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#Nexc2012#708

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Join the Popular Crowd in Social Media and be Liked, Talked About and Shared by Christine Skelly and Taylor Fabus, Michigan State University, extension Horses. Extension specialists at Michigan State University have been working with various forms of social media through eXtension HorseQuest, My Horse University, Equine Business Network and Michigan Equine News. This presentation demonstrates what has and hasn’t worked with our Facebook, YouTube, Twitter and blogging efforts as well as the metrics we use to measure our success.

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#Nexc2012#708

  1. 1. Join the Popular Crowd in Social Media and be Liked, Talked About and Shared Christine Skelly and Taylor Fabus Michigan State University Extension & eXtension HorseQuest CoPeXtension Horses My Horse University Equine Business Networkextension.org/horses myhorseuniversity.com facebook.com/equinebusinessnetworkfacebook.com/pages/Horses-eXtension facebook.com/MyHorseU blogs.extension.org/horsebiz/twitter.com/eXtensionHorses twitter.com/MyHorseUyoutube.com/eXHorses youtube.com/myhorseuniversity discoverhorses.com/dr-skelly-horse-ownership-blog/
  2. 2. Social Media We Are Using
  3. 3. Social Media Goals:• Build Community• Promote Events• Advertise Courses
  4. 4. Cover Picture Recognition
  5. 5. Popular FB Formula
  6. 6. Monthly Planning : MHU September Social Media Topics• Week 1: Mosquito Bourne Diseases/West Nile Virus – Sept 3: Labor Day photo – Sept 4: What is West Nile Virus? MHU expert Dr. Tom Lenz http://www.aqha.com/Video/Health.aspx video series – Sept 5: Ten Tips for Reducing your West Nile Risk: http://www.aaep.org/health_articles_view.php?id=229 – Sept 6: Increased West Nile in 2012 • http://www.thehorse.com/ViewArticle.aspx?ID=20499 – Sept 7: Friday Funny• Week 2: Sept 10-14 Selecting a Trainer – Sept 10: Tips for selecting a trainer • http://www.equisearch.com/uncategorized/choosing-horse-trainer/ – Sept 11: Questions to ask a prospective trainer: • http://www.extension.org/pages/20384/questions-to-ask-a-prospective-trainer – Sept 12: We want to know! Do you/have you utilized the services of a professional trainer? Don’t forget to tag them in the comments! – Sept 13: – Sept 14: Friday Funny
  7. 7. Tracking Social Media: Weekly Updates
  8. 8. Tracking Social Media: MHU website Google Analytics
  9. 9. Tracking Social Media: Program Surveys
  10. 10. Value Added Posts• Types of information: Original content = Value added – Relevant/Current – Basic and advanced – Fans provide info – Breaking News• Goal: – Liked – Commented on Image will help Metrics: find post in 18 Likes – Shared Newsfeed 6 Shares 6 Comments
  11. 11. Informational Post and Complement
  12. 12. Informational Post
  13. 13. Tracking Impact: Likes on other sites
  14. 14. International Recognition
  15. 15. Let Your Fans Do the Talking
  16. 16. Most Popular Post: Current, Human Interest Day & timeCasual,personable,fun voice
  17. 17. Fan Photos inTimeline Photo
  18. 18. Q/A for Multi-State Conference
  19. 19. EBN Promotion Day
  20. 20. Feel Good and Call to Respond Call to respond Branding
  21. 21. Humorous Posts
  22. 22. Humorous and Timely
  23. 23. Contests with Educational Value Video Feed BackMore Information
  24. 24. Sharing Others
  25. 25. Using Personal Page
  26. 26. Call to Action
  27. 27. Solicit Advice
  28. 28. Program Appreciation
  29. 29. Brainstorm and Share• Break into small groups• Each participant develop an “added value” post for Fan or Personal FB page. Suggestions include: – Ask Question/Solicit Advice – Informational – Poll – Humorous – Appreciation – Call to action• Share posts with your group
  30. 30. eXtension Horses YouTube
  31. 31. MHU YouTube
  32. 32. Twitter: Webinar Information
  33. 33. Twitter Chat for Horse Family Magazine
  34. 34. Mentions
  35. 35. Retweets
  36. 36. Industry Site BlogUse imagesto break up text
  37. 37. Link to relevant info/videos Directreaders back to yourorganization
  38. 38. Metrics for Blog

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