Sports & Conditioning Profiles
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Forty aspiring sport, strength and conditioning coaches shared their online identities while collaborating towards earning degrees in Ireland.
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Sports & Conditioning Profiles
- 3. “ ” MORE THAN 40 #SPORTSCONDITIONING PROFILES WERE AUDITED BY LSADMEDIA ANALYSTS. THEY GAVE #MEASUREIT ADVICE.
- 5. • •
- 6. • • •
- 7. • • • • •
- 8. Facebook Insights and webstats for personal blogs were used to complement Twitter identities in some cases.
- 9. • • • • •
- 19. @CRIOSTOIRMCCAW
- 38. #BEASTMODE
- 41. @RORYYF LINKEDIN
- 53. @RUMPAROAST
- 54. @TOMMYDOYLE91
Editor's Notes
- This slide deck is a survey of the online identities created by a small cohort of students in the Sports Strength and Conditioning degree running on the Thurles campus of the Limerick Institute of Technology in 2014.
- The analysts looked at the same kind of factors used by marketing agencies and event managers.
- Your personal brand should complement a group or company brand.
- Simple signals can point to high levels of engagement.
- Students received academic credit for creating and uploading relevant Creative Commons images to complement this slide deck.
- Academic credit can be awarded with evidence of organic growth on Twitter and Instagram.
- Some students earned credit for Facebook Insights. However, Facebook was not covered in this module.
- This slide summarises highlights of the autumn 2014 social networking footprint in the Sports Strength & Conditioning programme at the Limerick Institute of Technology.
- "Welcome to Tweet City". Analysis shows Andrew is active on Instagram for fitness testing.
- Aidan Butler is a Gaelic footballer for Claremorris. He needs to be more active on social networks. He has no brand identity.
- #measureit analysts say Anthony's brand affiliation is weak. He excels in S&C.
- Active social networking user. #measureit advice: Specialise on your content.
- Studying for a BSc in Sports Strength and Conditioning. #MeasureIt Advice: Content is not related to building a personal brand.
- When reviewing all the Sports & Conditioning students, analysts thought Brendan Shaffick has one of the strongest personal brands. #MeasureIt advice: Looks like he's set up to advertise nutritional products.
- #MeasureIt Advice: Must become more active on Twitter.
- #MeasureIt Advice: Work to affiliate with a brand. On three fitness-related lists.
- #MeasureIt: The Twitter Engagement (16%) is telling. Listed in three fitness-related groups on Twitter. Colm also has Facebook Insights worth sharing.
- #MeasureIt Advice: Being affiliated to a place is normally a good thing. No real Twitter engagement.
- #MeasureIt Advice: Strong content concerning cardio workouts. Listed as Fitness Media.
- Dan has an active Twitter account.
- David Cleary started with low Twitter engagement.
- Listed as Fitness Media. No clear brand affiliation.
- #MeasureIt Advice: No content for brand affiliation.
- #measureit Analysis: No brand affiliation and . Listed as Fitness Media . TripAdvisor URL on this slide may not work but the profile does exist.
- Brand affiliation: Zero content. No Twitter engagement. Listed as Fitness Media.
- Brand affiliation: Inactive and zero content.
- Fit abs. Brand affiliation: some decent shared content but not enough to create a brand.
- Low engagement. Listed as fitness media.
- Joey Weatherill is a Canadian Powerlifter. No Twitter engagement so no brand affiliation. Listed as Fitness Media.
- Current S&C Coach for FAI Waterford ETP. Brand affiliation: Personal Twitter content is not aligned to brand.
- Strong Instagram presence but poor Twitter engagement. No brand affinity .
- Lorna Daly's work placement is with DCU. "Proper preparation prevents poor performance."
- Matthew Roche runs fast.
- Twitter Engagement is zero. Listed as: Fitness Media,
- "Making a dream become a reality." Strong twitter presence with 27,000+ tweets
- Not tweeting much about sports, strength and conditioning. But listed as rugby people.
- Good lifting content.
- Needs more Twitter activity.
- Quickly ramped up to 400 followers. "Form is temporary. Class is permanent."
- Needs a more active Twitter stream in order to attract followers.
- Needs more Twitter activity.
- Spencer Brooks has a strong online presence withmore than 2000 tweets. "Lifting, menswear, miscing and women."
- Needs more Twitter activity.
- More than 1000 tweets.
- "If you really want to achieve something, you will find a way. If you don't, you will find an excuse." -- Jim Rohn.
- Trevor O'Leary
- Be careful with casual attitude.
- "If I felt any better, I'd feel guilty."
- CC-by-4.0 by Bernard @topgold Goldbach.