Discover how sales leaders are using social media to connect with peers, prospects, and customers, and to build their own personal brands and influence.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
Using Social Media to Find & Close BusinessRobert Pease
Presentation from the AA ISP Summit in Minneapolis on May 11/12. Conducted with Matt Heinz of Heinz Marketing and covering how to use social media as part of the outreach and prospecting process for inside sales professionals.
[WEBINAR] How Digital Marketers Engage on Social MediaLeadtail
Digital marketers are the leaders and innovators - and the things they're doing and paying attention to now give us a sneak peek into where the rest of the market is likely to be in 12-18 months. Given that we looked at the Twitter behavior of 500+ North American digital marketers to see what patterns emerged and how we could apply these insights to reaching, engaging, and influencing this audience (and in fact, any audience, using the same methods). Here's what we discovered.
A digital strategy for Coca Cola that suggests bringing back some old ways in order to attract both a new and old generation of Coca Cola lovers. By going back to the famous, retro glass bottle and creating Coca Cola the natural way, making it with natural cane sugar rather than high fructose corn syrup, will in return attract two prime target audiences: The older generation of Coke drinkers who appreciate traditional styles (ie; the glass bottle) and the younger generation of health conscious consumers who wish to eliminate "HFCS" all together. Coca Cola is a company based on value and our goal is to increase those standards of value by showing we care about our consumers. We are fully aware of the dangers of High Fructose Corn Syrup and will do what is necessary to remove it entirely from our product. We also realize the value of our older generation consumers and wish to bring a delightful bit of nostalgia by bringing back the Coca Cola Classic glass bottle.
It's essential to prove results from content marketing and inbound marketing efforts. The good news is that it's also very possible. This presentation shows how to send your content on the inevitable SEO journey and come back a hero.
Social media platforms such as Twitter, LinkedIn, Quora and Slideshare can provide valuable input into your competitive intelligence projects. Read this presentation to learn how.
Twitter provides the opportunity for B2B sales teams (and B2C) to gain an unfair advantage on their competitors by using it strategically. Twitter can help generate leads and additional revenue opportunities for teams who haven't embraced social media.
The Modern Search Marketer: Thinking Outside the SEO BoxConductor
The Modern Search Marketer: Thinking Outside the SEO Box at C3 2018
Moderator: Danny Goodwin, Editor-in-Chief,Search Engine Journal
Speakers:
• Ren Lacerda, Senior Manager, SEO, Wayfair
• Ali Harris, Global Head of Digital Marketing, Bitdefender
• Thom Craver, Senior SEO Analyst, CBS Interactive
• Patricia Atrian, SEO Sr. Director, Ticketmaster
Social Network Privacy, Security and Reputation Management.
What are the threats on social networks?
How can you help your customers manage their online identity?
Presented at Diana Initiative, Queercon 16, and DEFCON 27 Recon Village 8/9-10, 2019.
When we think of the process for attacking an organization, OSINT comes to the front and center of our minds. This presentation takes a presenter with experience in applying OSINT to effective penetration testing and social engineering and reverse engineers the process to determine what steps can be taken to further complicate their efforts. This is a presentation that talks about online deception, decoy accounts, canary data, encryption, maintaining one’s social media in a secure manner, and protecting one’s identity as much as possible. While nothing is absolute, this is a presentation that will leave attendees more aware of techniques to make it harder for attackers to collect accurate OSINT, either by removal or deception.
TBEX 2018 - Digital Security and GDPR Considerations for the Travel and Hospi...Omo Osagiede
This presentation covers topical issues in cybersecurity impacting brands operating within the travel and hospitality industry. I talk about recent data breaches including Point-of-Sale terminal compromises which are a significant issue affecting that industry.
I also shared some GDPR action points for brands and bloggers/ digital media /content creators serving those industries.
This was presented at the 2018 Travel Blog Exchange (TBEX) Ostrava, Czech Republic #TBEXOstrava2018
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...G3 Communications
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
Introduction to Predictive Analytics for Marketers: Takeaway version with des...Authintic
Authintic’s personalization technology helps retailers increase sales from site and social data.
It uses consumer data with permission from brand sites and social media profiles to inform and serve personalized recommendations online, to all devices.
Its predictive analytics technology suite harnesses the network marketing potential of big data and social media. Products include Authintic Bridge™—a social-to-CRM data channel tool—and Authintic Recommend™, a personalized recommendation engine.
Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based personalization technologies.
Behavior Technology and Lead Gen: Working TogetherAffiliate Summit
This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: A review of the latest behavior analytics tools & how they’re being used alongside best practices in Lead Generation. Designed for intermediate, and audiences at the cusp of intermediate and advanced.
This presentation from Dawn Lyon, vice president of corporate affairs at Glassdoor, was originally given at the Battery Ventures Growth Marketing Summit. During her presentation, Dawn shared the data-driven storytelling playbook she helped drive at both Glassdoor and Zillow, and advice for marketers on implementing a similar playbook in their organization.
In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.
Watch the webinar on-demand at: https://www.slideshare.net/Altimeter/webinar-leveraging-social-identity-by-altimeter-group and download the full research report at: http://www.altimetergroup.com/leveraging-social-identity.
Applying Data Quality Best Practices at Big Data ScalePrecisely
Global organizations are investing aggressively in data lake infrastructures in the pursuit of new, breakthrough business insights. At the same time, however, 2 out of 3 business executives are not highly confident in the accuracy and reliability of their own Big Data. Regaining that confidence requires utilizing proven data quality tools at Big Data scale.
In this on-demand webinar, discover how to ensure your data lake is a trusted source for advanced business insights that lead to new revenue, cost savings and competitiveness. You will have the opportunity to:
• Compare your organization’s data lake “readiness” against initial findings from our upcoming annual Big Data Trends survey
• Gain insight into where and how to leverage data quality best practices for Big Data use cases
• Explore how a ‘Develop Once, Deploy Anywhere’ approach, including to native Big Data infrastructures such as Hadoop and Spark, facilitates consistent data quality patterns
Power Up Your Email Marketing - Presentation from Content Jam, Chicago 2013Lightspan Digital
All you want to know about email marketing from Content Jam.
Content Jam is a one-day conference for people who create or curate content for the web. Experts in content strategy and creation, SEO, analytics, promotion, and marketing automation will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
You’ll be happy. Your boss will be happy. And most of all, your audience will be happy.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
This presentation was April 26, 2011 for the Minnesota Recruiting & Staffing Association.
Here is the event description:
It used to be staffing companies and recruiting firms were the only ones with all the information, the "Golden Rolodex" of candidates and companies. Now our clients and candidates have access to much of the same information. Social media sites are a great tool but some clients are hiring their own internal recruiters to mine these same sites for candidates.
So what can we provide that they still need and how do we show our value? What are companies doing and what could we be doing? Finding people is easy, it is the information overload we all struggle with and how to best handle that. Come hear about some simple techniques that you can implement when you get back to the office.
Similar to Spectrum of privacy consumer privacy levels (20)
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.
“In addition to the ad fraud itself, bad guys make money by selling the “picks and shovels” too – e.g. bots, traffic, clicks, malware, fake apps, etc. They have an entire ecosystem to extract value. What follows are just a few examples, scratching the surface.”
The original idea of the digital media trust collaborative is was sharing threat intelligence to more quickly remove fraudulent domains and apps from media buys.
most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.
digital ad fraud is as rampant as ever; new ripples caused by privacy regulations are starting to affect the market. and more BS from trade associations pretending to be doing something
Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud.
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
More from Dr. Augustine Fou - Independent Ad Fraud Researcher (20)
Responsibilities of the office bearers while registering multi-state cooperat...Finlaw Consultancy Pvt Ltd
Introduction-
The process of register multi-state cooperative society in India is governed by the Multi-State Co-operative Societies Act, 2002. This process requires the office bearers to undertake several crucial responsibilities to ensure compliance with legal and regulatory frameworks. The key office bearers typically include the President, Secretary, and Treasurer, along with other elected members of the managing committee. Their responsibilities encompass administrative, legal, and financial duties essential for the successful registration and operation of the society.
How to Obtain Permanent Residency in the NetherlandsBridgeWest.eu
You can rely on our assistance if you are ready to apply for permanent residency. Find out more at: https://immigration-netherlands.com/obtain-a-permanent-residence-permit-in-the-netherlands/.
Matthew Professional CV experienced Government LiaisonMattGardner52
As an experienced Government Liaison, I have demonstrated expertise in Corporate Governance. My skill set includes senior-level management in Contract Management, Legal Support, and Diplomatic Relations. I have also gained proficiency as a Corporate Liaison, utilizing my strong background in accounting, finance, and legal, with a Bachelor's degree (B.A.) from California State University. My Administrative Skills further strengthen my ability to contribute to the growth and success of any organization.
In 2020, the Ministry of Home Affairs established a committee led by Prof. (Dr.) Ranbir Singh, former Vice Chancellor of National Law University (NLU), Delhi. This committee was tasked with reviewing the three codes of criminal law. The primary objective of the committee was to propose comprehensive reforms to the country’s criminal laws in a manner that is both principled and effective.
The committee’s focus was on ensuring the safety and security of individuals, communities, and the nation as a whole. Throughout its deliberations, the committee aimed to uphold constitutional values such as justice, dignity, and the intrinsic value of each individual. Their goal was to recommend amendments to the criminal laws that align with these values and priorities.
Subsequently, in February, the committee successfully submitted its recommendations regarding amendments to the criminal law. These recommendations are intended to serve as a foundation for enhancing the current legal framework, promoting safety and security, and upholding the constitutional principles of justice, dignity, and the inherent worth of every individual.
ALL EYES ON RAFAH BUT WHY Explain more.pdf46adnanshahzad
All eyes on Rafah: But why?. The Rafah border crossing, a crucial point between Egypt and the Gaza Strip, often finds itself at the center of global attention. As we explore the significance of Rafah, we’ll uncover why all eyes are on Rafah and the complexities surrounding this pivotal region.
INTRODUCTION
What makes Rafah so significant that it captures global attention? The phrase ‘All eyes are on Rafah’ resonates not just with those in the region but with people worldwide who recognize its strategic, humanitarian, and political importance. In this guide, we will delve into the factors that make Rafah a focal point for international interest, examining its historical context, humanitarian challenges, and political dimensions.
1. October 2018 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Spectrum of Privacy –v2
secret personal
private
• login/passwords
• social sec #
• passport
• driver’s license
• fingerprint /DNA
• bank accounts
• credit card #s
• name
• address
• email/phone #
• medical history
• job /reviews
• school grades
• private msgs
• what I buy
• social media
pictures/posts
• my location
• my device ID
• my friends
• ?
“services which leak meta data are less private”
public
• what sites I visit
• what I search for
• what I type / click
anonymous
2. October 2018 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Spectrum of Privacy (2017)
Less private
More sensitive
More private
Less sensitive
secret personal public anonymous
• passwords
• social sec #
• passport
• name
• address
• email
• phone #
• social media
• geolocation
• cookies
• ad tech /
retargeting
• ?
Meta data No meta data
“services which leak meta data are less private”
3. October 2018 / Page 2marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Set of Privacy-Forward Services
crpt.info pass.wd netw.rk
• secure
messaging
• no meta
data
• strong
passwords
• easy to use
for humans
• device-to-
device
comms
• atomic
permissions
No meta data
brow.sr
• session
based keys
• perfect
forward
privacy
meta data
Key problem to solve:
weak
passwords
single
private key
d2d
comms
+ +
Meta data
Phone # and email used to
identify endpoints reveal
identity and meta data.
• ownership
• permissions
to spend
++
mon.ey
undemo-
cratic
4. October 2018 / Page 3marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Site I am visiting can show me ads
Consumer Privacy Levels –v3
Site I am visiting can track me and
set a cookie to know when I return
1st Party (Site that I am visiting)
Sites I am visiting can allow 3rd
parties to show me ads
3rd Parties (NOT the site I am visiting)
my device – use data to track me
across my devices
my behavior – what I look at, type or
click on a site
my personal info – collect personal
info
my location – know where I am and
where I move to