This document summarizes a webinar on making enterprise social networks successful. It introduces the speakers and discusses how social media changed personal interactions and expectations. It then explores challenges of introducing social tools in companies while maintaining security and employee satisfaction. Case studies are presented on companies that implemented social networks for different business purposes. Considerations for social network selection like features, security, integration, and culture are also examined. The document emphasizes benefits like improved collaboration, knowledge sharing, and innovation that social networks can provide.

1. How to make your
enterprise social
network a success
Socialcast and Change Agents
Worldwide present a Webinar
Learning Series
April 2014 Twitter hashtag: #SCNow
Art:KennyRandom

2. Today’s Speakers
Work is learning and
learning is the work.
People have connected
with Harold over the past
decade, through his blog
and consulting practices,
for innovative ideas on
leadership, networked
business, social learning
and personal knowledge
management.
Trusted advisor to
enterprise customers
seeking to design, launch
and grow their internal
social networks. Builder of
communities, the one
behind the scenes that
quietly hammers the pieces
together until the strong
foundation is evident.
Seeker of early adopters
and use cases, nurturing
the human connections
necessary to ensure
buyers and their
constituents trust and love
a product.
Harold Jarche, Speaker
@hjarche
www.jarche.com
Carrie Basham Young,
Speaker
@carrieyoung
talksocialtome.com

3. In 2009, social networking inside
companies happened through wikis, blogs
and email lists.
But in our personal lives, we were using
Twitter and Facebook.
In the process of creating and absorbing
this constant stream, we started to
process information differently.
Faster. More Details. Instant Gratification.
Social technology changed our
expectations, our habits, and our
collective desire to share information
openly.

4. How does a
company
introduce social
technology and
maintain both
information
security and
employee
satisfaction?
Case
Study

5. Our conversation today
● 3 real company journeys on the path
to becoming a “social” business
● Technology, business cases and
readiness factors when selecting a
solution
● The ROI and value of an enterprise
social network
● Important considerations: features,
security, integrations, and company
culture

6. “informal social relationships have always been linked to effective performance”
Image by Anne Marie McEwan
TheSmartWorkCompany.com
social business is nothing new

7. innovation first appears at the edges

8. Tangible Values of an Enterprise Social Network
In Daily Work
Fewer emails → more time working, less time in the inbox
User generated content → access to better information
Global collaboration → less travel, fewer meeting
Knowledge management → less time searching, less duplication
For Product Development:
Faster product cycles → find issues and iterate quickly
Faster time-to-market → faster profits
Better product quality when more eyes review
For Project-Based Work
In-context feedback and comments → fewer iterations, more efficiency
Organized information → faster access to information

9. Measuring Value: One Approach
Business Value Method
Source: Success Measurement of Enterprise Social Networks
Alexander Richter, Julia Heidemann, Mathias Klier, Sebastian Behrendt
Cooperation Systems Center Munich, Bundeswehr University Munich and University of Regensburg, Germany
http://www.kooperationssysteme.de/docs/pubs/Richter%20et%20al%202013_WI2013_Success_Measurement_of_ESN.pdf
IndividualGroups

10. The Clothesline Paradox:
You put your clothes in the dryer, and the energy you use
gets measured and counted.
You hang your clothes on the clothesline, and it
"disappears" from the economy.
-Steve Baer as recounted by Tim O’Reilly at edge.org

11. Intangible Values of an
Enterprise Social Network
● Employee Happiness -
“Return on Community”
● Cooperation in a crisis
● Situational awareness
● Humanizing work
● Building collective
intelligence
● New employee onboarding
● Communication outside of
hierarchy

12. Employee Benefits:
What’s in it for me?
● Become “real” to your colleagues
● Alleviate “formal” support burdens
● Take charge of when & how you work
● Receive credit for your ideas
● Establish direct relationships and
strengthen your ties
● Give and receive “thanks”
● Make your work “visible”
● Enjoy engaging with your team

13. For the company whose employees had
created an enterprise social network without
formal support, the “social” train had already
left the station.
They recognized the benefits in light of the
challenges, and now had a choice to make:
Embrace social technology, trust in employees,
and a new way of working, or let regulations
and compliance hurdles stop social business
efforts?
Case
Study

15. how enterprise social networks create business value
Based on:
http://www.altimetergroup.com/2012/02/making-the-business-case-for-
enterprise-social-networks.html

16. People-centric Services: Oscar Berg: The Digital Workplace Concretized http://www.
thecontenteconomy.com/2012/09/the-digital-workplace-concretized.html

20. Business Needs: Employees needed to find
information, ask questions and receive
answers, and learn about colleagues who
could help them on projects. IT and
Communications needed to safely harness
these discussions.
Responsible Team: Corporate
Communications and IT teams
The Solution: “Connect Us” by Socialcast in a
private cloud in the EU
Today:
• 50,000 users globally
• Signature events like the All Employee Jam
• Completely virtual conferences
• Integration into business systems
• Time saved and innovation is faster
Case
Study

21. Business Needs:
Improve communications through an informal,
internal forum. Collaboration was becoming
difficult; data was trapped in data silos.
Old Solution:
Microsoft SharePoint
Responsible Team:
Enterprise Innovation
The Solution:
“Buzz” powered by Socialcast on-premise;
imported pilot data into Buzz
Today:
31,400 active users
500,000 posts
100 integrations with business systems
20 apps created to measure activity

22. Business Needs: Foster a culture of innovation by
supporting technical collaboration. Unite R&D
scientists and engineers in a highly secure 24/7
virtual lab for constant innovation opportunities.
Responsible Team: IT Lab Collaboration
The Solution: “Spark” by Socialcast in the cloud
Today:
• 3000 users in the R&D team use Spark
• Employees share and discuss content available in
‘knowledge at rest’ resources (3M wikis and
databases)
• ESN facilitates ‘knowledge in motion’ - dynamic
bits of data and information in real-time streams
• Analytics help identify social influencers
• “No Email” incentives - special avatars for users
who haven’t emailed for 1+ weeks

23. Security:
Cloud vs. On Premise
Identity:
Integrates with Directory, Single Sign On, Profiles
Employee Usability:
Easy to Use and Learn?
Community Manager Usability:
Easy to manage on a daily basis?
Mobile Access:
Mobile applications, email integrations available?
Business System Integration:
Social where employees work.
Total Cost of Ownership:
Custom or out of the box?
Key ESN Considerations

24. Questions?
Art:KennyRandom

25. Credits
Cast
First Speaker, Independent Gen Y Do-er, Solo Change Agent.....….…...Carrie Basham Young
Second Speaker, Keen Subversive, Solo Change Agent..................................... Harold Jarche
Crew
Sponsor, VP Marketing, Socialcast……………………………......…..……....Joan Bodensteiner
Visual Lametta, Change Agents Worldwide…………………….....……....…..…...Joachim Stroh
Image Credits
Cover and Q&A……...……………………………..………..………..Kenny Random, Street Artist
Network Graph………………………………………..……………………………..…LinkedIn Maps
Coffee……………………………………………. 'Cortado With Christmas Tree :)' on flickrcc.net
Selfie…………………………………………………………. '6/365 - Fat Breakfast' on flickrcc.net
Baby Toes………………………………………………………………………..'toes' on flickrcc.net
Keyboard…………………………………………………. 'write down my name ...' on flickrcc.net
Tracks…………………………………………………………………….. 'IMG_0270' on flickrcc.net
Locked Gates………………………………………………………... 'Locked heart' on flickrcc.net
Clothesline…………………………………………………... 'Panni stesi a Venezia' on flickrcc.net
Library………………………………………………………………………... 'Library' on flickrcc.net
Sunset………………………….…………………………….. 'The sunsets are free' on flickrcc.net
Coins…………………………….…………………………………….. 'Pound coins' on flickrcc.net
Smiling Hand…………………….……………….. '065/365: Show us your smile!' on flickrcc.net
3M……………………………………………………………………….. Courtesy of 3M Spark Blog
Humana………………………………………………………………..…. Courtesy of Packers.com
LEGO Image………………………………. 'unemployment was high in lego land' on flickrcc.net
All CAWW slides are licensed under share-friendly Creative Commons BY 4.0 (i.e., "use at will").
www.changeagentsworldwide.com

26. About Change Agents Worldwide
We are a network of progressive and
passionate professionals, specializing in future
work technologies and practices. We designed
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cooperative, where value is realized by every
node in the network. As the network grows, the
benefits compound exponentially. We believe
change is coming fast to the enterprise. We
believe in the principles that drive the evolving
web: chief among those are transparency,
sharing/collaboration, authenticity and trust. We
are excited about new behaviors, structures and
technologies that will fuel healthy, productive
disruption to industrial-age beliefs, taxonomies
and processes. We share a passion for
introducing change to large institutions that
results in a step change in productivity, higher
engagement and richer experiences.
Visit http://www.changeagentsworldwide.com/