Delivering Great Content Via Social Media
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A communications strategy outline for K-State Research and Extension staff to help them determine appropriate ways to deliver content through social media
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Delivering Great Content Via Social Media
- 1. Delivering Great Content Via Social Media Elaine Edwards News Media and Marketing Leader elainee@ksu.edu
- 2. Your goals… • Information to clients when they need it • Information to clients where they are • Repurpose content: create once, share many times • Share good, research-based, trusted information in a variety of forms • Listen, ask questions, be a part of the online conversation
- 3. One way, start with a blog…
- 6. It got really cold, in April…
- 7. Special edition of the newsletter
- 9. Article was shared online
- 10. Localized in the media
- 11. Localized and posted to blog
- 13. Blog post: April 12
- 14. Twitter – April 12
- 15. Facebook – April 12
- 16. On the radio – April 12
- 17. On Ag Manager – sharing info from Reuters…a trusted source
- 18. …with photos
- 20. Extension agents can: • Tweet the KSRE article • Share the media article • Localize the information from the news release and share via Facebook, Twitter, or press release
- 21. • Share brochure on your Facebook page • Tweet it • Post it on partners’ pages • Tag partners • Tag sponsors, thank them for it! • Tweet from event • Post photos from event • Write a news release, newsletter follow-up article • Share the news story through Social Media
- 22. Post relevant info from trusted sources
- 26. Find colleagues
- 27. slideshare
- 28. NDSU slideshare
- 29. www.ksre.ksu.edu • YouTube: KSREVideos • Twitter: @KStateResExt • Facebook: facebook.com/KStateRE • Publications and Factsheets: www.ksre.ksu.edu/bookstore/ • News: www.ksre.ksu.edu/news/
- 30. Want to blog? • K-State Research and Extension supports Wordpress blogs • Experiment in the “Sandbox” • Official branding • Contact Joe Lear or Gamage Dissanayake to start: learj@ksu.edu or gamage@ksu.edu
- 31. Other great options • Pinterest: share images to drive people to your web content • Slideshare: share your powerpoints, pdfs • Linked in: create groups for sharing content, can be private • Flickr: share photos
- 32. Questions? • Elaine Edwards, elainee@ksu.edu • 785-532-5851
Editor's Notes
- Online in their social networksIn their professional development networksPresent in their media preferencesWhere they may be physically: the bank, the co-op, the hospital, the grocery storeVideo (YouTube, TV)Audio (Podcast, live radio)Written Word (Newsletters, Newspapers, Fact Sheets)