What does it mean if people “check into” your business online? It means they love you! Location-Based Marketing (LBM) with Geosocial apps is the term for marketing your business using mobile location apps such as Foursquare, SVNGR, Yelp, and Foodspotting. In this workshop, we’ll review the major geosocial mobile applications, smartphone purchase decisions, usage and trends, and and how businesses are harnessing the power of users that love you enough to share it to their social networks.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Nonprofits that excel in social media communication and engagement also understand that internal social media capacity affects external activities. This presentation covers the four internal assets needed to fully optimize social media as an organization: social media staffing, an internal social culture, budgeting, and a social media policy.
Takeaways:
• Importance of social media policies, and key questions to address
• Social media staffing structure configurations
• Internal social culture self-assessment and key stepping stones to becoming a social organization
• How much does social media really cost?
What can we do now, to prepare for the best GivingTuesday yet? In this presentation, given at the AFP of Mahoning-Shenango County, I highlight what's hot in online giving, the digital giving and mobile trends, and how they inform GivingTuesday. The slide deck includes a successful GivingTuesday case study, and offers a framework for designing your own winning GivingTuesday fundraising or engagement campaign. The deck also includes a framework, campaign ideas, and a path for developing your own GivingTuesday campaign that will move your stakeholders to action.
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
Transforming Data into Engaging Content to Build CommunityDebra Askanase
Knowing what social media data to track is critical to transforming raw data into content your community wants. The presentation focuses on the key data metrics that tell you what you need to know about the content your community wants, how to optimize it, and and how to build an engaged community around your content. Bonus content: Information on how to create personalized data dashboards using Google Analytics and Facebook Insights.
Learn more about this presentation in the related blog post: http://www.communityorganizer20.com/2012/07/19/content-alchemy-building-community-from-content-data/
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Introducing Data Driven Tech Leadership: Social media, Google Analytics, and ...Debra Askanase
Data-Driven Technology Leadership focuses on key questions and recommended metrics to help you provide direction to your organization on effective contact and donor management, social media and web content management.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Nonprofits that excel in social media communication and engagement also understand that internal social media capacity affects external activities. This presentation covers the four internal assets needed to fully optimize social media as an organization: social media staffing, an internal social culture, budgeting, and a social media policy.
Takeaways:
• Importance of social media policies, and key questions to address
• Social media staffing structure configurations
• Internal social culture self-assessment and key stepping stones to becoming a social organization
• How much does social media really cost?
What can we do now, to prepare for the best GivingTuesday yet? In this presentation, given at the AFP of Mahoning-Shenango County, I highlight what's hot in online giving, the digital giving and mobile trends, and how they inform GivingTuesday. The slide deck includes a successful GivingTuesday case study, and offers a framework for designing your own winning GivingTuesday fundraising or engagement campaign. The deck also includes a framework, campaign ideas, and a path for developing your own GivingTuesday campaign that will move your stakeholders to action.
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
Transforming Data into Engaging Content to Build CommunityDebra Askanase
Knowing what social media data to track is critical to transforming raw data into content your community wants. The presentation focuses on the key data metrics that tell you what you need to know about the content your community wants, how to optimize it, and and how to build an engaged community around your content. Bonus content: Information on how to create personalized data dashboards using Google Analytics and Facebook Insights.
Learn more about this presentation in the related blog post: http://www.communityorganizer20.com/2012/07/19/content-alchemy-building-community-from-content-data/
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Introducing Data Driven Tech Leadership: Social media, Google Analytics, and ...Debra Askanase
Data-Driven Technology Leadership focuses on key questions and recommended metrics to help you provide direction to your organization on effective contact and donor management, social media and web content management.
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
An overview of how social media is affecting newspapers, journalism, and the news cycle. This slide show highlights some key studies and trends about the role of crowdsourcing in newspaper reporting, the changing relationship between news consumers and reporters, how newspapers are using social media and to what end, how social media is changing the way newspaper audiences consume news, and the role of social media sharing on news consumption.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
Turning Traditional Donors into Online EvangelistsDebra Askanase
Nonprofit organizations are challenged translating the value of social and digital platforms to their base of traditional donors. "Traditionalists" don’t use social media to support causes online, if they use social media at all. "Mainstreeters" are hesitant to use it to support their causes. This presentation covers: who is a Traditionalist and Mainstreeter, how do they hear about your organization, what are they looking for from you, and a strategy to empower these donors with the knowledge, tools, and resources to use social and digital platforms for your organization.
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
Redefining Community Leadership for an Online WorldDebra Askanase
In the age of social media, developing your own social media community is a given, but what does it mean to develop community leadership? Is it possible to share leadership with your online community? This presentation explores how organizations, and particularly schools, can foster online community leaders within social media spaces, and to what mutual benefit. The presentation includes: how to identify online leaders, what value an online leader brings to a school, how to work with online leaders, and what a strong social media community might brings to your school. The presentation also offers a basic strategy for developing and working with their online leaders, and for what purpose.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
Do you struggle with what you (and your colleagues) can and should say, or how you should respond to situations using social media? In this presentation for the Nonprofit Technology Conference, we consider real-world situations, walk through five ethical frameworks you may use to resolve social media conundrums, and look at ways to integrate ethical considerations into your social media policies, training, and practices. This presentation also walks through the case study of Phonedog v. Kravitz, a case involving who owns Twitter followers, and social media policy do's, don'ts, and supporting resources.
This presentation was developed and presented at the 2014 Nonprofit Technology Conference by Debra Askanase (Community Organizer 2.0, National Brain Tumor Society), Farra Trompeter (Big Duck), Carly Leinheiser (Perlman and Perlman), and Ashley Lusk (Threespot). The presentation design was created by Threespot.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Developing an online fundraising campaign takes time to plan correctly, and must include essential social and planning features. This presentation outlines essential elements of a social media campaign, and uses the Tweetsgiving 2009 as the case study.
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
Why does your organization use social media, and is it helping you to accomplishing your goals? This slide deck was used in a presentation with Vermont Arts organizations, and explores the fundamentals of what it takes to meaningfully engage in social media as a nonprofit organization, and use it to move stakeholders to action. It will cover the concepts of Matterness, understanding the online conversation that your stakeholders want to have with you, the importance of personal social media use, how to unleash the hidden capital within your online community by using social media for engagement, ladders of engagement, and critical practices for social media success.
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
Test online stakeholder interest, loyalty and relationships with an online engagement campaign. Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. This presentation is geared for nonprofit organizations, but appropriate for all. It was presented as a workshop at the 2015 Nonprofit Technology Conference in Austin, Texas with Demetrio Cardona-Maguigad of LimeRed Studio.
This presentation breaks down the essential ingredients of preparation, design, execution and measurement of any online engagement campaign. It also includes a DIY checklist and worksheet for crafting your own online campaign.
Takeaways:
1. Tips for understanding when you are organizationally ready to launch an engagement campaign.
2. Organizational resources and assets needed to develop an engagement campaign.
3. Critical elements of successful online engagement campaigns.
4. A roadmap for developing your own engagement campaign.
Streamlining Nonprofit Organizations: It's All About the CloudDebra Askanase
This presentation looks at what cloud computing is, reports on how nonprofit organizations are using the Cloud, factors for success, how to evaluate cloud technology solutions, and developing a tech plan. Includes two nonprofit case studies and a survey of cloud tools for enhancing organizational efficiencies.
This presentation walks you through what you need to understand to develop a comprehensive social media strategy. The presentation includes assessing current marketing and personnel assets, developing the environmental scan and competitive analysis, understanding engagement theory, social media measurement and the strategy itself.
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
An overview of how social media is affecting newspapers, journalism, and the news cycle. This slide show highlights some key studies and trends about the role of crowdsourcing in newspaper reporting, the changing relationship between news consumers and reporters, how newspapers are using social media and to what end, how social media is changing the way newspaper audiences consume news, and the role of social media sharing on news consumption.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
Turning Traditional Donors into Online EvangelistsDebra Askanase
Nonprofit organizations are challenged translating the value of social and digital platforms to their base of traditional donors. "Traditionalists" don’t use social media to support causes online, if they use social media at all. "Mainstreeters" are hesitant to use it to support their causes. This presentation covers: who is a Traditionalist and Mainstreeter, how do they hear about your organization, what are they looking for from you, and a strategy to empower these donors with the knowledge, tools, and resources to use social and digital platforms for your organization.
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
Redefining Community Leadership for an Online WorldDebra Askanase
In the age of social media, developing your own social media community is a given, but what does it mean to develop community leadership? Is it possible to share leadership with your online community? This presentation explores how organizations, and particularly schools, can foster online community leaders within social media spaces, and to what mutual benefit. The presentation includes: how to identify online leaders, what value an online leader brings to a school, how to work with online leaders, and what a strong social media community might brings to your school. The presentation also offers a basic strategy for developing and working with their online leaders, and for what purpose.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
Do you struggle with what you (and your colleagues) can and should say, or how you should respond to situations using social media? In this presentation for the Nonprofit Technology Conference, we consider real-world situations, walk through five ethical frameworks you may use to resolve social media conundrums, and look at ways to integrate ethical considerations into your social media policies, training, and practices. This presentation also walks through the case study of Phonedog v. Kravitz, a case involving who owns Twitter followers, and social media policy do's, don'ts, and supporting resources.
This presentation was developed and presented at the 2014 Nonprofit Technology Conference by Debra Askanase (Community Organizer 2.0, National Brain Tumor Society), Farra Trompeter (Big Duck), Carly Leinheiser (Perlman and Perlman), and Ashley Lusk (Threespot). The presentation design was created by Threespot.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Developing an online fundraising campaign takes time to plan correctly, and must include essential social and planning features. This presentation outlines essential elements of a social media campaign, and uses the Tweetsgiving 2009 as the case study.
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
Why does your organization use social media, and is it helping you to accomplishing your goals? This slide deck was used in a presentation with Vermont Arts organizations, and explores the fundamentals of what it takes to meaningfully engage in social media as a nonprofit organization, and use it to move stakeholders to action. It will cover the concepts of Matterness, understanding the online conversation that your stakeholders want to have with you, the importance of personal social media use, how to unleash the hidden capital within your online community by using social media for engagement, ladders of engagement, and critical practices for social media success.
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
Test online stakeholder interest, loyalty and relationships with an online engagement campaign. Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. This presentation is geared for nonprofit organizations, but appropriate for all. It was presented as a workshop at the 2015 Nonprofit Technology Conference in Austin, Texas with Demetrio Cardona-Maguigad of LimeRed Studio.
This presentation breaks down the essential ingredients of preparation, design, execution and measurement of any online engagement campaign. It also includes a DIY checklist and worksheet for crafting your own online campaign.
Takeaways:
1. Tips for understanding when you are organizationally ready to launch an engagement campaign.
2. Organizational resources and assets needed to develop an engagement campaign.
3. Critical elements of successful online engagement campaigns.
4. A roadmap for developing your own engagement campaign.
Streamlining Nonprofit Organizations: It's All About the CloudDebra Askanase
This presentation looks at what cloud computing is, reports on how nonprofit organizations are using the Cloud, factors for success, how to evaluate cloud technology solutions, and developing a tech plan. Includes two nonprofit case studies and a survey of cloud tools for enhancing organizational efficiencies.
This presentation walks you through what you need to understand to develop a comprehensive social media strategy. The presentation includes assessing current marketing and personnel assets, developing the environmental scan and competitive analysis, understanding engagement theory, social media measurement and the strategy itself.
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
The number of people using Smartphones is growing rapidly. How does your website look and function on a mobile browser? Visitors viewing your site on a mobile phone have very different needs than a visitor coming to your site from the comfort of their home or office. Their needs are specific and they don't have a lot of time to wait for a page to load or image to render. Does your website meet the unique needs of mobile visitors? In this webinar we'll discuss the differences between your full content business website versus your mobile website and how your web strategy needs to be different for each. We'll also cover ways to make sure your current site is optimized for mobile viewing and options to create a mobile version of your current website.
Transforming Web Business to a Mobile Business - Presentation by Sirish KosarajuRapidValue
How to transform your web business to mobile business. A presentation by Sirish Kosaraju, Co-Founder & COO at RapidValue Solutions. This presentations address the following topics:
1. Why Mobile?
2. How is Mobile Different from Web?
3. Technology Considerations when moving to Mobile
4. Business Considerations when moving to Mobile
5. Summary
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
Responsive Design and Development "Gotchas"Andrew Malek
This session explores why choosing a good responsive framework, while assisting in development and ensuring a consistent look-and-feel, is just one piece of the much larger process of creating a truly engaging website or web application. Topics include why using the latest swiping motion du jour may not immediately make sense to all users, how a site's layout and content must truly be thought of as an architecture project to get the most "bang for the buck", and what problems that interactivity in the form of form entry can result in driving potential users and customers away, never to be seen again.
Check out this presentation by Modo Lab's VP of User Experience, Eric Kim, as he looks back on mobile advancements of the past year and how your team should be looking forward to the next.
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Secrets of Effective Social Storytelling. Debra Askanase
Stories give context to data and facts. Significantly, stories create emotional connections between you and your audience that can last well beyond the initial contact. Learn how to uncover the stories you already have on hand, look at ways that storytelling can power a fundraising campaign or appeal, review social media tools to tell your story, understand how to make visuals work for your story, and understand the elements of great storytelling.
Online Giving: Trends, Tactics, and Getting Them To The DoorDebra Askanase
New to online giving, or just want an overview? In this presentation, we cover the most recent online giving stats, trends, online donation page and button optimization techniques, and engagement tactics to bring donors to the door. The presentation includes stats on generational giving preferences, mobile giving, crowdfunding, and giving by sector.
71% of adults online use Facebook, and 52% of Internet users regularly log onto at least two social networks. Why are adults using social networks, and how should brands leverage this interest to develop loyal customers? Learn why social network users follow, fan, and interact with brands, what you need to know to engage them, and some of the best practices in several focused service industries.
Finding The Social In Fundraising: AFP Northern New England Keynote AddressDebra Askanase
Millennials are cultural and technological influencers, and their adoption of technology has fueled the social web, along with everything we do with it, including fundraising. In this keynote presentation, I look at what the development of tech platforms, coupled with the rise of social citizens, tells us about how donors, fundraisers and other stakeholders want to utilize social communication for fundraising. The presentation looks carefully at people, media, and expectations of nonprofit behavior, and how what we do today as nonprofits must be social. Lastly, I consider: what does an organization need to do now, to support social media fundraising as new communications media matures?
The key elements to look for in any social media analytics, an overview of social media analytics, and specifically Google analytics, Facebook Insights, Facebook ad analytics, and YouTube Insights. Includes examples, and analtyics screenshots.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Evaluating Your Social Media Efforts for OptimizationDebra Askanase
How do you know if your social media systems are working for your organization, or just getting in its way? Or if your social media channels are effective? This presentation offers a methodology for evaluating the success of your social media efforts within each channel as well as how optimized your social media systems are for success. The presentation includes two case studies plus a sample systems self-assessment matrix, a sample online fundraising self-assessment matrix, and a sample social media channel assessment matrix.
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
How does one navigate personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency” translate into “leadership?” This presentation was prepared for for professional educators and lay leaders at the North American Jewish Day School Conference. The presentation reviews how nonprofit and educational executives are using social media, considers uses and strategy for an executive social media presence, and offers a "playbook" for using your own social media voice as an educator.
This session is for professional and lay leaders who have recently engaged in social media, or are considering how to personally use social media in a professional context.
Knowing what social media data to track is critical to transforming data into content your community wants, and ultimately building a stronger online community. The presentation looks at the one metric you want to measure, what content to optimize to build community, the data metrics that tell you what you need to know about your community and the content it wants, and how to build a social media community of content contributors and curators. Practical examples support this presentation.
Key Takeaways:
a.) How to use social media metrics to better understand your online and social media communities.
b.) The top cross-channel metrics you need to track for developing and optimizing content for the community.
c.) The right content to engage and deepen online relationships within your social media spaces.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
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Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
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https://www.rttsweb.com/jmeter-integration-webinar
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We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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Cheryl Hung, ochery.com
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Key Trends Shaping the Future of Infrastructure.pdf
Harness the power of Location Based Marketing and Geosocialand mobile apps
1. CWE and Harvard iLab
April 24, 2012
Harness the Potential of Mobile Applications
for Location-Based Marketing
Presented by Debra Askanase
2. Today’s workshop
Today’s mobile phone users
The new sales funnel
Geosocial marketing (LBM)
Introducing FourSquare…and a few others
In-class exercise: geosocial for your business
Regroup and “check in”
3. 2. The mobile phone industry
Today’s mobile phone users
http://www.flickr.com/photos/rgtmum/5723413840/sizes/l/in/photostream/
12. The online decision-making moment
http://books.google.com/books?id=JU4J58bum24C&printsec=frontcover&s
ource=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
13. The (new) Customer Hourglass looks at
the entire purchasing experience
Via Altimeter Group
Pre-
purchase
= loyalty
14. Mobile shopping + customer hourglass
http://www.emarketer.com/Article.aspx?R=1008300
15. Environment shifting to “bricks and clicks”
in-store experience
Coupons
Product reviews
Store information
In-store app payment
http://www.flickr.com/photos/ratterrell/4481631/sizes/l/in/photostream/
17. Approx 70% are interested in payment
through an app or at the register via
smartphone
http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-the-ultimate-
shopping-companion/
18. Starbucks has processed 42m payments as
of April 2012
http://www.flickr.com/photos/25095603@N07/5401336237/sizes/l/in/photostrea
m/
19. You + the customer hourglass
What can you support with
mobile tech and geosocial?
How do your customers use
technology ?
Who do you need to include in
your team? Think about sales,
marketing, customer support,
purchasing staff when
developing your own approach
to the hourglass
http://www.slideshare.net/jeremiah_owyang/developing-a-mobile-strategy
20. Considerations
Brick and clicks experience
Customer hourglass
ZMOT capture
Mobile payments
Search
http://www.flickr.com/photos/markcooz/4768576950/sizes/m/in/photostream/
23. Geosocial marketing elements
Friends and family influence
Comparison shopping online
Read online reviews or articles
Tips and social tips
Encourages social advocacy
The right information to nudge someone through
the purchase decision hourglass
Mobility and decision-making at the Zero Moment
of Truth (ZMOT)
25. Geosocial in 2012
• Up to 20 million known smartphone users in
the U.S. have downloaded geosocial apps
• FourSquare is the leader with 20 mil users
worldwide, 50% in US (Predicted 50m by end
of 2012)
• Scvngr claims 2 million worldwide
• MyTown has 4.5 million
….and many, many more niche geosocial apps
26. Check-ins are not widely adopted
http://pewinternet.org/Reports/2011/Location.aspx
27. Who uses geosocial and location-based
services?
http://pewinternet.org/Reports/2011/Location.aspx
28. But highly desirable Millennials and
Females are using geolocation apps
http://www.marketingpilgrim.com/2011/12/location-based-geosocial-apps-not-
used-by-many-yet.html
29. Local search drives geosocial marketing
97 percent of consumers search for local
businesses online
73 percent of all online activity is related to local
content, according to data released by Google
http://www.inc.com/guides/201106/how-to-use-google-places-to-market-your-business.html – Feb 2012
23 percent of all adults have used a location-
based service to get directions and
recommendations
Last stat: http://gigaom.com/2011/09/06/check-in-services-still-struggling-to-win-
over-consumers/
30.
31. Geosocial is where opportunity meets
location
Time of day
Geo-location
Proximity to store or place
Context-aware
= convergence of mobile and online search,
the “bridge” from mobile to sale
http://www.flickr.com/photos/darwinbell/290744139/sizes/o/in/photostream
/
32. Location-based mobile trends 2012
• Total user base of consumer location-based
services to reach 1.4 billion users by 2014.
• Context-aware services are a key trend for mobile
apps, and location is a key enabler of that.
• Location-based services strive to deliver features
and functionalities in tune with the user's
context, taking into account the user's location,
personal preference, gender, age, profession,
intention and so on, thus offering a more-
intelligent user experience than basic location
services can.
http://www.itbusinessedge.com/slideshows/show.aspx?c=87261
33. Geosocial expansion beyond traditional
check-ins to include commerce
http://www.itbusinessedge.com/slideshows/show.aspx?c=87261&slide=5
By 2014, expect uniquely
mobile functions, such as
the ability to "check in" to a
store to alert a retailer that
you are there, or the ability
to add items to a shopping
cart simply by taking a
photo of an item or bar
code in the physical store.
34. Primary and Rising
Geosocial Players
2012
http://www.flickr.com/photos/therefore/4442013105/sizes/l/in/pho
tostream/
36. Practical applications
Events
• Create a location to check into
• Offer prizes for check-ins
• Leave your tips at other events
• Create a scavenger hunt, list or follow guide
Workplace
• Check-in tips
• Mayoral prizes
• Place on lists
• Earn prizes
• Create lists
• Appreciate online reviews
37. Foursquare: now 20 mil members, 600K
brands!
http://www.jeffbullas.com/2012/02/28/is-foursquare-a-
waste-of-time-plus-infographic
44. Yelp Features
• Deals
• Tips and Reviews
• Find locations and places you want
• Great for services as well
• Respond to reviews
• Check-in
• Photos
• Search
• Local events
51. SCVNGR
• Locations have options for checking in,
points associated, challenges
• Business owners and location owners can
create their own challenges and points
• Integrates with FB and Twitter with postings
57. Google Places
• Set up an account: submit info, wait for Google
verification
• Google crawls web to fill out info about your biz
from 3rd party sources (Yelp, Amazon reviews,
etc.)
• Complete the other info (hours of operation,
phone number, etc.)
• Google will display locations in the “local results”
search returns. But fill out your Place 100%!
65. • Mobile check-ins and deals integrate more
fully with multi-channel online marketing, part
of a bigger set of features
• Geosocial features emerge to deepen brand
customer engagement
• Context-aware apps will proactively anticipate
user needs based on interests, intentions,
history, environment, activities, schedule,
priorities, connections and preferences
• Increased camera reliability and integration
with geosocial apps for commerce and search
66. • Geosocial moves beyond a specific location
e.g. Angry Birds’ “magic places” at Barnes and Noble unlocks new
characters December 2011
• Geosocial moves beyond products and into
creative gaming
http://www.sixtostart.com/wanderlust/
• Gamification concepts continue to iterate
creatively
• Geosocial driving sales and local search grows
• As with online communities, geosocial niche
apps emerge, then industry moves toward
convergence (2013+)
68. 1. Choosing the right Location + social +
media combination for you
• What goal do you want any geosocial app to
meet?
• Which geosocial app is most relevant for your
business, and why?
• Do you know of niche mobile apps for your
industry?
69. 2. How will you use geosocial to support
the new purchase funnel?
70. 3. Will you use geosocial apps to support
customer service?
• If so, how?
• Using which apps?
• How will you respond to negative critique?
71. 4. Challenges, deals, and prizes
• Brainstorm 3 prizes or “deals” you could offer
loyal check-in or app users
• Brainstorm two other locations or businesses
with whom you could jointly offer a deal or
prize
• Brainstorm one trek or challenge that meets
your goal
72. 5. Reviews
• Who can you ask to review?
• Do you have a policy to respond to negative
reviews?
• What types of reviews do you want?
• What businesses could you review that
compliment yours?
73. 6. Metrics
• How will you track your success with
geosocial?
• How will this integrate into your total social
media metrics tracking system?
74. I’m always available to answer follow-up
questions!
Email: debra@communityorganizer20.com
Blog: http://communityorganizer20.com
Linkedin: linked.com/in/debraaskanase
Twitter: @askDebra
Other slides: slideshare.net/debask
Telephone: (617) 682-2977
http://www.readwriteweb.com/archives/smartphone_sweet_spot_adults_25_-_44_have_highest.php
the total percentage of smartphone users has risen from 40% to 43%
# of US smartphone users: http://www.clickz.com/clickz/news/2130251/foursquare-reaches-15m-users-triples-audience
http://www.readwriteweb.com/archives/smartphone_sweet_spot_adults_25_-_44_have_highest.php
62% of people 25-34 years old have smartphones. Of all cellphones in the U.S., 43% of them are smart. one out of every five senior citizens has a smartphone at 18% while teens and their parents (the 13-17 and 45-54 demographics) hover around 38-39%.
“It’s a new decision-making moment that takes place a hundred million times a day on mobile phones, laptops and wired devices of all kinds. It’s a moment where marketing happens, where information happens, and where consumers make choices that affect the success and failure of nearly every brand in the world.”eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist
Awareness – Yelp
Consideration – check in, found out about a deal, use QR code to find out more about a product, virtual tours
Intent – dragging items into shopping carts, wish lists, key is to reduce friction between intent and purchase, suggested items to buy
PURCHASE – pay with mobile app (Starbucks’ mobile app), Amy’s ice cream text alerts when fave flavor is in stock, check in-store inventory. Look for prepayment, prepopulated shopping carts in the future. Not tied to a location at all.
Support – boarding passes, customer support texts
Loyalty – badges and discounts to loyal customers, discounts on drink extras at SBUX. In future: will include social influence. JP Licks cow card, CVS card, etc.
Advocacy – getting other customers on board. Encourage tweets, etc. “the holy grail of marketing”
9 percent of mobile shoppers have used their phone to pay at the register, the desire to do so is apparent – 71 percent of app downloaders would be interested in an app that allows them to use their phone as a credit card.
42 million payments as of 4/8/12: http://www.slashgear.com/starbucks-mobile-payments-hit-42-million-09222163/
One in ten smartphone owners (12%) have used a geosocial (“check in”) service such as Foursquare.
-Smartphone owners ages 18-49 are more likely than those over 50 to use either geosocial or location-based services on their phones.
-Geosocial services and automatic location-tagging are most popular with minorities. Latinos use it most widely.
-Though only 7% of white smartphone owners use geosocial services, 59% get location-based information on their phones, compared with 53% of blacks and only 44% of Hispanics.
Last stat: http://gigaom.com/2011/09/06/check-in-services-still-struggling-to-win-over-consumers/
http://www.emarketer.com/Article.aspx?id=1008711&R=1008711
“Consumers…are now more interested in harnessing geographic data to close a sale. This transition is driven partly by the fading novelty of services that were designed mainly to give people bragging rights for being the “mayor” of a local establishment. Consumers seem more interested in using their smart devices to get real-time deals or make purchases.”
Deals: brands are pushing back as they’ve realized deals have created more benefits for location-based providers and less value for brands. Only about one-third care about and use check-ins, while approximately one-third don’t understand them, and around one-third don’t use check-ins.
Deals: brands are pushing back as they’ve realized deals have created more benefits for location-based providers and less value for brands. Only about one-third care about and use check-ins, while approximately one-third don’t understand them, and around one-third don’t use check-ins.