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SOCIAL MEDIA FOR ACADEMICS:
BUILDING AUDIENCE, CREATING
COMMUNITYAND BEING VISUAL
Kimberly Wilmot Voss, PhD
Associate Professor
Area Coordinator of Journalism
My Social
Media Friend:
Laura Fowler
SIUE
Who is
using
Social
Media?
Who is
using
Social
Media?
Which
Social
Media?
Why
Use
Social
Media?
Academic Reasons
• Better lit reviews
• Network/Collaboration
• Research opportunities
• AnalyticsImpact
• Beyond the Ivory Tower
Women’s History Month
• Blogged each day
• Created a Facebook post
• Bitly & Tweeted a link
• Added it to my Google+ circles
• Created a Pinterest Board
Women’s
History
Month
Women’s
History
Month on
Facebook
Women’s
History
Month on
Pinterest
Becoming
an Expert
Becoming
an Expert
Pinterest
Group Boards
Twitter
Social Media Analytics
•  Blog: 93,580 page views
•  Twitter:
•  2079 tweets
•  Following 1,986
•  Followers 455
•  Pinterest:
•  105 boards
•  3,500 pins
•  301 followers
•  Following 701
Academia.edu
•  957 profile views
•  2,071 document views
•  125 followers
•  Following 363
Social
Media
Concerns
Create
Personal
Policies
Create
Community
Make Social
Media a
Habit
Give Up Control
•  Ted Talks Video
•  Alexis Ohanian: How to make a splash in social media
•  http://www.ted.com/talks/
alexis_ohanian_how_to_make_a_splash_in_social_media.html
•  Or http://youtu.be/tPgQsv2KPwc
Speak
Back
How to Get Started

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