Uploaded byMary Catherine Dabrowski
Social Media Channels Revisited
This document provides guidance on using social media for non-profit organizations. It discusses choosing target audiences on different social media platforms like Facebook, LinkedIn, and Twitter. It emphasizes defining goals and strategies for each channel and focusing content around problems and solutions. The document also cautions on legal issues like copyright and the importance of social media policies. Overall, it encourages non-profits to thoughtfully engage audiences on appropriate channels to further their missions.
Social Media Channels Revisited
- 1. Facebook & LinkedIn& Twitter! Oh, My! Social Media Channels Revisited Presented at Philadelphia Corporation for Aging February 28, 2013
- 2. Toto, I've afeeling we're not in Kansas anymore. •Your website is Kansas—it’s home, a fixed place. • Social media is the tornado—sending your message all over the place.
- 3. OK, Toto, where dowe start?
- 4. Start at the beginning— WHO, WHAT, WHEN, WHERE, WHY
- 5. You Need to Know… WHO… you want to connect with in the Land of Social Media
- 6. Define YOUR TargetAudience
- 7. Munchkins? Great-Granparents? Millenials? Boomers? WHO?
- 8. THINK… WHAT is your social media strategy?
- 9. Dorothy:Â How can youtalk if you haven't got a brain? Scarecrow: I don't know....but some people without brains do an awful lot of talking, don't they? Define your Goals
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- 13. CARE… WHY should people listen to you?
- 14. Identify the problem… Offer a solution…
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- 16. BE BRAVE… HOW? Just do it!
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- 18. I’ll get you,my pretty, and your little dog too! But— what if we get (gulp…) negative feedback?
- 19. Somebody, somewhere on the internet, is already talking about your organization.
- 20. Spring Garden SoupSociety is talking about Norris Square Senior Center…
- 21. O-Eh-Yah! Eoh-Ah! O-Eh-Yah! Eoh-Ah! Guard your reputation with a Social Media Policy
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- 26. Facebook & LinkedIn & Twitter! Oh,My! (& maybe Pinterest too!)
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- 28. Beware the “shinyobject” syndrome. Stay on YOUR Yellow Brick Road!
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- 46. WHERE do you find some pretty Ruby Slippers ?
- 47. Because a photois on the internet does NOT mean you can use it Use your own photos or photos with permission—such a Creative Commons
- 50. If you have TheNerve Twitter
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- 52. https://business.twitter.com/pdfs/Twitter_S mallbiz_Guide.pdf http://www.bopdesign.com/bop-blog/2012/06/twitters-small-business-guide-simplified/
- 54. Where you get toshow off your Brain LinkedIn
- 57. Things that showup in my LinkedIn News Feed… AARP & The Nonprofit Center at LaSalle HubSpot posting a link to Social Media Examiner A connection posting a link to the National Guild
- 58. To access yourInMap, go to http://inmaps.linkedinlabs.com. My LinkedIn Connections
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- 61. When you just wantto look pretty! Pinterest
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- 68. Social Media Land isone because… Because of the wonderful things it does.
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- 74. Photo Credits •Follow theyellow brick road haha,,, by Ron,Ron,Ron •Follow the Yellow Brick Road by Krista76 •Wax Wizard of Oz By JoshBerglund19 •Crowd By James Cridland •Four Generations By BenSpark •4 generations By futurestreet •Charlie and yet another moeke By futurestreet •The Scarecrow by SD 191 Performing Arts Programs •Goal Setting By angietorres •Social Media Iceberg By Intersection Consulting •The Tin Man by SD 191 Performing Arts Programs •Content Strategy By Intersection Consulting •Brand Campfires By Intersection Consulting •The Cowardly Lion by SD 191 Performing Arts Programs •5 Ways to Cultivate an Active Social Network By Intersection Consulting •Wicked Witch of the West by Krista76 •Facebook: The privacy saga continues, by opensourceway •The Wizard of Oz March 27_75 by Brian Negin •Social Media Overlap By Intersection Consulting •yellow brick road by airdiogo •The Yellow Brick Road (Explored) by TheTimeTheSpace •Jack Haley as Tinman in the Wizard of Oz at the Wax Museum at Fishermen's Wharf in San Francisco by mharrsch •Social Media Tools vs Strategy By Intersection Consulting •Facebook button count is wrong, use RealShare By birgerking •Glittery red by afagen •Bert Lahr as the Cowardly Lion in Wizard of Oz at the Wax Museum at Fishermen's Wharf in San Francisco by mharrsch •Scarecrows Are Liars By Thomas Hawk •LinkedIn pen By TheSeafarer •Judy Garland as Dorothy from the Wizard of Oz at the Wax Museum at Fishermen's Wharf in San Francisco by mharrsch •Scarecrow, Tinman and Lion by Cle0patra •The Great Oz Has Spoken by elycefeliz •Follow the Yellow Brick Road by Sam Howzit