Using twitter, facebook, and linked in to grow your businessViệt Long Plaza
Social networking provides new opportunities for marketing. It allows human connections over technology, with people trusting other people over advertisements. The strategies discussed include understanding your clients and goals, changing your thinking to focus on relationships over tactics, and using blogs, forums, LinkedIn and Facebook to engage your network and build trust.
Social media as communication tool draftMamoun Matar
The document provides guidance on using social media for organizations. It discusses how social media allows for conversations and storytelling online. It then outlines the following steps:
1) Do networking and learn about social media and why it's important.
2) Examine current communication methods and make a plan for good social media use. Consider the best ways to communicate.
3) See how other organizations benefit from social media and try out social media websites. The goal is to have fun while learning.
Facebook defines engagement as interactions people have with a brand's content, such as likes, comments, shares, and clicks. Engagement occurs most often in the News Feed. Several factors influence how often a user sees a brand's content in their News Feed, including their previous interactions with the brand and the quality of the brand's content. The document provides tips for increasing engagement, such as posting original and community-generated content regularly, asking questions to spur conversations, and understanding when and how users access Facebook to post at optimal times. It also recommends analyzing engagement metrics with Facebook Insights and promoting high-performing posts to broader audiences.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
The document provides tips on using Facebook pages effectively. It discusses setting up a Facebook page for a business or community and naming it concisely. It emphasizes adding engaging content like photos and videos, and encouraging interaction through questions and comments. The document also stresses connecting to others on Facebook to build fans organically at first before promoting the page more widely.
This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
Using twitter, facebook, and linked in to grow your businessViệt Long Plaza
Social networking provides new opportunities for marketing. It allows human connections over technology, with people trusting other people over advertisements. The strategies discussed include understanding your clients and goals, changing your thinking to focus on relationships over tactics, and using blogs, forums, LinkedIn and Facebook to engage your network and build trust.
Social media as communication tool draftMamoun Matar
The document provides guidance on using social media for organizations. It discusses how social media allows for conversations and storytelling online. It then outlines the following steps:
1) Do networking and learn about social media and why it's important.
2) Examine current communication methods and make a plan for good social media use. Consider the best ways to communicate.
3) See how other organizations benefit from social media and try out social media websites. The goal is to have fun while learning.
Facebook defines engagement as interactions people have with a brand's content, such as likes, comments, shares, and clicks. Engagement occurs most often in the News Feed. Several factors influence how often a user sees a brand's content in their News Feed, including their previous interactions with the brand and the quality of the brand's content. The document provides tips for increasing engagement, such as posting original and community-generated content regularly, asking questions to spur conversations, and understanding when and how users access Facebook to post at optimal times. It also recommends analyzing engagement metrics with Facebook Insights and promoting high-performing posts to broader audiences.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
The document provides tips on using Facebook pages effectively. It discusses setting up a Facebook page for a business or community and naming it concisely. It emphasizes adding engaging content like photos and videos, and encouraging interaction through questions and comments. The document also stresses connecting to others on Facebook to build fans organically at first before promoting the page more widely.
This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
This document provides information about using Facebook for business purposes. It begins with statistics about Facebook usage to demonstrate its large user base. It then provides examples of how businesses like CIMB bank use Facebook for customer service, recruitment, and advertising. The rest of the document outlines the benefits of using Facebook for business, including its built-in audience, low costs, viral sharing features, and engagement capabilities. It also notes some cons, such as Facebook's control over features and data ownership. Finally, it provides tips for setting up and managing an effective Facebook business page.
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Rob Tomlinson from eTapestry discussed strategies for nonprofit fundraising success using web and social media tools. He covered integrating an online approach, using social media like Facebook and video for fundraising, effective email fundraising, and team fundraising. Key points included making websites engaging, using social networks to attract traffic and donors, telling compelling stories through video, designing effective email campaigns, and capturing all donor data from team fundraising efforts.
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
Social Media Strategy Presentation TemplateHJ Higgins
This document outlines a social media strategy for a nonprofit organization. It discusses the case for using social media, current practices of nonprofits and partners/sponsors, and how nonprofits are currently using social media platforms like Facebook, LinkedIn, Twitter and YouTube. It then provides details on goals, current activities, supporting initiatives, sample social media updates, integration, growing connections, establishing a blog, measuring performance, next steps and evaluating new tools. The overall purpose is to engage key audiences and increase visibility through an integrated social media presence.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
#eduweb preso- how to use social media to increase engagement Marcel Media
This document is a presentation about boosting student interaction with social media given by Kelly Cutler, CEO of Marcel Media. The presentation covers introducing Marcel Media as a full-service online marketing firm specializing in social media and search engine marketing. It then discusses key education 2.0 tools like Twitter, Facebook, YouTube and blogs and how schools can use them to attract students, create engagement and measure results. Specific social media strategies and successes of schools like Tufts, Johns Hopkins and Yale are also highlighted.
This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
Facebook has become ubiquitous with over 900 million active users. It provides a platform for businesses like CIMB bank to connect with customers through their Facebook page. CIMB uses its page to engage customers through one-to-one support, promotions, news updates and marketing campaigns. Creating an effective Facebook presence requires regular posting of useful content, responding to customer queries, cross-promoting with partners and running targeted promotions exclusively on Facebook. Businesses must also be aware of Facebook's rules around cover images and posts.
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
If you build it, will they come? Leveraging Social Media to Engage Students a...ccsrecruit
“If you build it they will come”. We all wish this were true with social media. You can have a Facebook, Twitter, and Blog, but if you do not use these tools deliberately and strategically to engage your audience, they won’t respond. This session presents a framework and tactics for using social media strategically to promote student and employer participation in on-campus recruiting. Also, learn how to assess your efforts and plan for the future.
On-line marketing strategies consists of content like websites and blogs, search engine optimization (SEO), and social media. Businesses should use Facebook because it has over 800 million users who spend 55 minutes daily on average. Facebook benefits businesses through customer retention, lead generation, engagement, word-of-mouth marketing, increased website traffic, and SEO. Ensuring the correct Facebook page setup and optimal use through regular posting, engagement, and insights analysis helps businesses maximize their presence on the platform.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
This document provides an overview of Facebook marketing. It notes that Facebook has over 221 million global users and discusses the opportunity in Facebook marketing through connection, content, and distribution. It outlines Facebook marketing tools like pages, photos/video, events, and applications. It also discusses measuring Facebook marketing success through statistics and analytics. The key aspects of an effective Facebook marketing strategy are to know your goals and target audience, choose the right tools, measure campaigns, and take additional action based on what is learned.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
This document provides information about using Facebook for business purposes. It begins with statistics about Facebook usage to demonstrate its large user base. It then provides examples of how businesses like CIMB bank use Facebook for customer service, recruitment, and advertising. The rest of the document outlines the benefits of using Facebook for business, including its built-in audience, low costs, viral sharing features, and engagement capabilities. It also notes some cons, such as Facebook's control over features and data ownership. Finally, it provides tips for setting up and managing an effective Facebook business page.
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Rob Tomlinson from eTapestry discussed strategies for nonprofit fundraising success using web and social media tools. He covered integrating an online approach, using social media like Facebook and video for fundraising, effective email fundraising, and team fundraising. Key points included making websites engaging, using social networks to attract traffic and donors, telling compelling stories through video, designing effective email campaigns, and capturing all donor data from team fundraising efforts.
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
Social Media Strategy Presentation TemplateHJ Higgins
This document outlines a social media strategy for a nonprofit organization. It discusses the case for using social media, current practices of nonprofits and partners/sponsors, and how nonprofits are currently using social media platforms like Facebook, LinkedIn, Twitter and YouTube. It then provides details on goals, current activities, supporting initiatives, sample social media updates, integration, growing connections, establishing a blog, measuring performance, next steps and evaluating new tools. The overall purpose is to engage key audiences and increase visibility through an integrated social media presence.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
#eduweb preso- how to use social media to increase engagement Marcel Media
This document is a presentation about boosting student interaction with social media given by Kelly Cutler, CEO of Marcel Media. The presentation covers introducing Marcel Media as a full-service online marketing firm specializing in social media and search engine marketing. It then discusses key education 2.0 tools like Twitter, Facebook, YouTube and blogs and how schools can use them to attract students, create engagement and measure results. Specific social media strategies and successes of schools like Tufts, Johns Hopkins and Yale are also highlighted.
This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
Facebook has become ubiquitous with over 900 million active users. It provides a platform for businesses like CIMB bank to connect with customers through their Facebook page. CIMB uses its page to engage customers through one-to-one support, promotions, news updates and marketing campaigns. Creating an effective Facebook presence requires regular posting of useful content, responding to customer queries, cross-promoting with partners and running targeted promotions exclusively on Facebook. Businesses must also be aware of Facebook's rules around cover images and posts.
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
If you build it, will they come? Leveraging Social Media to Engage Students a...ccsrecruit
“If you build it they will come”. We all wish this were true with social media. You can have a Facebook, Twitter, and Blog, but if you do not use these tools deliberately and strategically to engage your audience, they won’t respond. This session presents a framework and tactics for using social media strategically to promote student and employer participation in on-campus recruiting. Also, learn how to assess your efforts and plan for the future.
On-line marketing strategies consists of content like websites and blogs, search engine optimization (SEO), and social media. Businesses should use Facebook because it has over 800 million users who spend 55 minutes daily on average. Facebook benefits businesses through customer retention, lead generation, engagement, word-of-mouth marketing, increased website traffic, and SEO. Ensuring the correct Facebook page setup and optimal use through regular posting, engagement, and insights analysis helps businesses maximize their presence on the platform.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
This document provides an overview of Facebook marketing. It notes that Facebook has over 221 million global users and discusses the opportunity in Facebook marketing through connection, content, and distribution. It outlines Facebook marketing tools like pages, photos/video, events, and applications. It also discusses measuring Facebook marketing success through statistics and analytics. The key aspects of an effective Facebook marketing strategy are to know your goals and target audience, choose the right tools, measure campaigns, and take additional action based on what is learned.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
FSC Interactive is an online and interactive marketing agency located in New Orleans, LA that specializes in social media strategy, paid search campaigns, and SEO. It was founded by McKenzie Coco and has a Director of Social Media, Andy Kutcher, and an Account Executive, Susan Whelan. The agency focuses on helping clients utilize social media platforms like Facebook, Twitter, LinkedIn, and blogs for marketing purposes.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
This document provides an overview of social media best practices and trends based on presentations and case studies. It discusses how companies can effectively engage audiences through social networking, blogs, videos and more. Key points include listening to customers, being transparent and conversational, focusing on quality content and building networks organically over time. Recent trends mentioned include the rise of mobile social media and users sharing content in new ways beyond just email.
The document provides strategies for using Facebook effectively for business. It discusses determining if a Facebook presence will benefit a business, developing content strategies, and building a following on Facebook through promoting the page on a company's website, blog, emails and Twitter account. The key steps outlined are to develop a brand and content strategy, build a following, and continuously experiment, measure and track engagement on the Facebook page.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
This document provides tips for building a social media strategy beyond just Facebook for 2018. It summarizes various platforms like Instagram, LinkedIn, YouTube, podcasting and email and how to create effective content and campaigns on each. Specific tips covered include using Instagram stories and hashtags, creating native content for different platforms, using influencer marketing, building a LinkedIn presence, optimizing videos for YouTube, planning a podcast, developing skills for voice assistants, and writing effective emails. The document aims to help diversify strategies beyond overreliance on Facebook alone.
Future's Katherine Raderecht at news:rewiredJohn Thompson
The document discusses how Future, an international media company, builds online communities before launching new publications and products. It recommends starting with social media to engage enthusiasts in the topic, then using blogs, influencers, and targeted ads to grow the community. By launching the brand and building an audience first through an engaged online community, the product is better informed and has instant readers upon release.
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
The document discusses the growing use and importance of social media marketing, particularly Facebook and Twitter, in Japan and globally. It notes that Facebook usage grew 78% in Japan in the past year and may be the "Year of Facebook" in Japan in 2012. Twitter also overtook Japan's largest social network, Mixi, in users in 2011. The document provides examples of how brands can create content and run promotions on Facebook to engage customers and generate sales.
The document discusses using Facebook for business and marketing purposes. It provides information on building a Facebook page, promoting a page, and using social ads. Key topics include how to define goals for a Facebook page, the differences between official pages, community pages, and groups, how to create and manage a page, and tools for monitoring page performance.
Jim Sulecki discusses how social media and content marketing can help brands engage customers. He recommends focusing on 1-2 major platforms, creating valuable content through blogging, maintaining an editorial calendar to regularly post new content, designating staff to manage social media efforts, integrating social media into other marketing, and starting to engage on social media to begin seeing benefits. The key is having an ongoing conversation with customers through helpful, informative content.
Small business best practices presentation - how to effectively market your ...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through high-quality, engaging content and calls to action. Content should be optimized for search engine visibility and promoted across social networks to pull in visitors. Landing pages and forms can then convert visitors into leads for the business.
Diana Plazas discusses DoubleTree's use of social media across their 325+ hotels globally. She outlines their initiatives like the Cookie CAREavan tour and Little Things Project that engaged millions of users. DoubleTree trains employees on social media and incentivizes teams for high engagement. They rely on their culture of care and live their values authentically online. Managing social media at this scale is challenging but being present, listening, responding to users personally and humanizing the brand are keys to success.
This lecture discusses future trends related to technology and society. It explores emerging concepts like augmented reality, location-based mobile marketing, and the growth of social media. Examples are provided of how technologies could influence daily activities and health in the future. The lecture also discusses trends in mobile internet usage, online advertising, commerce, and cloud computing. Listeners are then prompted to share predictions for the future of social media.
Lecture 30 2012- Podcasting and Interview TechniquesJessica Laccetti
The document discusses techniques for podcasting and interviews, including preparing sound bites, mirroring the interviewer, and practicing responses. It explains what a podcast is and how they are different than other formats in that they can be automatically downloaded through RSS feeds. Finally, it provides instructions on how to create a podcast using tools like Audioboo, including recording, adding metadata, and sharing on social networks.
This document provides information about proper email etiquette and structure. It discusses:
- The anatomy of an email, including the To, Cc, Bcc, From and Subject fields. It emphasizes keeping the subject line concise and informative.
- Email etiquette for formal and informal communication, including greetings, signatures, formatting replies and removing unnecessary past messages.
- Examples of unclear and clear subject lines.
- Gender neutral language and avoiding sexist vocabulary.
- Examples of poor and proper student emails to professors.
- Acronyms commonly used in email communication.
- An assignment for students to draft an email to a professor requesting to become their project supervisor.
LinkedIn is a professional networking platform with over 120 million members. It allows users to establish an online professional profile, connect with colleagues and contacts, find jobs and business opportunities, and stay informed of industry trends and news. The lecture discusses how scientists can leverage LinkedIn by setting up a comprehensive profile highlighting their credentials and research interests, connecting with others in their field, joining relevant professional groups, and exploring the site to find potential jobs, conferences to attend, and people to network with to advance their career. Users are advised to optimize their profile with relevant keywords and regularly engage with their connections and groups on LinkedIn.
This document provides an overview of wikis and Wikipedia. It discusses how wikis allow collaborative editing of web pages through simplified markup languages. Key points include:
- Wikis are websites that allow users to easily create and edit pages through a web browser.
- Wikipedia was formally launched in 2001 and allows anyone to contribute or modify content.
- Wikis promote open editing but also provide version histories and oversight to catch mistakes or vandalism.
This document provides instructions for using the citation management tool RefWorks. It discusses:
1. Registering for a RefWorks account through the university library website and downloading the Write-N-Cite plugin.
2. Several ways to import references into RefWorks, including directly from databases, from saved text files, from the library catalog, and manually.
3. Creating bibliographies in different citation styles like APA and MLA by selecting references and choosing an output style.
Lecture 22 Canadian Copyright Law and Remix CultureJessica Laccetti
This lecture discusses fair dealing and remix culture under Canadian copyright law. It provides an overview of fair dealing and outlines some key aspects of copyright law, including what can and cannot be copyrighted. It then discusses the concept of remixing and provides examples of how remixing builds on previous works to create something new. The lecture concludes with an activity where students create an original collage remixing various copyrighted and public domain images and text to comment on a pop culture figure.
Ales204 - Lecture 20 Part 2 - Creative Commons and Copyright - 2012Jessica Laccetti
This document discusses Creative Commons (CC) licenses and their benefits for sharing and collaborating on creative works like photos, text, music, and movies. It explains that CC licenses allow legal use of others' works and enable creators to manage how their own works are used, distributed, and consumed. Some key benefits highlighted are facilitating collaboration, increasing reach and reputation, improving quality through peer review, and providing legal clarity. The document encourages readers to try uploading a photo to Flickr and choosing a CC license to legally share it.
Ales204 Lecture 20 Part 1- Creative Commons and Copyright - 2012Jessica Laccetti
This document discusses copyright and Creative Commons licenses. It provides background on how copyright law is outdated for the digital age. Creative Commons was created to make it easier for creators to choose how they want their work shared while still protecting their copyright. Flickr uses Creative Commons licenses to allow images to be shared and used in different ways depending on the license chosen by the creator.
Lecture 18: Reading and Writing for an Academic PurposeJessica Laccetti
This document provides an outline for a lecture about how to write academic papers and read scientific articles effectively. It discusses the steps for writing a science article assignment, common mistakes to avoid in writing, and Harvard research on how students typically do not read assignments effectively. It then outlines a step-by-step process for actively reading a scientific article, including looking at the title, abstract, introduction and conclusion, and skimming strategically. The lecture emphasizes tailoring one's reading based on the purpose and focusing on key information.
This lecture discusses the concept of folksonomy, which refers to user-generated tagging of information and objects for personal retrieval and organization in a social environment. Key points include: folksonomy allows for personal categorization of information with less cognitive load than formal taxonomies; as tagging becomes more social, tags can spark discussions; good tag clouds are accessible and avoid overly similar tags. The lecture concludes with an activity analyzing a job posting through a Wordle tag cloud.
This document provides an outline for an academic CV lecture. It discusses the differences between a CV and resume and the key headings and structures for an effective academic CV. These include sections for publications, research experience, teaching experience, skills, and references. The document provides examples of targeted, persuasive CVs and emphasizes tailoring the CV to specific employers by researching the company and job requirements. Students are encouraged to use action words and relate skills to the job in their work experience section.
The document discusses the process of peer review for academic journals. It explains that peer review involves experts in a field evaluating research before publication to assess its quality, validity, and appropriateness for the journal. The review is meant to improve the research through suggestions and may require revisions or reject the work outright. Peer review helps ensure high standards and continual improvement within academic fields.
Lecture 13: Effective Presentations - Guest Lecture by Marie-ClaudeJessica Laccetti
The document provides guidance on giving effective presentations. It discusses preparing in advance by practicing, using PowerPoint effectively, and having fun. Tips are provided for structuring presentations including using titles fonts over 36, text fonts over 24, point form, contrasting backgrounds, and high quality photos. Scientific presentations should include an outline with background information, objectives, methodology, results, discussion, and conclusion. The hook at the beginning can use a photo, joke, or question to connect with the audience.
Lecture 11: Public Speaking - Guest Lecture by marie-claudeJessica Laccetti
The document provides an overview of a lecture on public speaking. It discusses common myths about public speaking, including that fear is all in your head, there is no right way to give a speech, and that talent is innate rather than developed. It also covers how to structure a speech through organization, content, clarity, conveying a message, time management, and gestures. Tips are given for practicing effectively and feeling comfortable when presenting, including knowing your audience and material.
The document provides an overview of a lecture on public speaking that discusses icebreakers, different types of speeches and their formats, and how to organize a speech. It outlines the typical three-part structure of introductions, body, and conclusions and provides examples and tips for each section, such as using transitions to connect points in the body. The lecture emphasizes practicing speeches and knowing your topic and audience.
Ales204 Lecture 9 :: Public Speaking & Pecha KuchaJessica Laccetti
This document provides an overview of a lecture about public speaking and Pecha Kucha presentations. It discusses the dangers of overly long PowerPoint presentations with too many words ("Death by PowerPoint") and introduces Pecha Kucha as an alternative format that limits presentations to 20 slides shown for 20 seconds each. It outlines a lab assignment where students will design their own Pecha Kucha presentations on their fields of study. Examples of Pecha Kucha topics are given and students are asked to watch examples and provide critical reflective tweets on what worked, didn't work, and what they learned.
This document outlines the agenda for a lecture on meaningful content on Twitter and Facebook. It includes reviewing student homework assignments summarizing talks by Evan Williams and an article on how Twitter will change the way we live. It also discusses findings from an experiment on human ecology and Twitter, where researchers competed to gain the most Twitter replies. For homework, students are asked to review citizen science projects on the Scientific American website and comment on which one they would participate in.
This document outlines the topics that will be covered in a lecture on using Facebook for business purposes. It includes a discussion of Twitter scientists, examples of Facebook pages, an e-portfolio assignment, and guidelines for creating a Facebook page for the assignment. Students are asked to comment on a discussion prompt on the class Facebook page and review a homework assignment on Twitter and how it will endure.
The document outlines how Twitter can be used in agricultural and life sciences, including searching for hashtags, following meaningful accounts to gain insights, and using tweets for data collection, outreach, and dialogue. It provides examples of farmers and scientists who use Twitter to connect with others and share information. Students are assigned the homework of reflecting on Twitter case studies and reading an article on why Twitter will endure.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
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Article: https://pecb.com/article
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Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
7. Social Media Consulting :: U.K.
• Worked for
• SMEs
• Local government/municipalities
• Educational institutions
Example
• Frontline Books
• Local, independent bookstore
• Led SM strategy focusing on blog to
• Curate, create & share content
• Book sales increased dramatically
leading to
• New coffee/computer area IN
bookstore
• Online sales (broadened reach)
• Physical expansion
8. Social Media Consulting :: Canada
• Worked for
• SMEs
• Educational institutions
• NGOs
Example
• Local Realtor
• Struggling in buyer’s market
• Led SM strategy focusing on Pinterest to
• Curate & share striking images of
properties for sale
• Facebook to
• Interact with potential buyers/sellers
• Gain feedback on properties
• Use feedback in future image curation
• Broaden reach beyond immediate
geographical area
• Residential sales increased & new client
base grew
9.
10. Blogs
• “weblog” coined in
1997 by Jorn Barger
on 17 December 1997
• “blog” coined by Peter
Merholz in 1999 (VP,
Global Design at
Groupon)
Image from: http://usaelreflejo.blogspot.ca/2010/09/postear-versus-vivir.html
11. • Past:
– sharing interests, hobbies, thoughts
• Present:
– display thought leadership & expertise
– major publishing business
– Huffington Post sold for over $300 million (AOL,
2011)
• Over 500 thousand posts a day
• Over 400 thousand comments a day
12. Blogs
• Immediacy of news
• Perceived “open” relationship
• Two-way communication via comments
• “Ideal gateway” for organisations to
participate in web 2.0
[Rigby, B. (2008). Mobilizing generation 2.0: A practical guide to using Web 2.0 technologies to recruit, organize, and
engage youth. San Francisco, CA: John Wiley & Sons, Inc.]
Image from Tim Green on flickr.
13. About
• Gary Chambers
• Farming,
technology,
agriculture
• Owns a grain farm
• Runs a century 21
brokerage in
Drumheller
• “Half the time in the
tractor and half the
time in a suit”
• Blog can “convey my
message”
14. About
• Lilian Schaer
• Writer &
communications
project manager at
Agri-Food Project
Services
• Focus of the blog:
“news, information
and comment about
the farming side of
food from the
perspective of
someone who works
for and with Ontario’s
farmers”
15. About
• Kevin Kossowan
• Aim: to educate readers
about “wild food”
• Started blog in 2006
• Blog won “Best
Seasonal/Local” in the
Canadian Food Blog Awards
• Video won “The Perennial
Plate” competition
• Featured in Edmonton
Journal, Calgary Herald,
CBC, CTV and more
• Includes tweets, videos,
photos, and Pinterest
16. About
• Lyndsey Smith
• Aim: current issues and
“insight into what the
news means to your
business”
• “real-world stories”
• Audience: farmers,
agriculture industry,
government
• RealAgriculture.com
business doubled in the
last year
• Include video, blogs,
articles, market &
weather updates
17.
18. Facebook
• Creating a “page” for your business allows
followers to keep up to date with business
news, offers and updates alongside status
updates from their friends
• Quick and easy to use
• Community feel so no hard sells
• Encourages loyal following
19. Step 1: Build
• Build presence with a Facebook Page
• Create a business/organisation identity in the
social ecosystem
• Enables you to map connections between
people & what they find important
• Add your geographical location if there is one
20. Step 1: Build
• Use Social Plugins
• Graph API
• Apps on Facebook
– To create social “experiences” linking your
products with engaging and personalised
participation
22. Graph API
VERY easy to
access, parse,
collate and SEARCH
user data
You can try with your FB
account:
http://zesty.ca/facebook/
23. APPS
• Can integrate
your
product/brand
deeply into FB
experience
• Link with news
feed,
• Originally an iPhone app, now linked with FB apps
notifications, • Designed by Canadian Farmers
• Keep track of seeding, spraying etc.. & share
timeline updates with FB
• Employees can be synced w/ farm manager’s
account
• Employees can enter tasks while working in fields
24. Step 2: Engage
• Facebook Like Ads = Quickest way to acquire
fans Click “Like” on ad
Page can post content to
Connection made
news feed & send you
w/business/brand/product
messages
You may be displayed on the
Connection displayed in
Page you connected to & in
timeline
ads about Page
Friends receive news feed
story about connection
25. Step 2: Engage
• Publish & engage
in conversations
with fans
deepens
relationships &
you can gain
valuable insights
26. Step 3: Amplify
• Every time someone interacts with your
business, it is published to their newsfeed
• Organic stories engage & can be shared with a
much larger potential customer base
• Use Facebook Ads
• Employ Sponsored Stories to increase
distribution of News Feed stories
27.
28. Twitter
• The shorter format of Twitter often means it’s more difficult to really build
a relationship with customers, however it’s great for getting in touch and
keeping up to date. Many businesses use Twitter primarily to release
news, market their products, and direct attention to special offers and
new content such as blog posts. Clever use of Hashtags (a word or phrase
preceded by a pound sign) means that followers or users looking for
information on a certain topic might find the information from your
business even if they have never come across you before.
• Twitter is a great way to get in touch with key influencers in your niche,
simply follow them and start a conversation with them! As well as
promoting your own blog post ideas, try retweeting good content that you
find from other people; you’ll find it’s a great way to get in touch with a
whole host of interesting people.
• Click on the following link to learn How to Use Twitter for Business – 8
Tweeting Marvelous Tips
29. • Connect with interested people
• Ask questions
• Share interesting information (links, photos,
videos)
• Participate in the conversation
• Serve clients
• Track and monitor (engagement,
community)
30. Twitter Strategy
• Why?
• Who (do you want to monitor)?
• What?
• How (will you use the results)?
31. Business/Organisation
• Track reputation, brand, product mentions to
increase sales
• Monitor what consumers are saying about
competing products/organisations
• Monitor in order to improve products/services
• Educate gaps in knowledge
32. Listen
• Content
• Context
• Sentiment
• Gaps in conversation (you can engage here)
• Reach (strength of conversation = broader
implications)
33. Next Step
• Join conversation
• Develop relationships
• Integrate what you learn into
product/teaching/communication
38. Steve Tucker: Tweeting Farmer
@Tykerman1
“People out in the cities aren't familiar with
agriculture like it used to be 100 years ago.
They may not have an appreciation or an
understanding of what goes on out in the
rural side of things…. I just try to be an
information source for whoever may be
listening.”
Quoted in Leslie Bradshaw’s 6 Trends in Social Media & Agriculture presentation.
39. FACT: Twitter posts are helping bridge the urban-rural divide.
FACT: Phones and social media are connecting eaters with sources of food.
Content Credit: CNN.com; Steve Tucker (@Tykerman1), Leslie Bradshaw
40.
41. Sharing Knowledge with Twitter
• Example: At the Intelligent Systems for Molecular Biology meeting
in July 2009, 1400 researchers came together
• Hardly any maintained lengthy face-to-face contact…instead,
• They tweeted (& blogged) about:
– research as it was presented
– following parallel sessions
• Provided an opportunity for researchers not at the meeting, as well
as a far wider community, to actively participate
• Interestingly, the “virtual coverage” of the conference was so
complete, that it was used to write an authoritative conference
summary published in PLoS Computational Biology:
http://www.ploscompbiol.org/article/info:doi/10.1371/journal.pcbi
.1000263
42.
43. • 60 hours of video are uploaded every minute
• 500 years of YouTube video are watched on
Facebook every day
• 700 YouTube videos are shared on Twitter
every minute
• 1 billion global users
• Mobile traffic tripled in 2011
44. YouTube
• Video marketing is hugely effective
• Popular with search engines
• YouTube bought by Google = good reason to
start a profile and have at least one video
55. Pinterest
• If you can tie in images and pictures to what
you the Pinterest will showcase it
• Estate Agents, to bakers, dog walkers or
photographers, travel agents, farmers and
other ag business use Pinterest to build
interest in their products
56. Pinterest
• Social
• Visual
• Viral
• Easy to use
• Fastest independent site to reach 10 million
monthly unique visits (in the U.S.)
• Focuses on the “interest-graph”
• Connects you with interests rather than
people
57. Pinterest
• New opportunities to
learn about
consumer/client likes &
interests
• “Avoid Self Promotion:
Pinterest is designed to
curate and share things
you love…try not to use
Pinterest purely as a
tool for self-promotion”
(Pinterest)
58.
59. Food + Tech Connect
• Use Pinterest after noticing people were
pinning their infographics & videos
• “As curators, we are excited for a new visual,
medium to share our favorite tools,
infographics, apps, and resources. We are also
excited about new ways to discover new food
and technology resources from the Pinterest
community.” (Danielle Gould)
64. Social Media Strategy
• Define objective
• Define audience
• Define tool - target your demographic
• Develop content
• Market your tool/tools
• Remain authentic & true to your message
• Evaluate results
Image from jpverkamp on flickr.
68. Key Findings
• Web traffic increased after employing social
media
• Social media connections can be global
• Learning & education is two-way process
69. Take-Aways
People want to know about:
– production and process
– educational efforts
– developments on the farm
Image from cabeza1979 on flickr
70. Take-Aways
• Go where the people are
• Simplify the message
• Engage the public and target audience by
using various methods, responding to
questions and comments on Twitter, creating
contests, and interesting and humorous
videos
• Empower others to use social media
71. "Social media can be a very low-cost but hands
on way for farmers or anyone in agriculture to
reach out and tell the story of food and farming
in Canada. It's direct, it's unfiltered, and it's
quick - and let's you reach people you would
otherwise never have the chance to connect
with. "
Lilian Schaer
Image by chris.diewald on flickr
73. Tells the Story of Hoven
Farms:
• a century old Alberta
family farm.
• Mathias Hoven moved
to Eckville, Alberta from
Hoven, South Dakota in
1909 with two of his
sons.
• He rented some land for
one year and then
bought the land that the
farm now operates on in
1910.
• Tim and Lori Hoven and
their 8 children own and
operated the farm with
Tim’s parents, Cecil and
Carol Hoven.
74.
75. Aim: to educate:
• Changes in Canadian AG
• History of Canadian AG
• Real Life Stories