City	
  Hacks:	
  Data	
  Sets	
  &	
  
Economic	
  Development	
  
 Oakland,	
  CA	
  	
  Case	
  study	
  
                   TechRaking	
  
                 Susan	
  Mernit	
  
                April	
  12,	
  2012	
  
   MTV-­‐42-­‐3-­‐Valencia	
  #trpowerlocal	
  


                                                  1	
  
We	
  wanted	
  to	
  build	
  apps	
  for	
  underserved	
  
communiSes	
  but	
  there	
  was	
  no	
  data	
  back	
  then…	
  

Oakland,	
  CA	
  	
  March	
  
2011	
  
• 390,000	
  people	
  
• 159	
  year	
  old	
  city	
  
• 170	
  languages	
  
spoken	
  
• NO	
  data	
  catalog	
  
• No	
  Gov2.0	
  
• No	
  #OpenData	
  
How	
  do	
  we	
  hack?	
  
                                                                       2	
  
April	
  2012:	
  It’s	
  ALL	
  changing	
  
• Data	
  catalog:	
  61	
  APIs	
  &	
  Flat	
  files	
  from	
  
	
  	
  	
  	
  	
  	
  	
  	
  City	
  of	
  Oakland	
  and	
  Alameda	
  County	
  	
  
• 3	
  new	
  apps	
  with	
  local	
  employment,	
  transportaHon	
  data	
  
• 2	
  new	
  tech	
  incubators	
  launching	
  Q4	
  2012	
  
• Planning	
  Code	
  for	
  Oakland	
  2	
  for	
  2012	
  
• Holding	
  NewMe	
  Accelerator	
  mixer	
  April	
  20th	
  
• Relaunched	
  	
  2	
  Dot	
  Oakland	
  tech	
  umbrella	
  group	
  
• Proposed	
  City	
  Council	
  Open	
  Data	
  ResoluSon	
  May	
  2012	
  




So	
  what	
  happened	
  ?	
                                                               3	
  
How	
  did	
  Oakland	
  shiQ?	
  
•  Code	
  for	
  Oakland	
  Hack	
  Day,	
  
   June	
  2011	
  
•  SubmiSng	
  3	
  apps	
  to	
  Knight/
   FCC	
  compeHHon	
  from	
  CFO	
  
•  ONE	
  of	
  our	
  apps	
  won	
  3rd	
  
   prize-­‐-­‐$10,000	
  +	
  $5,000	
  for	
  
   best	
  SMS	
  
•  #1	
  winner	
  based	
  on	
  CFO	
  hack	
  
   day	
  concept-­‐$30,000	
  




                                                       4	
  
Code	
  for	
  America	
  involvement	
  




• Open	
  Data/Gov	
  2.0	
  organizaSon	
  with	
  founders,	
  staff	
  
living	
  in	
  Oakland	
  
• Strong	
  support	
  of	
  Code	
  for	
  Oakland,	
  Urban	
  Strategies	
  
data	
  projects	
  
• Bridge	
  to	
  San	
  Francisco	
  innovaSons	
                         5	
  
Making	
  connecSons	
  between	
  $$	
  ,	
  
      jobs,	
  data	
  &	
  tech	
  @City	
  Hall	
  	
  
•  San	
  Francisco	
                      •  Oakland	
  
    –  SFMade.org:	
  support	
            -­‐-­‐Occupy	
  Oakland	
  
       manufacturing	
                            encampments	
  downtown	
  
    –  SFCiS:	
  100+	
  tech	
            -­‐-­‐PercepHons	
  of	
  danger	
  vs.	
  
       companies	
  supporHng	
            Wired,	
  affordable	
  commercial	
  
       tech	
  job	
  training	
  
                                                  real	
  estate	
  
    –  Rising	
  costs	
  for	
  
                                           -­‐-­‐No	
  one	
  organized	
  tech/
       commercial	
  real	
  estate,	
            innovaHon/business	
  org	
  	
  
       SOMA	
  sold	
  out	
  
    –  Twi_er,	
  Zynga,	
  Call	
         Oakland	
  is	
  starSng	
  to	
  get	
  
       Socket	
  expansions	
  
                                           it…	
  
                                                                                         6	
  
Momentum:	
  Q	
  2-­‐Q3	
  2012	
  
•  Data	
                                    •  Economics	
  
    –  Open	
  Data	
  ResoluHon:	
             –  Proposing	
  Hack	
  the	
  
       Make	
  all	
  city	
  data	
               Hood	
  tech	
  economic	
  
       accessible	
                                development	
  pilot	
  in	
  
    –  New	
  open	
  releases	
  from	
           East	
  Oakland	
  w/	
  Oakland	
  
       Urban	
  Strategies	
  data	
               Local,	
  Youth	
  Uprising,	
  
       warehouse	
                                 CTN,	
  others	
  
    –  Planning	
  Code	
  for	
                –  Incubators	
  &	
  meet-­‐ups:	
  
       Oakland	
  #2,	
  Summer	
                  HubOakland,	
  NewME,	
  
       2012	
                                      2DotOakland,	
  Tech	
  
                                                   Liminal	
  Hack	
  Nights,	
  
                                                   more….	
  

                                                                                     7	
  
The	
  View	
  from	
  here:	
  
Oakland	
  needs	
  to	
  conSnue	
  to	
  evolve	
  to	
  	
  parScipate	
  in	
  Open	
  Data/	
  
Gov	
  2.0	
  movement	
  
• Open	
  Data	
  leads	
  to	
  economic	
  development	
  
• Economic	
  development	
  leads	
  to	
  jobs	
  
• Tech	
  job	
  training	
  ensures	
  Oaklanders	
  are	
  trained	
  to	
  do	
  the	
  jobs	
  
• Workforce	
  leads	
  to	
  companies	
  leads	
  to	
  jobs	
  leads	
  to	
  money	
  in	
  Oakland	
  




Next	
  steps:	
  Apply	
  for	
  Code	
  for	
  America,	
  	
  2013	
  
More	
  tech	
  economic	
  soluSons	
  &	
  tools	
  based	
  on	
  open	
  local	
  data	
  
More	
  tech	
  folk	
  who	
  can	
  work	
  where	
  they	
  live.	
  	
  
                                                                                                   8	
  
If	
  you’d	
  like	
  to	
  get	
  involved	
  with	
  tech	
  in	
  Oakland,	
  
get	
  in	
  touch	
  with	
  folks	
  in	
  Oakland…	
  
Susan	
  Mernit,	
  Oakland	
  Local,	
  susan@oaklandlocal.com,	
  @susanmernit	
  
Steve	
  Spiker,	
  Urban	
  Strategies	
  Council,	
  steves@urbanstrategies.org,	
  @spjika	
  



                                                                                                9	
  

Mernit 2012 tech raker preso

  • 1.
    City  Hacks:  Data  Sets  &   Economic  Development   Oakland,  CA    Case  study   TechRaking   Susan  Mernit   April  12,  2012   MTV-­‐42-­‐3-­‐Valencia  #trpowerlocal   1  
  • 2.
    We  wanted  to  build  apps  for  underserved   communiSes  but  there  was  no  data  back  then…   Oakland,  CA    March   2011   • 390,000  people   • 159  year  old  city   • 170  languages   spoken   • NO  data  catalog   • No  Gov2.0   • No  #OpenData   How  do  we  hack?   2  
  • 3.
    April  2012:  It’s  ALL  changing   • Data  catalog:  61  APIs  &  Flat  files  from                  City  of  Oakland  and  Alameda  County     • 3  new  apps  with  local  employment,  transportaHon  data   • 2  new  tech  incubators  launching  Q4  2012   • Planning  Code  for  Oakland  2  for  2012   • Holding  NewMe  Accelerator  mixer  April  20th   • Relaunched    2  Dot  Oakland  tech  umbrella  group   • Proposed  City  Council  Open  Data  ResoluSon  May  2012   So  what  happened  ?   3  
  • 4.
    How  did  Oakland  shiQ?   •  Code  for  Oakland  Hack  Day,   June  2011   •  SubmiSng  3  apps  to  Knight/ FCC  compeHHon  from  CFO   •  ONE  of  our  apps  won  3rd   prize-­‐-­‐$10,000  +  $5,000  for   best  SMS   •  #1  winner  based  on  CFO  hack   day  concept-­‐$30,000   4  
  • 5.
    Code  for  America  involvement   • Open  Data/Gov  2.0  organizaSon  with  founders,  staff   living  in  Oakland   • Strong  support  of  Code  for  Oakland,  Urban  Strategies   data  projects   • Bridge  to  San  Francisco  innovaSons   5  
  • 6.
    Making  connecSons  between  $$  ,   jobs,  data  &  tech  @City  Hall     •  San  Francisco   •  Oakland   –  SFMade.org:  support   -­‐-­‐Occupy  Oakland   manufacturing   encampments  downtown   –  SFCiS:  100+  tech   -­‐-­‐PercepHons  of  danger  vs.   companies  supporHng   Wired,  affordable  commercial   tech  job  training   real  estate   –  Rising  costs  for   -­‐-­‐No  one  organized  tech/ commercial  real  estate,   innovaHon/business  org     SOMA  sold  out   –  Twi_er,  Zynga,  Call   Oakland  is  starSng  to  get   Socket  expansions   it…   6  
  • 7.
    Momentum:  Q  2-­‐Q3  2012   •  Data   •  Economics   –  Open  Data  ResoluHon:   –  Proposing  Hack  the   Make  all  city  data   Hood  tech  economic   accessible   development  pilot  in   –  New  open  releases  from   East  Oakland  w/  Oakland   Urban  Strategies  data   Local,  Youth  Uprising,   warehouse   CTN,  others   –  Planning  Code  for   –  Incubators  &  meet-­‐ups:   Oakland  #2,  Summer   HubOakland,  NewME,   2012   2DotOakland,  Tech   Liminal  Hack  Nights,   more….   7  
  • 8.
    The  View  from  here:   Oakland  needs  to  conSnue  to  evolve  to    parScipate  in  Open  Data/   Gov  2.0  movement   • Open  Data  leads  to  economic  development   • Economic  development  leads  to  jobs   • Tech  job  training  ensures  Oaklanders  are  trained  to  do  the  jobs   • Workforce  leads  to  companies  leads  to  jobs  leads  to  money  in  Oakland   Next  steps:  Apply  for  Code  for  America,    2013   More  tech  economic  soluSons  &  tools  based  on  open  local  data   More  tech  folk  who  can  work  where  they  live.     8  
  • 9.
    If  you’d  like  to  get  involved  with  tech  in  Oakland,   get  in  touch  with  folks  in  Oakland…   Susan  Mernit,  Oakland  Local,  susan@oaklandlocal.com,  @susanmernit   Steve  Spiker,  Urban  Strategies  Council,  steves@urbanstrategies.org,  @spjika   9