Social Media
Robert Cooney, MD, MSMedEd, RDMS, FACEP
Disclosures
However…
Got Handouts?
@EMEducation
What is Social Media?
Web 1.0
Producer Consumer
Web 2.0
Our Day Ahead
9:50-10:15: Barriers to Using Social Media
10:15: Finding the Content You Need
12:15: Building Your “Brand”
12:45: The Problems with Social Media
1:30: Defining Digital Scholarship
Our Tasks
Activity 1
Review your institutional social
media policy. List key points on a
sticky note. With your group,
“theme” and sort the barriers you
identify.
Time: 15 minutes
Our Tasks
Activity 1, continued
Shared your themes and subthemes
with other groups
Time: 10 minutes
Flipped Classroom Practice
Traditional Classroom
Lecture  Homework (Really??)
Flipped Classroom
Prework (recorded lecture)  Group Work
How do I find quality content??
How do I find quality content??
What is quality content??
www.foamsearch.net
Activity 2
Using the provided worksheet, design a flipped
classroom experience for interns
Theme: Procedural Sedation
Create Goals and Objectives
Search and select pre-work (reading, podcast, vodcast)
Submit work to:
https://goo.gl/forms/mdB7WqpBpDAeWI5j2
Time: 30 minutes
Activity 2, Continued
Group Report Out
Share your creation
Time: 15 minutes
Getting Started with Online Teaching
Creation
Collaboration
Consumption
Safety
Existence
Creation
Collaboration
Consumption
Safety
Existence
–unknown medical student
“If you’re not on Facebook, you don’t exist.”
Listening Posts
https://www.google.com/alerts
Embassies
Embassies
Platform
AKA: Home Base
Your Own Website?!
It’s easier than ever:
www.squarespace.com www.wordpress.org
Creation
Collaboration
Consumption
Safety
Existence
What happens in Vegas,
stays in Vegas…
…except when shared to social
media.
“Health Information”
Any information, whether oral or recorded, that:
Relates to the…health or condition of any individual, the
provision of heath care of an individual...
Pop Quiz
Has professionalism
changed?
Activity 3
Debate the meaning of
online professionalism
Use sticky notes to ID
themes and sort
Time: 30 minutes
Activity 3 Continued
Report Out
Group share
Time: 15 minutes
Digital Professionalism
“Digital media are not an intrinsic threat to medical professionalism. Professionals should
use digital media for positive purposes in ways that support principles of:
patient care
compassion
altruism
trustworthiness
Professionals should be aware of the shaping nature of their relationships with digital media
and they should maintain the capacity for deliberate, ethical, and accountable practice when
using them.”
Digital Professionals
Proficiency
Reputation
Responsibility
12 Word Social Media Policy
Don’t Lie, Don’t Pry
Don’t Cheat, Can’t Delete
Don’t Steal, Don’t Reveal
Creation
Collaboration
Consumption
Safety
Existence
Creation
Contribution
2006
Curation
Contribution
Why?
Creation
Why Create?
Guest Speaker/Author
Make your work count twice
Volunteer for publication
Build YOUR brand
Curating
Aggregate
Distill
Combine (mash up)
Elevate
Digital
Scholarship ?
Scholarship
Documentation,
Peer review,
And
dissemination
Integration
Connections across
disciplines; taking
what is known and
creating new
understandings
Teaching
Developing
innovative teaching
materials; advancing
curricula; evaluation
of learning
Application
Applying
knowledge to
improve outcomes
in a community
Discovery
Creating new
knowledge;
verifying existing
knowledge
Boyer, 1990
Operationalizing Boyer
Clear Goals
Adequate Preparation
Appropriate Methods
Significant Results
Effective Presentation
Reflective Critique
Glassick,2000
Make the work public
Available for peer
review
Able to be reproduced
Activity 4
Our Flipped Classroom
Using the pre-reading as a guide,
discuss as a group what “scholarly”
social media-based teaching entails.
Create a personal checklist.
Use Google Docs to co-write a draft
proposal for your chair.
Email link to: rcooneymd@gmail.com
Time: 30 minutes
Activity 4 Continued
Our Flipped Classroom
Group Discussion: Share your draft
with the class
Time: 15 minutes
The End?

Social Media for Medical Educators

Editor's Notes

  • #51 Proficiency: function effectively and safely without making inappropriate use of time and resources unnecessary risks and distractions. select the appropriate digital to meet their needs, to use them safely and efficiently be mindful of security, confidentiality accuracy and clarity at all times regarding the information they create and use; they should not treat healthcare data with any less regard than they would treat the patients and colleagues from whom it came. Reputation: digital professionals should maintain their reputations as the basis for the trust that society places in them. assume that what they do online will effectively remain online indefinitely. refrain from disclosing anything in any medium that they would not be comfortable defending as appropriate in a court of law or in front of a disciplinary panel. will likely have an online presence beyond those media they control, both in terms of sites where patients rate their physicians and more generally through social media. Digital professionals should actively maintain an online professional presence, and they should guard their reputations and identities against digital attack and misrepresentation. Responsibility: digital professionals are responsible for their actions in all media they use develop and maintain positive and effective behaviors associated with their use of digital media. Should model positive behaviors in using digital media to others, including their students, peers, and patients. Professionals should work in ways that align with the legal and ethical parameters that apply to their clinical and educational practice contexts, especially when negotiating professional boundaries in communicating with their patients. Professionals should not encourage or engage in illegal or inappropriate behavior (such as bullying, theft, or deceit) in any digital medium. Acts of protest and dissent using digital media (such as whistleblowing, challenging public policy, or advocating for healthcare reform) need to be undertaken responsibly and professionally.