The document discusses the rise of social media and how it has changed how news and information is shared. It notes that news now spreads in real time through sites like Twitter and photos from events like earthquakes are shared on Flickr within minutes. It also highlights how many Americans use major social media sites like Facebook and how small businesses can benefit from having a strong social media presence to increase their online visibility and drive customers.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Social Media Training for Businesses - Noisy Little Monkey BRAVE SeminarSallyanne Howell
Don't just jump into social media - a successful social media strategy takes preparation, time and dedication.
Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Enriching the content (infographics, photos, recipes, blog articles, emails, video, podcasts and more) on your website, in social media, and elsewhere to grow interaction and site traffic.
After meeting with client (Cat Town) to determine brand key words, target audience, & key influencers, we were able to develop a social media marketing plan for the client and present it to them via a powerpoint packaged product as well as a more detailed strategy booklet.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Social Media Training for Businesses - Noisy Little Monkey BRAVE SeminarSallyanne Howell
Don't just jump into social media - a successful social media strategy takes preparation, time and dedication.
Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Enriching the content (infographics, photos, recipes, blog articles, emails, video, podcasts and more) on your website, in social media, and elsewhere to grow interaction and site traffic.
After meeting with client (Cat Town) to determine brand key words, target audience, & key influencers, we were able to develop a social media marketing plan for the client and present it to them via a powerpoint packaged product as well as a more detailed strategy booklet.
Harness the power of Location Based Marketing and Geosocialand mobile appsDebra Askanase
What does it mean if people “check into” your business online? It means they love you! Location-Based Marketing (LBM) with Geosocial apps is the term for marketing your business using mobile location apps such as Foursquare, SVNGR, Yelp, and Foodspotting. In this workshop, we’ll review the major geosocial mobile applications, smartphone purchase decisions, usage and trends, and and how businesses are harnessing the power of users that love you enough to share it to their social networks.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Social Media for Ministry, Chester Diocese, July 2016Bex Lewis
Material prepared for day-long workshop with Chester Diocese by Dr Bex Lewis of Digital Fingerprint, see http://www.chester.anglican.org/event.asp?Page=1287
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Social Media in the arena of sports is a natural. Given the passion and advocacy of the fans across all sports, social platforms and applications allows people to get closer than ever before their heros. This paper presents ideas, best practices and thoughts on how athletes can leverage social media.
Nedra Kline Weinreich
Weinreich Communications
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
August 9, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Merging Geo Social Data & web analytics at the Metropolitan Museum of ARTMarshall Sponder
Using public data and platforms such as Geofeedia (to mine the public Instagram and Twitter postings at the Metropolitan Museum of Art), together with StatSocial (a tool for Twitter Follower Analysis) I was able to come up with a very unique approach to Analytics and Storytelling for the MET.
As I'm a sustaining member of the Metropolitan Museum of Art, I really love the museum, its my favorite place, and also a place of RESEARCH.
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
Harness the power of Location Based Marketing and Geosocialand mobile appsDebra Askanase
What does it mean if people “check into” your business online? It means they love you! Location-Based Marketing (LBM) with Geosocial apps is the term for marketing your business using mobile location apps such as Foursquare, SVNGR, Yelp, and Foodspotting. In this workshop, we’ll review the major geosocial mobile applications, smartphone purchase decisions, usage and trends, and and how businesses are harnessing the power of users that love you enough to share it to their social networks.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Social Media for Ministry, Chester Diocese, July 2016Bex Lewis
Material prepared for day-long workshop with Chester Diocese by Dr Bex Lewis of Digital Fingerprint, see http://www.chester.anglican.org/event.asp?Page=1287
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Social Media in the arena of sports is a natural. Given the passion and advocacy of the fans across all sports, social platforms and applications allows people to get closer than ever before their heros. This paper presents ideas, best practices and thoughts on how athletes can leverage social media.
Nedra Kline Weinreich
Weinreich Communications
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
August 9, 2011
http://www.social-marketing.com
weinreich@social-marketing.com
@Nedra
Merging Geo Social Data & web analytics at the Metropolitan Museum of ARTMarshall Sponder
Using public data and platforms such as Geofeedia (to mine the public Instagram and Twitter postings at the Metropolitan Museum of Art), together with StatSocial (a tool for Twitter Follower Analysis) I was able to come up with a very unique approach to Analytics and Storytelling for the MET.
As I'm a sustaining member of the Metropolitan Museum of Art, I really love the museum, its my favorite place, and also a place of RESEARCH.
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
Le Rôle des Universités / The Role of Universities
Mr. Adrian HEALY, SmartSpec project, Cardiff University
Séminaire sur la Stratégie de Spécialisation Intelligente / S3 organisé par l'ANPR avec le support de l'UE les 17 et 18 mai 2016 à Hammamet.
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
How to Use Social Media to Build Your Organization or Certification NetworkRich Brooks
This was a presentation I put on for CNG: The Certification Network Group. Although the lens is through the eyes of a certification network, there's good content in there anyone interested in created ROI from their social media activity.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
A presentation and talk at the engagelocal conference (engagelocal.org): ournalists work more intimately with their communities to educate and empower residents? Two Oakland-based journalists will share insights from their local experiments, Hack the Hood and Eyes on Oakland, that blur the lines between journalism, art, education and community organizing. They'll offer out-of-the-box tips on how to jumpstart inclusive, on-the-ground initiatives that invite community members to learn, create and share. Susan Mernit | Hack the Hood; Cole Goins, Reveal and CIR
“Hack the Hood: Building Character through Building Competency”
Learn how Hack the Hood uses project-based learning as a strategy to create new behaviors that transform youth, as well as the perceptions of youth by local neighborhoods. Through a curriculum focused on building youth leadership skills, an entrepreneurial mindset, and cultural competency, youth move from being passive consumers of digital tech to being knowledgeable workers and tech producers as they become valued resources to local small businesses. Come hear about character development and SEL in action from the youth themselves and their adult leaders. Workshop will be led by Jackie Shonerd, Susan Mernit, and Damon Packwood.
Social media nonprofit bootcamp preso oct 2 2014Hack the Hood
Keynote: Digital Inclusion & Building a Pipeline to Change the Face of Tech in the Bay
Susan Mernit, Founder & Executive Director, Hack the Hood
Twitter Handle: @SusanMernit
http://socialmedia4nonprofits.org/bootcamp/
As we all know, the tech sector is exploding in the Bay area–but not everyone feels–or is–included–in the growth. How are local grassroots organizations and tech companies addressing these issues, together and seperately? What foundations and local non-profits are staking out career education and inclusion as critical components of their programs?
Join Susan Mernit and the Hack the Hood team, winners of the 2014 Google Bay Area impact Challenge, for a review of Bay area groups addressing these issues–and find out how you can be involved.
Play video:
http://youtu.be/Cjz7TNJqlxw
7 31 open data, open gov and community foundationsHack the Hood
Presentation for KDMC USC Annenberg workshop in Portland OR, July 30, 2014; "Community Engagement for Local Funders" on gov 2.0, open data, open gov and getting involved in your city or region.
Open Government and local community foundations: Getting involvedHack the Hood
What is Open Government and what opportunities does it offer for you as a community foundation? Attend this webinar and learn more about how partnerships between technologists and city, county, state and federal governments can result in greater transparency and accountability, more access to data for citizens, and even cost-savings—and what role local organizations like yours are playing.
http://www.knightdigitalmediacenter.org/learning-module/open-gov-and-what-it-means-community-foundations
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
March 13 sxsw news entrepreneurs vs trad journalistsHack the Hood
Back in 2002-2005, we talked bloggers vs journalists and said we got past it, but today, some of the tensions are still there. How can we move forward? Some ideas for partnering.
Discussion starter from a Knight MLS 2012 discussion of sustainability issues. See http://www.knightfoundation.org/press-room/other/breakout-session-7-experiments-sustainability-whos/
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
4. News happens in real time
Flickr: February 27, Saturday am: Chilean
earthquake 8.8, 4:34 am
5. Via search & reputation, news is both grass-
roots & filtered—almost instantaneously
6. Implications to think about
• Peers are our experts
• Social media is our ecosystem
• Mobile means access everywhere
EVERYONE USES SOCIAL MEDIA
It’s the drumbeat. And powerful for clients.
7. Welcome to the social media ecosystem
200 Million Americans are on Facebook
Roughly 44 million people use Twitter
There are over 4 Billion photos on photo-sharing
community Flickr
You are now connected to everyone on the
planet via search & Facebook
8. This means: The game Has changed
• Even
beyond
Google,
everyone
is
inter-‐
connected
• We’ve
gone
beyond
centralized
authori:es
that
creden:al
us—newspapers,
universi:es,
affiliate
groups
• To
crowd-‐sourcing,
networks,
and
the
wisdom
of
crowds
-‐-‐Are
you
a
part
of
the
stream?
9. How do you show up on the Net?
Who are you connected to? What do
you stand for?
You
cannot
hide
in
a
world
of
referral,
recommenda:on
and
reputa:on
And
you
have
to
connect
10. Social media has an amplifying power.
Do you know how to use it?
12. Social media & OL
Facebook: 4,300 friends; 950 active posters
(Facebook Insite)
Twitter: 2,500 + followers, 5-10 retweets daily
Flickr: Active flickr site & tags
Scribd: Over 5,000 downloads
YouTube, Vimeo, etc: Active video channels
Who posts? Team of 5 rotate responsibilities
13. What does this get us?
Facebook & Twitter as top referrers
Powerful community connections: Facebook the AOL
of today; people hang out
Ability to engage, discuss, interact
Genuine connections with wide, diverse community
Ability to serve and empower
14. Uses for social media for small business
people
Make your brand
more discoverable
Create and manage
your own online
presence on the web,
Facebook, Yelp, Linked
In and other sites
Market your brand to
customers to increase
awareness & sales
14
15. What is your social media—and online
15
—presence?
• Do you know how your
clients show up on the web?
Are you discoverable
through search? If someone
hears of you—can they
find you?
• Let’s look at three East Bay
retail businesses and see
how they show up.
16. Scream Sorbet
HFp://screamsorbet.com,
Sells
at
Farmer’s
Markets
&
will
have
retail
store
Temescal.
Makes
fresh
sorbet
&
gelato.
16
17. Scream Sorbet
• Google links: 4,700 • Blogger links- 274 see
• Social media tools: http://bit.ly/8YPTZS
• Facebook (528 friends):
http://on.fb.me/bYJ48i
• Twitter (456 friends):
http://twitter.com/
screamsorbet
• Blogger links- 274-- see
• Yelp (80 reviews): http://bit.ly/8YPTZS
http://www.yelp.com/biz/
scream-sorbet-emeryville
• TOTAL Social media
connections=1,064
17
25. Observations
25
• The smallest and most independent ice cream business
—Scream Sorbet-- has the largest social media reach
and links on Google and the most mentions by
bloggers.
• They use Twitter and Facebook to promote their weekly
flavors and have very active and engaged followers
who LOVE their product and like to talk about it.
• Customers are sales people and brand advocates.
• There is a personal feel because people are
encouraged to fixate on specific flavors.
26. Lessons to learn
26
• The cost of customer acquisition is LOWER with
social media than with direct mail or most
advertising
• The online activity supports the OFFLINE activities
• Feeling of fun and passion fits love of great sorbet/
gelato/ice cream
• Social media drives interest in the product, which
results in leads and sales
27. How did these owners do it?
27
• Applied resources and time to managing online
marketing: Facebook, Twitter, blogging, Yelp
• Monitored results and checked impact on both web site
traffic and real-world customers (How did you hear
about us? “On Twitter.)
• Had clear messaging around specific actions and
opportunities (Come in today for chocolate caramel ice
cream; Take part in our ice-cream giveaway at our
store.)
• Made a plan, set goals and tried it.
•
28. We MEASURE like crazy!
Google analytics
Google search (reach, impact)
Facebook insites
Tweetreach
On-going analysis & course corrections
29. Action steps you can take now
29
• Check out what people are saying about you on
Google, Yelp, Facebook, and Twitter.
• google.com
• search.twitter.com
• http://www.facebook.com/srch.php
• Yelp http://www.yelp.com (search box) or name of
your business in quotes + Yelp (Example: "Scream
Sorbet" + Yelp, http://bit.ly/c8x64c
• Set up a Google alert for you, your business and your
competitors (see google.com/alerts). Have it come to
you as a daily email or RSS feed.
30. Useful resources
30
• Facebook Business Account FAQ:
http://www.facebook.com/help/?page=721
• Twitter account creation:
http://twitter.com/account/create
• Great article on social media and small business:
http://techcrunch.com/2010/07/17/how-social-
media-drives-new-business-six-case-studies/
•
• Don’t forget about follow-up classes from Oakland
Local Academy—and the social media support our
consulting group can provide you with along with
advertising services.
31. Oakland Local loves to share community
strategies
Keep in touch
Twitter:
@Susanmernit, @oaklandlocal
Email: susan@oaklandlocal.com
Site: oaklandlocal.com
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