A short presentation with an overview on social media and who is using it, the advantages of LinkedIn, how to get people to like your page on Facebook and getting started on Twitter.

1. Social Media

3. What is Social Media?

4. Age of users on social networking sites Source date: 16/2/10

5. Social Media in Your Business?

8. 1.2m in Australia

9. Average age of 37 years old

10. Average income of $108,000

11. An online network to build your reputation

12. A place to find a job

13. A place to find staff

14. A place to do research

15. A place to find answers/ask questions

17. A LinkedIn Profile

18. ®

19. A Facebook Page

20. About Facebook Pages 12

22. To increase brand awareness

23. To reach people globally

24. To increase the number of people you reach

25. To increase sales

26. To tell customers about new products/services

27. To get feedback on products/services

28. To create a community for your business/brand

29. To engage your customers

30. To increase purchase intent

31. To build a relationship with your audience

32. To make your customers feel loved!13

33. Page Landing Tab – Doubles the chance of people liking your page!!! 14 www.SocialRabbit.net

35. Specials

36. A competition to engage them

37. Something to make them laugh

38. Sign up to your newsletter

39. Watch a video of you in action

41. Use the Static FBML application free in Facebook, but it’s a lot more fiddly… see next slidewww.SocialRabbit.net

42. Social Plugins http://developers.facebook.com/plugins 16

44. Regular posting

45. Commenting on visitors posts & comments

46. Posting on other RELEVANT pages

47. Competitions (see Facebook guidelines)

48. Incentise potential visitors to join your page

49. Facebook ad’s

50. Branded applications, eg gifting

51. Events, it could be a virtual event

52. Sending updates to the people who like your page

53. Photos of people who like your page on your page that they can tag themselves in

54. Check out what other pages are doing that works, and copy them

55. Fun posts eg what do you think FBG stands for?

56. Guest posts

57. Q&A time on your page

58. Likers only couponsExperiment… try… rework… try again!

60. Add a social plugin to your website

61. Add a Facebook link to your email signature

62. Add a Facebook link to your enewsletter

63. Offer free content to get people to like your page

64. Ask people to share

65. Invite all your Facebook friends to like your page

66. Find the influencers in your field and try to associate with them (their fans will follow them)

67. Visit other pages and post content on there to drive people back to your page

68. Ask your visitors what they want

69. Keep true to your purpose

70. Set goals

71. Keep up to date on the new Facebook additionsExperiment… try… rework… try again! 18

72. ®

73. Twitter is Growing

74. Twitter Usage March 2010 statistics

75. Twitter Usage March 2010 statistics

78. Customise your page

79. Customise your page

80. Customise your page

81. Your profile appears in online searches

82. Drive people to your website Promote blogs Hashtags Direct to your FB page

83. Research

85. Choose to use it for personal or business - choose your name accordingly

86. Personalise your profile with a photo

87. Follow people

88. Follow the top Twitter users for ideas

89. Search and see who is talking about your keywords

90. Engage/talk to people

91. Follow people who follow you (when you start)

92. Communicate with customers

93. Use favourites to save your favourite messages

94. Publish helpful content

96. Have a link to allow people to find out more if they like your tweet

97. Tweet regularly. Twitter is all about “recency” and your efforts to keep your content fresh are handsomely rewarded by Google and others

98. Get going! You really could be generating leads using Twitter

100. Only Include Links to Your Own Blog

101. Follow Anyone and Everyone

102. Don’t Establish a Personality

103. Don’t Interact With Other Twitter Users

104. Don’t Share Your Twitter Profile on Your Website

105. Don’t Monitor Your Own Brand Chatter

106. Don’t Customize Your Twitter Profile

108. Use Twitter Grader (www.twitter.grader.com)

109. Look at how many @replies you get on tweets

111. Your Twitter Profile

112. App’s for Twitter Can also be used to update your Facebook page & LinkedIn Plus you can now schedule messages on it TweetDeck.com

114. How much time do you have?

115. Who will implement it?

116. Can you be consistent?