The document discusses the benefits of strong marketing content management in achieving consistent communication and increasing sales across multiple channels. It highlights key performance indicators that show significant improvements in sales growth, data accuracy, customer retention, and satisfaction when using Product Information Management (PIM) technology. Additionally, it emphasizes the reduction of search time and costs associated with campaign development as a major advantage of effective content management.

1. “How strong Marketing Content Management results in
consistent communication across channels and more sales”
By: Paul Broersen - Adnovate

2. MarketingProfs

3. 12 minutes per day
26 minutes per day
37 minutes per day
How much time do marketers waste on searching existing
marketing content?

4. Key omni-channel pressures

5. Source: Winterberry Group – June 2013
Which of the following are inhibiting your ability to implement a multi channel approach?

6. http://www.adnovate.com/power-marketing-content-management.html

7. In-store
ERP
Print
Publishing
Social
AppsCRM
Campaign/
Marketing
Automation
CMS
DAM
PIM
eCommerce

8. Year-Over-Year Impact of PIM Technology
Key performance indicator With PIM Without PIM ∆
Product Sales Growth 13% 8% 163%
Improvement in data accuracy 17% 5% 340%
Improvement in time-to-information 20% 8% 250%
Improved customer retention 11% 3% 367%
Improved customer satisfaction 8% 3% 267%
Source: Aberdeen Group 2014

9. 27%
36% 40% 35%
62%
80%
69%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Increased conversion rates Increased margins Acquisition of new customers Increased sales per customer
eCommerce Performance
without PIM with PIM
ROI of PIM

10. reduce the
search time by as much as
70%
-10% translation costs
save 75% time correcting errors in product
descriptions and 30% time updating a product
20% reduction on campaign
development and roll-out costs

11. Would you like to discover the potential
for your organization?
Contact:
Paul Broersen
pbroersen@adnovate.com
+31 346 58 28 00
@AdnovateUpdate
marketing content management