Social.media.leadership.final

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Social.media.leadership.final

  1. 1. Tweet it, Post it, Pinit: The Role ofSocial Media inLeadershipKimberly Wilmot Voss, PhDAssociate ProfessorArea Coordinator of Journalism
  2. 2. Western Union = Twitter
  3. 3. Using Social Media• Professional development• Creating content• Creating publicity• Building audience & community• Noting analytics• Promoting interests & research
  4. 4. Social Media is Here to Stay• Texting turned 20• Blogging has a history• In 2013: 30% increase in the time spent on social media• Pinterest: Increased 1,698%• Pope is on Twitter• 74% of teens = smart phone
  5. 5. Kinds of Social Networks
  6. 6. Use By Journalists
  7. 7. Use By Readers
  8. 8. Other Professions•Police: Catching criminals•Movies: 72% make online comments•Politics: Campaigns & FLOTUS•NASA offers social media credentials
  9. 9. Recommendations• Blogger• Twitter & Vine• Facebook & Instagram• Pinterest• Academia.edu & Linkedin• Slideshare• Storify
  10. 10. My Strategy• Find time & be consistent• Focus on specific areas• Think visually & short• Proofread
  11. 11. The Social Part•Academic networking•Academic friendships•Public/Media role•New research areas•Adds to teaching
  12. 12. Facebook & Communication
  13. 13. Personal & professional
  14. 14. Pinterest, Google+, MySpace
  15. 15. Reminders• It is social• It is a public forum• Follow others
  16. 16. The Future
  17. 17. Women’s History Month•Blog: Original Content•Pin to Board & connect back to blog•Tweet the Pin•Share on Facebook
  18. 18. Leadership: Letting Go•Greenpeace Lesson
  19. 19. My Challenge•Try a new social media•Build an audience•My Academia.edu: Newsletter articles on getting started

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