The document discusses how to implement an effective social media and content production program at an institution, including defining goals for the program, determining what types of content to create or curate, and establishing a content plan that identifies topics, audiences, and existing content sources. It emphasizes using both original and curated content to provide value to audiences and achieve organizational goals like branding, outreach, and engagement.
A brief discussion on what content production means in the online communications space, how to think about it, and some of the current tools being used in the space.
Kate Brodock presented on developing a content strategy for institutions. She discussed the importance of creating both original content and curating existing content to enhance communications plans. Brodock emphasized that a content strategy is important for thought leadership, engagement, SEO and branding. When developing a strategy, institutions should consider their content sources, quality guidelines, branding and voice, as well as who and what they represent. Proper implementation requires thinking about length, quality, accessibility, shareability and legal issues.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
The document discusses how social networks and electronic portfolios are blurring boundaries as technologies evolve. It notes that ePortfolios began as digital collections of student work but now resemble social networks through features like blogging, wikis, and multimedia sharing. The emergence of social networks has impacted ePortfolio development by incorporating factors that drive social network engagement, like accessibility, interactivity, and opportunities for networking, into ePortfolio design and use.
Using social media to develop a professional online presenceSue Beckingham
Invited Speaker at University of East Anglia
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way.
Working Social Becoming A Collaborative Firm ALPMA WebinarDavid Blumentals
Today, every law firm increasingly relies upon being able to prosper online to succeed – or even to survive – competitively.
What this means is that every law firm needs to invest at least some resources into a specific goal: becoming a more “social” firm.
Building a professional digital profileLisa Harris
This document discusses building a professional digital profile and presence. It notes that a standard CV is no longer sufficient and recruiters now use social media to evaluate candidates. It encourages actively developing a digital footprint through tools like blogs, Twitter, LinkedIn and Slideshare to showcase work, build networks, and enhance one's career. It emphasizes giving value to one's network by sharing useful information over time rather than just connecting when needing recommendations.
A brief discussion on what content production means in the online communications space, how to think about it, and some of the current tools being used in the space.
Kate Brodock presented on developing a content strategy for institutions. She discussed the importance of creating both original content and curating existing content to enhance communications plans. Brodock emphasized that a content strategy is important for thought leadership, engagement, SEO and branding. When developing a strategy, institutions should consider their content sources, quality guidelines, branding and voice, as well as who and what they represent. Proper implementation requires thinking about length, quality, accessibility, shareability and legal issues.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
The document discusses how social networks and electronic portfolios are blurring boundaries as technologies evolve. It notes that ePortfolios began as digital collections of student work but now resemble social networks through features like blogging, wikis, and multimedia sharing. The emergence of social networks has impacted ePortfolio development by incorporating factors that drive social network engagement, like accessibility, interactivity, and opportunities for networking, into ePortfolio design and use.
Using social media to develop a professional online presenceSue Beckingham
Invited Speaker at University of East Anglia
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way.
Working Social Becoming A Collaborative Firm ALPMA WebinarDavid Blumentals
Today, every law firm increasingly relies upon being able to prosper online to succeed – or even to survive – competitively.
What this means is that every law firm needs to invest at least some resources into a specific goal: becoming a more “social” firm.
Building a professional digital profileLisa Harris
This document discusses building a professional digital profile and presence. It notes that a standard CV is no longer sufficient and recruiters now use social media to evaluate candidates. It encourages actively developing a digital footprint through tools like blogs, Twitter, LinkedIn and Slideshare to showcase work, build networks, and enhance one's career. It emphasizes giving value to one's network by sharing useful information over time rather than just connecting when needing recommendations.
The document discusses tactics for social networking success. It defines social media as tools that enhance information sharing, including text, photos, audio and video. Social media helps businesses increase website traffic, build their brand, and improve customer service and marketing. While a Facebook page is common, companies need an expanded social media strategy across multiple platforms. Social media allows businesses to tell their story and create valuable content to earn attention. Critical success factors include committing resources, generating engaging content, connecting to build relationships, and measuring results.
Leveraging Twitter Ads - SES Chicago - Justin FreidJustin Freid
Paid social media campaigns on Twitter can help increase brand reach and exposure, build communities around content, and generate leads. By targeting the right audiences with relevant messages, a promoted tweet can snowball into thousands of social signals and increase engagement with content and links. For example, a campaign run by TPG for Blue Cross Blue Shield Florida generated over 3,700 new followers and drove users to spend over 2 minutes on the site.
This document summarizes a webinar on making enterprise social networks successful. It introduces the speakers and discusses how social media changed personal interactions and expectations. It then explores challenges of introducing social tools in companies while maintaining security and employee satisfaction. Case studies are presented on companies that implemented social networks for different business purposes. Considerations for social network selection like features, security, integration, and culture are also examined. The document emphasizes benefits like improved collaboration, knowledge sharing, and innovation that social networks can provide.
The document discusses collaboration as both a process and outcome focused on people working together to create solutions. Effective collaboration requires clear vision, commitment over time, and recognizing that outcomes are driven by empowering people. New technologies are enabling transformational collaborative environments beyond cooperation as collaborative networks of people drive societies and economies.
Enterprise 2.0 - Efficient Collaboration and Knowledge ExchangeAcando Consulting
How to enable dispersed teams to coordinate their actions to achieve their goals and how to enable an organization to harness its collective intelligence - with the use of social software and principles of social media.
The document is a summary report from a benchmark study on virtual collaboration in organizations. It finds that the biggest barrier to collaboration is engaging others and a lack of collaborative skills and behaviors. There is also a gap between organizations' espoused values of collaboration and how much it is actually practiced. A key finding is that there is a mismatch between budget allocation and what drives productivity for knowledge workers. The report provides an executive summary and details of the benchmark study methodology and findings on trends and challenges with virtual collaboration.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
This presentation was given by Steve Dale at a recent APM Knowledge SIG event. Further details can be found here http://www.apm.org.uk/news/what-knowledge-management-different-levels-project-environment
Crack The Brand Code With This Simple ExampleSocial Caffeine
The document summarizes the branding strategy for SmarterFaster, describing it as a knowledge networking community that helps users improve their lives through personalized information filtering, credible content, and connecting with thought leaders. The brand aims to empower users and facilitate personal and societal transformation by raising standards of thought and connections. The key experience is portrayed as seeking self-improvement by connecting with others, sharing expertise, and finding better information through a visually engaging semantic search and bookmarking tool.
KM + Social Business - Adrian Malone - APM KSIG Conference 12 March 2013AdrianMalone
This document discusses the evolution of knowledge management and social business at Faithful+Gould from static content to digital discussions and content connecting people both internally and externally. It describes how social technology allows connections beyond immediate peer groups through weak and latent ties. The implications are that organizations must recognize the productivity of social connections and support employees in confidently expressing themselves externally while maintaining a good social media policy.
Schaffert, Sandra (2009): Successful Initiating of Online Communities.
An Analysis of Reports, Projects and Expert Interviews. - Presentation at the
I-Know Conference, September 3 2009, Graz, Austria
This document provides an overview of social media best practices for early childhood education organizations. It discusses the evolution of communication from a one-way model to an interactive social model. It then covers specific social media platforms like blogs, Twitter, LinkedIn, Facebook and Pinterest. For each platform, it provides examples of how early education organizations use it and tips for engagement. The overall message is that social media can help organizations connect with key audiences if used strategically and as part of an overall communication plan.
This document summarizes a presentation about driving live attendance for events in the age of virtual options. It discusses that change is inevitable and virtual events have benefits but also drawbacks. A study found people attend virtual events for cost and time savings while live events allow for networking and interaction. The presentation provides tips for using social media strategically and offers solutions for live events like interactive content, gamification, and planned networking activities to keep events engaging.
This document provides an overview of social media and how to develop an effective social media strategy. It defines social media and the differences between Web 1.0 and Web 2.0. Popular social media tools are described such as blogs, microblogging, online platforms, Facebook, SlideShare, bookmarks, and developing a strategy. Tips are provided for each tool and safety measures are discussed. Resources for further information are listed. The presentation aims to educate about using social media for knowledge mobilization.
The document discusses the concept of co-creation, where companies systematically collaborate with consumers to develop or improve products. It provides definitions of co-creation, describes the motivations and roles of both companies and consumers in co-creation efforts. The document also summarizes interviews with co-creation practitioners, who discuss challenges of co-creation for companies, and the importance of both lead users and average consumers. Finally, it outlines an experiment that tested how different levels of a brand's co-creation efforts affected non-co-creating consumers' perceptions of the brand and product.
This document summarizes a presentation about using enterprise social networks to improve collaboration and knowledge sharing. It discusses why social media is important for companies now, provides two case studies of companies that have implemented successful social networks, and outlines best practices for setting up an internal social platform. The case studies focus on how SAS created an internal social network called "The Hub" that has over 9,500 users, and how PwC uses social tools to drive innovation. Key takeaways include the importance of executive support, addressing barriers to participation, and measuring the value and impact of the social network.
Thom Kearney culture of collaboration PHAC KE Forum Nov 2010Thom Kearney
This document discusses creating a culture of collaboration. It outlines that collaboration requires common goals, sharing knowledge, learning, and building consensus. It notes that the ideal health care ecosystem involves these collaborative elements but the reality is more fragmented. The document identifies some challenges to collaboration like risk aversion and issues with policies. It provides the federal mandate to foster innovation and offers some tools and resources to support collaboration.
Project Management in digital content production processmkparente
The document discusses project management in digital content production processes. It begins by defining production models, including the cascade model and evolutive model. It then details the content production process, including roles like subject matter experts, instructional designers, and project managers. Finally, it discusses tools for project management, such as work breakdown structures, Gantt charts, and PERT charts.
The document discusses strategies for improving the content generation process. It recommends establishing metrics to measure the costs and benefits of content. Reducing research and production times and duplication can lower costs while increasing quality. Knowledge resides with executives and sales teams, so content writers should transfer this knowledge quickly. Faster idea capture techniques and internal content management systems can provide more raw content efficiently.
The document discusses tactics for social networking success. It defines social media as tools that enhance information sharing, including text, photos, audio and video. Social media helps businesses increase website traffic, build their brand, and improve customer service and marketing. While a Facebook page is common, companies need an expanded social media strategy across multiple platforms. Social media allows businesses to tell their story and create valuable content to earn attention. Critical success factors include committing resources, generating engaging content, connecting to build relationships, and measuring results.
Leveraging Twitter Ads - SES Chicago - Justin FreidJustin Freid
Paid social media campaigns on Twitter can help increase brand reach and exposure, build communities around content, and generate leads. By targeting the right audiences with relevant messages, a promoted tweet can snowball into thousands of social signals and increase engagement with content and links. For example, a campaign run by TPG for Blue Cross Blue Shield Florida generated over 3,700 new followers and drove users to spend over 2 minutes on the site.
This document summarizes a webinar on making enterprise social networks successful. It introduces the speakers and discusses how social media changed personal interactions and expectations. It then explores challenges of introducing social tools in companies while maintaining security and employee satisfaction. Case studies are presented on companies that implemented social networks for different business purposes. Considerations for social network selection like features, security, integration, and culture are also examined. The document emphasizes benefits like improved collaboration, knowledge sharing, and innovation that social networks can provide.
The document discusses collaboration as both a process and outcome focused on people working together to create solutions. Effective collaboration requires clear vision, commitment over time, and recognizing that outcomes are driven by empowering people. New technologies are enabling transformational collaborative environments beyond cooperation as collaborative networks of people drive societies and economies.
Enterprise 2.0 - Efficient Collaboration and Knowledge ExchangeAcando Consulting
How to enable dispersed teams to coordinate their actions to achieve their goals and how to enable an organization to harness its collective intelligence - with the use of social software and principles of social media.
The document is a summary report from a benchmark study on virtual collaboration in organizations. It finds that the biggest barrier to collaboration is engaging others and a lack of collaborative skills and behaviors. There is also a gap between organizations' espoused values of collaboration and how much it is actually practiced. A key finding is that there is a mismatch between budget allocation and what drives productivity for knowledge workers. The report provides an executive summary and details of the benchmark study methodology and findings on trends and challenges with virtual collaboration.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
This presentation was given by Steve Dale at a recent APM Knowledge SIG event. Further details can be found here http://www.apm.org.uk/news/what-knowledge-management-different-levels-project-environment
Crack The Brand Code With This Simple ExampleSocial Caffeine
The document summarizes the branding strategy for SmarterFaster, describing it as a knowledge networking community that helps users improve their lives through personalized information filtering, credible content, and connecting with thought leaders. The brand aims to empower users and facilitate personal and societal transformation by raising standards of thought and connections. The key experience is portrayed as seeking self-improvement by connecting with others, sharing expertise, and finding better information through a visually engaging semantic search and bookmarking tool.
KM + Social Business - Adrian Malone - APM KSIG Conference 12 March 2013AdrianMalone
This document discusses the evolution of knowledge management and social business at Faithful+Gould from static content to digital discussions and content connecting people both internally and externally. It describes how social technology allows connections beyond immediate peer groups through weak and latent ties. The implications are that organizations must recognize the productivity of social connections and support employees in confidently expressing themselves externally while maintaining a good social media policy.
Schaffert, Sandra (2009): Successful Initiating of Online Communities.
An Analysis of Reports, Projects and Expert Interviews. - Presentation at the
I-Know Conference, September 3 2009, Graz, Austria
This document provides an overview of social media best practices for early childhood education organizations. It discusses the evolution of communication from a one-way model to an interactive social model. It then covers specific social media platforms like blogs, Twitter, LinkedIn, Facebook and Pinterest. For each platform, it provides examples of how early education organizations use it and tips for engagement. The overall message is that social media can help organizations connect with key audiences if used strategically and as part of an overall communication plan.
This document summarizes a presentation about driving live attendance for events in the age of virtual options. It discusses that change is inevitable and virtual events have benefits but also drawbacks. A study found people attend virtual events for cost and time savings while live events allow for networking and interaction. The presentation provides tips for using social media strategically and offers solutions for live events like interactive content, gamification, and planned networking activities to keep events engaging.
This document provides an overview of social media and how to develop an effective social media strategy. It defines social media and the differences between Web 1.0 and Web 2.0. Popular social media tools are described such as blogs, microblogging, online platforms, Facebook, SlideShare, bookmarks, and developing a strategy. Tips are provided for each tool and safety measures are discussed. Resources for further information are listed. The presentation aims to educate about using social media for knowledge mobilization.
The document discusses the concept of co-creation, where companies systematically collaborate with consumers to develop or improve products. It provides definitions of co-creation, describes the motivations and roles of both companies and consumers in co-creation efforts. The document also summarizes interviews with co-creation practitioners, who discuss challenges of co-creation for companies, and the importance of both lead users and average consumers. Finally, it outlines an experiment that tested how different levels of a brand's co-creation efforts affected non-co-creating consumers' perceptions of the brand and product.
This document summarizes a presentation about using enterprise social networks to improve collaboration and knowledge sharing. It discusses why social media is important for companies now, provides two case studies of companies that have implemented successful social networks, and outlines best practices for setting up an internal social platform. The case studies focus on how SAS created an internal social network called "The Hub" that has over 9,500 users, and how PwC uses social tools to drive innovation. Key takeaways include the importance of executive support, addressing barriers to participation, and measuring the value and impact of the social network.
Thom Kearney culture of collaboration PHAC KE Forum Nov 2010Thom Kearney
This document discusses creating a culture of collaboration. It outlines that collaboration requires common goals, sharing knowledge, learning, and building consensus. It notes that the ideal health care ecosystem involves these collaborative elements but the reality is more fragmented. The document identifies some challenges to collaboration like risk aversion and issues with policies. It provides the federal mandate to foster innovation and offers some tools and resources to support collaboration.
Project Management in digital content production processmkparente
The document discusses project management in digital content production processes. It begins by defining production models, including the cascade model and evolutive model. It then details the content production process, including roles like subject matter experts, instructional designers, and project managers. Finally, it discusses tools for project management, such as work breakdown structures, Gantt charts, and PERT charts.
The document discusses strategies for improving the content generation process. It recommends establishing metrics to measure the costs and benefits of content. Reducing research and production times and duplication can lower costs while increasing quality. Knowledge resides with executives and sales teams, so content writers should transfer this knowledge quickly. Faster idea capture techniques and internal content management systems can provide more raw content efficiently.
A short presentation with an overview on social media and who is using it, the advantages of LinkedIn, how to get people to like your page on Facebook and getting started on Twitter.
Design Production Delivery Of Social Media Content for EMS InstructorsGreg Friese
Presentation given at Wisconsin Technical College EMS Instructor Coordinator conference about design and production of social media for EMS instructor professional development or as an education activity for EMT or Paramedic Students. Presentation by Greg Friese
Grant Tilus presents on using Trello to organize a content creation workflow. He outlines setting up a Trello board with steps in the process as lists, and creating cards for each content idea. These cards should include details like the target persona, sales funnel stage, keyword, question to answer, idea, imagery, and call to action. Moving the cards through the lists as the content is planned, produced, and published helps keep the process efficient. Trello provides structure and simplicity to transform strategies into created content.
Contented - How content management systems create contented customersglanton
To have contented customers you need more than a website, you need a Contented Management System. A collection of digital tools and processes to converse, convert and connect with your customers. Central to these activities is your web content management system. A robust web platform chosen to meet your needs, expertly implemented and integrated across all aspects of your business, from digital marketing to commerce through to sales and support.
This guide from Glanton Solutions, Content Management System implementation and integration specialists explains our philosphy - that "We Believe in Contented Customers"
The document summarizes a content generation process known as a "flywheel" where continuously adding and improving content attracts more audience to a website, building critical mass that can then be monetized. It describes key aspects of the flywheel including research, content assignment, publication, feedback, and recalibration. Each aspect involves key actors and concepts that contribute to the success of the overall flywheel model for continuously generating and optimizing content.
The Beginner's Guide to Digital Content ManagementLaserfiche
Researching Digital Content Management? Get started with the "Beginners Guide to Digital Content Management" - check out www.laserfiche.com to learn more about paperless solutions for your organization.
Enterprise content management and digital workplace. Intratic fundementsIntratic
Unity Group is a Polish company established in 1997 that provides enterprise content management (ECM) and digital workplace solutions. It has over 200 employees across three locations in Poland. Unity Group's offerings include e-commerce systems, B2B platforms, dedicated applications, digital workplace tools, intranets and portals, e-marketing, consulting and training services. Intratic, which is part of Unity Group, focuses on implementing digital workplace solutions in Poland and abroad using a user-centric design approach and leveraging experience gained over many years of ECM implementations.
Marketing Content Management - Digital Innovation SummitAdnovate
How strong Marketing Content Management results in consistent communication across channels and more sales.
Presentation during Digital Innovation Summit.
There's a People Problem Lurking Behind Your Digital StrategyErin Scime
The document discusses addressing "people problems" that often lurk behind digital strategies. It notes that content is often the biggest challenge to manage, but the root cause is typically people-related issues rather than content or business problems. The document provides tactics for turning around people problems, including identifying the issues, positioning a content owner, building a nimble team, and having a socialization plan to align people with goals. Addressing people problems can significantly reduce costs and time spent on non-core activities.
How to build a customer journey from awareness to closeAutopilot
The webinar covered how to build a customer journey from awareness to close using 5 steps: 1) attract new visitors through low-cost channels like social media, 2) retarget visitors based on their website behavior, 3) convert visitors to leads with targeted landing pages, 4) nurture leads to a sale with marketing automation, and 5) measure results and experiment. Speakers from Autopilot and Instapage demonstrated how to personalize touchpoints based on behavior to improve conversions across the journey. Attendees learned about optimizing digital marketing campaigns through testing and analytics.
Presentation by Jeb Banner for the American Marketing Association in Indianapolis covering the future of Search Engine Optimization (SEO) and digital marketing. Ideas originally posted on the SmallBox blog here: http://blog.smallboxweb.com/2011/09/12/the-future-of-seo/
The document outlines how to develop an effective digital strategy. It discusses that companies must adopt new technologies or face competitive obsolescence. A digital strategy should address rapid technological change, changing user behaviors, and organizational impacts. It recommends a minimum viable digital strategy that is high-level, user-centered, rapidly developed through collaboration, and focused on outcomes. The process involves discovery, vision, planning, and measurement phases to iteratively improve the strategy.
The Comparative Context: Journeys Across the Digital EcosystemMichelle Berryman
This presentation explores how we map the phases of the customer journey against specific areas of inquiry related to customer needs and then apply this framework to a review of competitive and comparative brand experiences. The outcomes of this analysis deliver both qualitative and quantitative results that inspire our clients and us. In turn, the insights gained enable our design team to deliver far more compelling experiences.
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'Distilled
Strategy is hard. The word strategy is synonymous with tough decisions, head scratching and late nights, but it doesn't need to be that way. At its core, strategy is about picking A or B and following through with the execution. In this presentation, Craig will describe the exact process he uses to create strategies for Distilled's clients. By the end, you'll have a clear process for defining your own strategy and ensuring the best chance of success.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Advanced Enterprise SEOs, Unite!. PRESENTATION: Enterprise SEO Chaos - Given by Patrick Stox, @patrickstox - IBM, SEO Specialist. #SMX #12A
This document summarizes a presentation given by Ellen ReathWhite on integrating search marketing and social media strategies. The presentation discusses moving from independent "cowboy" mentalities to interdependent team approaches. It advocates leveraging unique expertise through specialist roles within cross-functional teams. Checklists and roadmaps are presented as tools to facilitate collaboration between search and social media specialists.
This is a digital strategy brand hands-on tutorial/workshop I never ended up using. Made in 2006 for OMG.tv. I think it's a pretty good place to start when looking for an online strategy/social media play.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Effective Networking Techniques Cl July 2012craiglazinsky
The document provides tips for effective networking including refining one's personal brand, approaching people at networking events, following up after events, and optimizing one's LinkedIn profile. It emphasizes that most jobs are found through networking rather than applications, highlights the importance of developing a strong personal brand, and provides advice for introverts on how to effectively network.
The document discusses using social media as a fundraising tool. It provides an overview of social media basics and tips for using different social media platforms like blogs, Twitter, Facebook and LinkedIn for fundraising purposes. Some key benefits mentioned are relationship building, prospecting, sharing stories and promoting brands at low cost. Cons include loss of control and the time investment required. The document provides specific guidance on setting up and using accounts and engaging supporters on different social media channels.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Social media &_engagement_marketing_8.27.12candidmarketer
This document provides an overview of social media and engagement marketing. It discusses listening to audiences, moving away from one-way communication ("the monologue is dead"), empowering customers through infinite access to brands, and defining success through objectives and metrics. The document also covers audience segmentation, content strategy, and tools/tactics for social media marketing. It emphasizes the importance of inspiring rather than just informing audiences.
This document outlines an agenda for a workshop on using social media. It discusses key concepts like Web 1.0 and 2.0, finding quality content online, flipped classroom approaches, and issues around online professionalism and digital scholarship. Participants engage in activities to explore their institution's social media policy, design a flipped classroom lesson, and discuss what constitutes scholarly work using social media. The goal is to help attendees learn best practices for using social platforms in their work and consider new models of teaching, collaboration and knowledge sharing online.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Researcher online 1 Building an Online IdentityHelen Webster
The document discusses a talk given by Dr. Helen Webster on building an online identity as a researcher. The talk aimed to raise awareness of how social and digital media can enhance research work, understand issues with these tools, and evaluate different digital tools. It covered thinking digitally in a networked and open way. The talk discussed professional identity online, including who you are online and tips for enhancing visibility, such as using social media, authoritative sites, keywords in metadata, and updating at peak times.
Open Innovation Meets Social Media - Stefan LindegaardOpenKnowledge srl
The document discusses how open innovation can meet social media. It provides examples of how social media can help companies get attention from partners, gain recognition as thought leaders, and become preferred partners through opportunities created by social media. However, companies must build understanding and competence in social media, form internal and external teams, and develop strategies for influencing key stakeholders in order to fully leverage social media for open innovation. A shift is also occurring where new leadership mindsets and skills are needed to facilitate open innovation through networking and communication.
How to Use Social Media to Advance Your Graduate Career (Intro) LectureDeanna Peluso
Deanna Peluso's slides from her lecture at Simon Fraser University Department of Graduate Studies lecture on how to use social media, like twitter to propel student's graduate careers, and how to navigate the basics of social media networking.
TeachThought is a platform that connects K-20 educators with emerging trends, innovative tools and progressive curricula. It has a global audience of over 80,000 educators annually who are seeking new ideas. TeachThought believes in partnering with organizations to provide compelling content to educators in an accessible way. It features articles on trends, tools, thought leadership and reviews of educational resources to help educators grow and lead innovation.
The document discusses the rise of social media and its importance for businesses. It notes that (1) social media allows for two-way conversations between businesses and customers, rather than one-way communication, (2) businesses need to actively engage on social media by listening to customers and providing compelling, shareable content in order to benefit, and (3) while it requires some time investment, social media engagement can provide marketing benefits like increased search visibility and brand awareness.
This document summarizes a presentation about using social media for job searching. It discusses popular platforms like LinkedIn, Facebook, and Twitter and provides tips for using each to engage with professionals, find jobs, and build a personal brand. Companies are also increasingly using social media to screen candidates, so the presentation outlines what will attract and alienate employers during this process. Lastly, it recommends additional resources and websites to help job seekers explore careers and find opportunities.
Communications getting attention & enhancing your reputationDeborah Spector
You're doing amazing work, but no one seems to know! Today's session is designed to help you streamline & coordinate your communications and develop a communications plan. Communications planning helps you define how you communicate with your various audiences. Any questions please contact deborah@creative-si.com.
Building digital eminence: How to look great onlinelaurapnicholas
The document discusses how to build digital eminence online. It defines digital eminence as how a person is known and respected online based on their achievements and knowledge. It recommends 5 steps to build digital eminence: 1) define your personal brand, 2) optimize your LinkedIn profile, 3) share ideas through LinkedIn microblogging, 4) blog by commenting on other blogs, and 5) potentially launch your own blog or social media property. It emphasizes starting small by observing and engaging online, and defines actions to get started building an online presence through LinkedIn, blogging, and social media.
This document provides an overview of marketing strategies for startups. It discusses the importance of branding and connecting with customers through marketing and design. It recommends startups know themselves and their customers in order to engineer an effective brand and social experience. The document outlines strategies for various social media platforms, creating engaging content, public relations, evaluating marketing efforts, and resources for further learning. Marketing helps startups raise funds, acquire customers, attract employees, and grow their business.
The document provides an overview of how to become a content marketing rock star. It discusses that content marketing opportunities are limitless today across multiple online channels. It defines content marketing as providing valuable content to drive website traffic and lead conversion. The document outlines developing a content marketing strategy, finding content ideas, differentiating content, promoting content on social media, measuring results, and turning content into new clients. It emphasizes that the goal is to drive action through content rather than just eyeballs and discusses tools for measuring the impact of a content marketing strategy.
The document discusses the rise of social media and its importance for businesses. It notes that social media allows for conversations, with people relying on personal networks to make decisions. It then provides statistics on social media usage in Canada and argues that businesses should have a social media plan and strategy to engage customers and discuss compelling, unique content. The document emphasizes that social media is about participation, not just receiving information, and businesses need to be prepared to respond to challenges.
Similar to Social Media + Content Production: How to effectively implement a content production plan at your organization (20)
Presentation given by Lisa Romeo, Director of Communications for the Downtown Committee of Syracuse, Inc.
Session 8 of Social Media Breakfast Syracuse, held on 26 September 2013 and focusing on social media for non-profits.
Social Media Use for the CNY Chapter of the Alzheimer's AssociationKnowledgewebb Training
The document outlines Jared Paventi's rules for social media use for non-profits. The five rules are: 1) Have a plan, 2) Know your audience, 3) Define your voice, 4) You are not in charge, and 5) Learn from the mistakes of others. The document provides supporting quotes and statistics about social media usage to illustrate the importance of understanding one's target audience and being authentic in online communications.
Presentation given by John Tonello, VP of Communications and Marketing for WCNY.
Session 8 of Social Media Breakfast Syracuse, held on 26 September 2013 and focusing on social media for non-profits.
Presentation given by Liz Poda, Director of Marketing for the Rescue Mission of Central NY.
Session 8 of Social Media Breakfast Syracuse, held on 26 September 2013 and focusing on social media for non-profits.
This document provides 10 tips for making content socially and digitally friendly. The tips include demonstrating value to the audience rather than just providing information, titling pieces attractively and accurately, designing for how people read online, using appropriate language and voice, optimizing for different formats and devices like mobile, incorporating visual elements, considering search engine optimization, leveraging social media, and being bold in content while integrating across channels. The overall message is to create content that provides value and fulfillment for the audience.
Using social networks in advancing your career
The document discusses how to use social networks for career advancement, including researching companies, networking, job searching, personal branding, and connecting these activities. It recommends LinkedIn, Twitter, blogs and others for networking, research and personal branding. Aggregation tools like Friendfeed can streamline multiple networks. Personal branding involves consistent branding across profiles and thought leadership. The document encourages developing an online portfolio and presence to advance one's career through social media.
This is Twitter presentation put together by Amy Sample Ward and presented to TiE Boston as part of their Social Media usage for Non-Profits panel discussion on 4/8.
- The document discusses strategies for corporate blogging, including setting goals, aligning with marketing strategies, and determining metrics.
- It recommends blogging to provide information to customers, receive feedback, and engage in conversations to build thought leadership and increase SEO.
- Advice is given on when to start a blog, how to set it up technically, create valuable content, and ways to enhance it with things like polls, images and video. Resources for learning more are also provided.
Social Media + Content Production: How to effectively implement a content production plan at your organization
1. Social Media + Content Production
What You Need to Know to Implement Implement
an Effective Program at Your Institution
Kate Brodock
Executive Director of Digital & Social Media at Syracuse University
Founder & Chair of Other Side Group
3. AGENDA
SOCIAL MEDIA and YOUR INSTITUTION
CONTENT PRODUCTION
CONTENT CREATION vs CONTENT
CURATION
CREATING A CONTENT PLAN
DIGITALLY FRIENDLY CONTENT
Kate Brodock UCDA, 15 October 2012
5. What is social media?
“We are living in an era of social
transformation…where new business models and
operating philosophies are replacing the old. This
era is about a lot more than just media and
marketing rather it is about understanding the new
rules of the marketplace….the marketplace of
people connected to everything and everyone
because of technology.” – Jay Deragon, Relationship
Economy
Kate Brodock UCDA, 15 October 2012
6. Social Media Breakdown
The “Social” The “Media”
• Bi- or Multi-directional • Social platforms
• Conversation • Video, photo, audio (rich-
• Engagement media)
• Listen • Content
• Trust
• Transparency
Kate Brodock UCDA, 15 October 2012
7. What does this mean for our audience?
People are finding, learning about, engaging with
and creating value in multiple ways, we can’t just
promise it any more.
Kate Brodock UCDA, 15 October 2012
9. Some Functions of Social Media within Higher
Ed
• Marketing & Branding
• PR
• Media
• Sales, Prospecting, Outreach
• Community Management
• Customer Service
• Media Relations
• Internal Communications
Kate Brodock UCDA, 15 October 2012
11. Social Writing
“Content, primarily in written format, that is designed to
be optimal for social sharing.”
• Goal 1: Create content that people want to share.
• Goal 2: Create content that will work well once shared.
- Other Side Group, 2012
Kate Brodock UCDA, 15 October 2012
12. Brand Journalism
“Brand Journalism is when any organization….creates
valuable information and shares it with the world.”
• Brand Journalism is not a product pitch. It is not an advertorial.
It is not an egotistical spewing of gobbledygook-laden corporate
drivel.
• Instead, Brand Journalism is the creation of Web content –
videos, blogs posts, photos, charts, graphs, essays, eBooks,
white papers – that deliver value to your marketplace and serve
to position your organization as one worthy of doing business
with.
- David Meerman Scott, 2009
Kate Brodock UCDA, 15 October 2012
13. What is Content?
• Writing - blogging, eBooks, white papers
• Photos
• Audio clips
• Video
• Use-generated content
• Third-party content – articles, videos, etc
Kate Brodock UCDA, 15 October 2012
14. Good Content Is…..
• Likeable
• Influential
• Useful
• Relevant
• Engaging
• Action-inspiring
• Interactive
• Shareable
Kate Brodock UCDA, 15 October 2012
15. Content Production: How it works with your
communications plan
Your goals may be:
• Branding, promotion, outreach, media relations,
prospecting, alumni relations….
Content opens up new opportunities to reach new
people….. have them reach you….. initiate
conversation….. create more engaging experiences
and two-way relationships…… have your “brand”
shared with other networks……
Kate Brodock UCDA, 15 October 2012
16. Why start a content program?
• Thought Leadership
• Education
• “Lead generation” (finding prospective students, for
instance)
• Engagement and Community Building
• Search-Engine Optimization (SEO)
• Brand Awareness
• Outreach
• Media Relations
• Traditional methods are not sufficient, and you’re
likely missing opportunities
• If you’re already in the social space, you need
something to share and connect to people with,
Kate Brodock
right? UCDA, 15 October 2012
17. Why is creating a digital content program
important?
People are consuming information in new ways. You
need to keep up with them.
• Skimming
• Video consumption
• Visual stimulation
Kate Brodock UCDA, 15 October 2012
18. Why is creating a digital content program
important?
Your specific audiences are communicating in new
ways. You need to meet them there.
• Current students
• Prospective students
• Tech savvy faculty, staff and alumni
• Media and external parties
Kate Brodock UCDA, 15 October 2012
19. Why is creating a digital content program
important?
With the right content, you have the potential to reach
more people.
• Social content
• Valuable content people want to share
• Search-engine optimized content (SEO)
Kate Brodock UCDA, 15 October 2012
20. Why is creating a digital content program
important?
People are getting bored or annoyed with straight
“sales” tactics and traditional marketing, especially
when they’re online. You need to give them a reason to
re-engage.
• They want something valuable and useful.
• If you can offer them that value, that’s a good thing!
Kate Brodock UCDA, 15 October 2012
22. Content Creation vs Content Curation
CONTENT CREATION
• Original content created by your organization.
Beneficial for:
• Demonstrating value directly
• Thought Leadership
• Giving deeper, more knowledgeable insight into your brand
• “Controlling the message”
Kate Brodock UCDA, 15 October 2012
23. Content Creation vs Content Curation
CONTENT CURATION
• Discovering, gathering, culling through and presenting existing
digital content that surrounds a specific subject matter.
• “Content curation is the process of sorting through the vast
amounts of content on the web and presenting it in a
meaningful and organized way around a specific theme. The
work involves, sifting, sorting, arranging, and publishing
information.” – Beth Kanter, 2011
Beneficial for:
• Supporting Thought Leadership
• Quick pieces of content
• Creating conversation
Kate Brodock UCDA, 15 October 2012
24. Content Creation vs Content Curation
CONTENT CREATION
+
CONTENT CURATION
=
SWEET SPOT
Kate Brodock UCDA, 15 October 2012
26. Your Goals
What overall institutional goals are you trying to
achieve?
• Who’s your audience?
• Why do you want to reach them?
• What action do you want them to take?
• What “business” goal do you want to accomplish?
Kate Brodock UCDA, 15 October 2012
27. Content Parameters
What are the various topic areas that you’ll focus your
content on? What boundaries can you put around your
content? How do these parameters reflect on your
brand?
• What are your organizational values or mission?
• What problem do you solve for your customers?
• Can you help them solve further problems?
• Can you think more broadly about your product, service or
organization?
• What part of your brand do you want your audience to connect
to?
• Can you help your customers help their customers?
Kate Brodock UCDA, 15 October 2012
28. Content Sources
Where do you already have existing content?
• Old photos and audio (archives?)
• Un-organized video footage
• Existing marketing copy
• Testimonials
• User-generated content
• Internal communications
• On-going phone or email exchanges
Kate Brodock UCDA, 15 October 2012
29. Content Sources
Where can you get additional content?
• Enthusiastic students or alumni
• Live events
• Social media channels
• Third-parties
• User-generated content
• Cross-campus partnerships
Kate Brodock UCDA, 15 October 2012
32. Content Quality Considerations
What type of quality guidelines do you want to have for
your content?
• High-profile vs low(er)-profile events
• When to use user-generated content
• Professional vs non-professional options
• Who’s the audience?
What purpose is content being used for?
• Marketing vs media relations
• Informational vs engaging
• What platforms will the content be going on?
• Who’s the audience?
Kate Brodock UCDA, 15 October 2012
33. Branding and Voice Considerations
Branding
• How does this content fit into our brand message?
• Does this content accurately represent our brand?
• How do we want our brand portrayed in this particular piece of
content?
• Who’s our audience?
Voice
• How do you want your brand portrayed?
• Social media is sometimes more casual than other formats
• The Voice Brand and The Emotional Brand
• Who’s your audience?
Kate Brodock UCDA, 15 October 2012
34. Things to Think About
• Length
• Quality
• Accessibility
• Shareability
• Verification
• Legal Issues and Rights
• Attribution
Kate Brodock UCDA, 15 October 2012
36. 10 Ways to Make Your Content Socially
Friendly
1. Demonstrate value, don’t just give information.
Consistently ask yourself whether you’re giving your audience
value that will make them feel fulfilled, see you as a trusted
resource, and make them come back in the future.
Kate Brodock UCDA, 15 October 2012
37. 10 Ways to Make Your Content Socially
Friendly
2. Label your pieces to be attractive, informative and
accurate.
Kate Brodock UCDA, 15 October 2012
38. 10 Ways to Make Your Content Socially
Friendly
3. Make sure your layout matches the way people
consume.
Kate Brodock UCDA, 15 October 2012
39. 10 Ways to Make Your Content Socially
Friendly
4. Think about language, wording and voice.
Kate Brodock UCDA, 15 October 2012
40. 10 Ways to Make Your Content Socially
Friendly
5. Make sure your content is in the right format.
Kate Brodock UCDA, 15 October 2012
41. 10 Ways to Make Your Content Socially
Friendly
6. Remember, people like visual.
Kate Brodock UCDA, 15 October 2012
42. 10 Ways to Make Your Content Socially
Friendly
7. Think about SEO.
Kate Brodock UCDA, 15 October 2012
43. 10 Ways to Make Your Content Socially
Friendly
8. Share content across platforms.
Kate Brodock UCDA, 15 October 2012
44. 10 Ways to Make Your Content Socially
Friendly
9. Social is powerful.
Kate Brodock UCDA, 15 October 2012
45. 10 Ways to Make Your Content Socially
Friendly
10. Think about mobile.
Kate Brodock UCDA, 15 October 2012
46. Thank you!
Any questions?
Twitter - @just_kate
Email – justkate@syr.edu
Today and Tomorrow - katebrodock.com
Ad Comments Here - othersidegroup.com
Presentations - Slideshare.com/justkate
And other…….
Kate Brodock UCDA, 15 October 2012