Uploaded byJames Lee
IPT Symposium Social Media Presentation
The document discusses the evolution and significance of social media, highlighting how it changes communication and business practices. It emphasizes the importance of platforms like Twitter and Facebook in engaging audiences and influencing brand perception. Additionally, it provides strategies for effectively using social media tools, managing online presence, and connecting with influential users.
More Related Content
Similar to IPT Symposium Social Media Presentation
IPT Symposium Social Media Presentation
- 1. The Brave NewWorld of Social Media… …or how I learned not to worry all the time and get my butt in gear. 1
- 2. Why should Icare about Social Media? 2
- 3. My Future DependsOn It • Technology is altering how we communicate – Printing press – Telegraph – Telephone – Radio – Television – Facsimile – Internet • Organizations will adopt and adapt – Customer service – Media relations – Marketing – Human resources – Investor relations – Business development – Public affairs 3
- 4. Changing Face ofUsage
- 5. TWITTER Does anyone hearmy tweets? 5
- 6. Twitter Stats • Mostof what comes through Twitter is like water through a fire hose wide open • What we need to find are the influencers that matter
- 7.
- 8. Why Twitter UsersMatter • The most engaged Twitterers are valuable advocates for brands • They are also “doers”
- 9. Twitter Is AnEducational Process
- 10. FACEBOOK Is the SocialNetwork, THE Social Network?
- 11. Facebook Activity • Ageimpacts the types of activities people engage in on Facebook • Tailoring your own company page to meet target audience tastes makes sense HubSpot, June 24, 2010
- 12. Facebook User Activity •Biggest usage spikes are at 11 AM, 3 PM, 8 PM ET • Heaviest day is 3 PM Wed. ET • Sunday is slowest day of week
- 13. Who IS on Facebook? 13 •Fastest growth in 55+ • Largest group in 35-53 • LA and Atlanta fastest growing
- 14.
- 15. Twitter vs. FacebookFans • Twitter followers more likely to buy brands they follow (37% to 21%) • Twitter followers more likely to recommend brands to friends (33% to 21%) • 175 million Twitter users vs. 550 million Facebook users in 2010 • Twitter retention rate of 40% vs. 70% for Facebook • Twitter tends to be a pull service, users search out brands, while Facebook is a push service where brands offer incentives
- 16. TEN THINGS YOUSHOULD DO 16
- 17. Ask Questions? • Whatdo I want to achieve? • Who am I trying to reach? • How am I trying to engage people? • Do I know my audience? • What can I offer them? • How can I motivate them to action? • What will keep them interested? 17
- 18. Decide Who YouWant to Be 18
- 19. Claim Your RealEstate • Three benefits: – Easy for customers to find you – Protects your brand reputation – Increased visibility in search results www.Knowem.com www.ud.com www.namechecklist.com www.claim.io www.TM.biz www.namechk.com www.Domainr.com
- 20. Connecting With Influencers Alltop(http://alltop.com/) – online magazine rack – search bloggers by specific subject and topics BoardReader (http://boardreader.com/) – tracks conversations within forums, search by keyword Daylife (http://www.daylife.com/) – search news and editorial photos Delicious (http://www.delicious.com/) – search popular posts using keywords Google Blogs (http://blogsearch.google.com/) – search for conversations on specific keywords and/or timeframes Klout (http://klout.com/) – identify influencers on Facebook and Twitter based on 35 variables (Scores 30 or higher considered influencers.) Listorious (http://listorious.com/) - lists of Twitter users created by others based on specific topics Social Mention (http://socialmention.com/) – great real time social media search across blogs, bookmarks, comments, events, images, microblogs, news, video, audio, and Q&A Technorati (http://technorati.com/) - grader for bloggers considered top sources of information Twittergrader.com (http://twittergrader.com/) – find influential people on Twitter based on scores • *List compiled by jeffhurtblog.com 10/14/10
- 21. Manage Across MultiplePlatforms • Ping.FM • Hootsuite • Tweetdeck • SocialFlow • Google Alerts • StumbleUpon • Facebook Insights • Technorati
- 22. Create Custom FacebookLanding Tabs • Give your Facebook Fan Page a unique look through these low-cost tools: – FacebookTabeSite – http://www.facebooktabsite.com/ – NorthSocial – http://northsocial.com/ – PageLever – http://www.pagelever.com/
- 23.
- 24.
- 25.
- 26.
- 27. Now the HardPart • Join communities – Don’t be a loner, participate and become active • Contribute something – Post, link, blog, video, create, comment, like, retweet! • Remember your Emily’s Post – Etiquette and Netiquette are both important • Refresh and Energize – Keep your pages and feeds fresh and full • Always Be Original – Put your own spin and twist on things
- 28. Promote Your SocialMedia! • Use Twitter for communicating • Use YouTube to share video content • Use Twitpic to share pictures • Use Scribd, docstoc and Slideshare to share documents and presentations • Use Foursquare to drive traffic to a location • Use Tumblr, WoodPress or Blogger for blogs • Use TweetDeck or HootSuite to manage your channels
- 29. Do Your Research •www.mashable.com: Look for its useful guides and lists • www.insidefacebook.com: definitive insider’s guide on all things Facebook including tips, privacy updates and case study examples • www.techcrunch.com: More “How To” Guides • www.google.com/analytics/education.html: Teach yourself how to track data • www.howcast.com: a video tutorial site that includes user-submitted videos on a variety of topics including “How to Use Twitter” to building Facebook pages • www.wikihow.com: another user edited how-to directory on a variety of topics including building social media profiles and other tools to track social media like HootSuite and Tweetdeck 29
- 30. How to FindMe! James Lee 1800 Century Park East, Suite 600 Los Angeles, CA 90067 T: 310-229-5771 www.leestrategy.com Email: jlee@leestrategy.com Skype: leestrategy www.facebook.com/leestrategy www.twitter.com/leestrategy www.linkedin.com/in/leestrategy 30