Exploring the Social Media Habitat (For NWF Affiliates)

1,366 views

Published on

A presentation for NWF's affiliates on how to use social media to promote wildlife conservation and meet new and exciting people!

Published in: Education, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,366
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Exploring the Social Media Habitat (For NWF Affiliates)

  1. 1. Exploring the Social Media Habitat A presentation for NWF’s fantastic Affiliates By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation
  2. 2. Why Did We Originally Try Out Social Media? • Messages to share • Looking to connect with people where they are • Wanted to have a presence
  3. 3. Mixx Be Present Twitter Facebook Change.org MySpace
  4. 4. Exploring a Social Network:
  5. 5. The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
  6. 6. Personal or Organizational?
  7. 7. Groups vs. Pages
  8. 8. Most Important: Be Yourself Promote your organization when you want to, but as a real person sharing an interesting link or story.
  9. 9. Cross-Post on Our Sites
  10. 10. More With • Create Events • Communicate with Colleagues • Join Like-minded Groups • Cross-promote Opportunities Freedigitalphotos.net Grow Your Presence!
  11. 11. Get to know a Microblogging Site:
  12. 12. What Does @NWF Tweet? • New Blog Entries • Random Facts • Breaking News • Program Info • Timely Events • Retweet • Reply to People
  13. 13. Communicating With People @username
  14. 14. Direct Messaging (DM) People on Twitter
  15. 15. Retweet (RT @username) What You Like
  16. 16. Hashtags or #yourterm
  17. 17. NWF Programs on Twitter WildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction
  18. 18. NWF Staff on Twitter Danielle Brigida @starfocus and @nwf Kristin Johnson @ksuzj and @nwf Anne Keisman @keisman and @greenhour Robin Broitman @rgbroitman David Mizejewski @Dmizejewski Jessica Jones @wildlife_watch Jan Nelsen @climateclass Libby Schleichert @EpSchleichert Jennifer Janssen @Juniperforest Ashleigh Poff @ashpoff Jen Fournelle @JenFour Dominique Burgunder-Johnson @dejae Christine Dorsey @christinenwf Jaime Matyas @ecosoccermom Rachel Faulkner @KisatchiePine Christy Leckburg @sunriseave Julia Marden @wildlifeaction Xarissa Holdaway @campusecology
  19. 19. Get to Know a Multimedia Sharing Site:
  20. 20. Engaging People With Users (Amateur and Pro) Can Upload Photos to their account and add them to groups. Discussion Boards Connection to NWF
  21. 21. Social Media = Listening Mike Bailey-Gates, Flickr
  22. 22. How to Listen: Search News Search Blogs Search Social Sites
  23. 23. is Your Friend • Google Analytics • Google Alerts • Google Reader Step 1: Listen
  24. 24. Analytics Pay Attention to Traffic Sources
  25. 25. Alerts Set up an alert for your topic Step 1: Listen
  26. 26. Reader Set up an RSS Reader
  27. 27. National Wildlife™ RSS Feed
  28. 28. Social Media Tracking Google Alerts RSS Readers -Bloglines Blog Searches -Google Reader Detail Searches -Technorati -Feedreader -Summize.com -Ice Rocket -Wordpress -Boardreader -Del.icio.us
  29. 29. Learn From Everything
  30. 30. Prairie Rivers Network
  31. 31. North Carolina Wildlife Federation
  32. 32. Groups and Chapters
  33. 33. Planning and Conservation League
  34. 34. Be Strategic With Your Time 9:00 – 9:15 for Outreach 10:00-10:30 for Twitter 11:00 – 11:45 for Facebook
  35. 35. Give People a Chance to Find You • Wikipedia Page • Linkedin Page • Flickr Group • Stumbleupon
  36. 36. What We Found… • Connection to audiences old and new • Listening tool • Instant focus group • Marketing tool • Sharing resources • Partnerships • Improves communication • Instantly mobilize your audience
  37. 37. Questions? Danielle Brigida 703-438-6534 brigidad@nwf.org http://www.twitter.com/starfocus

×