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Everyday advocacy with web 2.0 tools: Region XI keynote

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Everyday advocacy with web 2.0 tools: Region XI keynote

  1. 1. everyday advocacy and web 2.0 tools flickr: David Lee King
  2. 2. The musketeers flickr: schneewante
  3. 3. Understand and plan What is our mission?1 Who is our customer?2 What does the customer value?3 What are our results?4 What is our plan? Flickr: M J MDrucker. Five Most ImportantQuestions
  4. 4. Strategize• Using Standards and Mission Statements Flickr: Woodlawn School
  5. 5. Who are your stakeholders? Stakeholders are:
  6. 6. Stakeholders• What do your stakeholders value?• flickr: Tony Crider
  7. 7. Messages with impact• Simple• Unexpected• Concrete• Credible• Emotional• Stories http://incentive-intelligence.typepad.com/incentive_intelligence/2007/02/sticky.html
  8. 8. http://www.flickr.com/photos/geishaboy500/2539015401/sizes/z/in/photostream/What defines your library?
  9. 9. Brandingyour library
  10. 10. Geekthelibrary.orgacross all networks
  11. 11. Fears and Concerns Wiffiti responses flickr: Leonard John Matthews
  12. 12. statistics• 73% of teens and 72% of young adults use social networking.• 40% of adults 30 and older• Favorite sites: 73% of adults with profiles use Facebook, 14% Linkedin• Twitter--Age groups 3-12; 4% 13-17; 14% 18-34; 45% 35-49; 24%• http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.asp http://chicagodesign.tumblr.com/post/4773053404/social-network-statistics-2011
  13. 13. Create blogs on your website
  14. 14. Using blogs district-wide• “District-wide” channels http://www.eaneslibraries.edublogs.org
  15. 15. Easy blogging• Posterous• Tumblr• Blogspot• (email posts to blogs)
  16. 16. Utilizing Facebook
  17. 17. Facebook groups
  18. 18. Using Twitter for publicity http://twitter.com/whslibraryrocks
  19. 19. Using Twitter for advocacy
  20. 20. Using twitter hashtags
  21. 21. Twitter Lists
  22. 22. Using twitter or fb to crowdsource answers
  23. 23. Flickr
  24. 24. Using visual web 2.0 toolstechnolibrary http://animoto.com/play/Gk9ZATSe1oCbgrjppyzFPw
  25. 25. You Tube Unquiet Librarian: still from Youtube channel
  26. 26. Polls Polldaddy Poll Everywhere Survey monkey http://thewhslibrary.edublogs.org
  27. 27. Gathering information• Google Forms•
  28. 28. Mapping the story
  29. 29. Network with local businesses http://www.eaneslibraries.edublogs.org
  30. 30. Tell your library’s story• Collecting data http://www.mls.lib.il.us/ennounce/2010/04_03/ schoollibrariesvalue.asp
  31. 31. Publicity everywhere http://www.davidleeking.com/2011/06/16/summer-reading-stats-on-our-public- desktops/
  32. 32. Help during a crisis• consult the professional (ALA, AASL, ASLA, CLA) materials
  33. 33. look for models• New Jersey, Spokane Moms, Save Our Libraries, etc.• http://www.schoollibraryjournal.com/article/CA6590045.html
  34. 34. “The v8” (or “it’s about the students) http://www.toddmckimmey.com/?p=1286
  35. 35. Resources• Making a case for advocacy (article and links) http://www.schoollibraryjournal.com/slj/printissuecurrentissue/ 885802-427/everyday_advocacy_making_a_case.html.csp• Designing a web presence http://www.slideshare.net/technolibrary/ creating-a-library-web-presence• Library Associations • Canadian http://www.cla.ca/ Australian http://www.asla.org.au/ American http://www.ala.org/ • Teacher Librarian Virtual Cafe http://www.tlvirtualcafe.wikispaces.com
  36. 36. Resources• Animoto video http://animoto.com/play/rwQEqz5YhZN65wRAQEoi4g• Is sooner better than later? http://www.insideinfluence.com/inside- influence-report/2011/02/is-sooner-better-than-later.html#more• Why good people do bad things? http://www.insideinfluence.com/inside- influence-report/2010/12/why-good-people-do-bad-things.html#more• Show your appreciation http://www.insideinfluence.com/inside-influence- report/2010/10/how-to-increase-your-business-by-showing-your- appreciation.html#more• Frontline advocacy http://americanlibrariesmagazine.org/features/ 05252010/frontline-advocacy-everybodys-job
  37. 37. • Geek the Library campaign http://www.geekthelibrary.org/• When marketing facts isn’t enough--Seth Godin blog http://sethgodin.typepad.com/seths_blog/2011/03/the-limits-of-evidence- based-marketing.html• Spokane Moms http://www.schoollibraryjournal.com/article/ CA6590045.html
  38. 38. Carolyn FooteWestlake High School LibraryAustin Texaswww.futura.edublogs.org

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