Select slides from pre-conference workshop help before the 2012 ABA Marketing Conference in San Diego.

1. ABA Professional Development
MAXIMIZING YOUR DIGITAL PRESENCE
ABA MARKETING CONFERENCE
September 23-25, 2012
San Diego, CA

2. Hello
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3. Hello
Jason Kincy
@jkincy
Hoyt Griffin
@hoytgriffin
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4. Agenda
• Setting the stage
• Blogs
• Facebook
• Twitter
• Pulling it all together
• LinkedIn
• What’s Next
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5. Why social media?
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6. Why social media?
Social Impact on Satisfaction
Source:2012 J.D. Power and Associates US Retail Banking Satisfaction Study. © 2012 J. D. Power and Associates. The McGraw-Hill Companies,
Inc. All Rights Reserved. Reproduction Prohibited
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7. Why social media?
Source: Understanding the Impact of Social Media On Companies, a special report by J.D. Power and Associates
© 2012 J. D. Power and Associates. The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction Prohibited
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8. Why social media?
Source: 2012 J.D. Power and Associates US Retail Banking Satisfaction Study. © 2012 J. D. Power and
Associates. The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction Prohibited
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9. Setting the Stage
• Defining success
– Engagement
• Clicks
• Likes
• Comments
– Awareness
• Shares
• Retweets
– Sales
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10. Setting the Stage
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11. Setting the Stage
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12. Setting the Stage
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13. Setting the Stage
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14. Setting the Stage
Rules of the Road
Response Scenarios
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15. Setting the Stage
“The Rules” – Allow for Decisive Action
• Negative comments are allowed to stay visible, IF they meet the
following criteria:
• Must be germane to the topic at hand
• Cannot include personal or financial information
• Cannot criticize an associate by name
• Acknowledge comments and reply with how we will remedy the
situation, or can correct misinformation as needed
• If a customer service issue, take it offline as soon as possible, redirect
to a contact center or interact@arvest.com
• Break “The Rules” if necessary under dire circumstances
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16. Setting the Stage
Community
Events and
Photos
Public and
Purchased
Media
Syndicated
Relations
Content
Materials
Blog Distribution
Internal Content
Expertise via other
Social
Channels
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17. Setting the Stage
Personal: Tweet: Security: Tweet:
How much insurance? Talk like a pirate day How secure are your Voter Registration
social networks?
FB:
Talk like a pirate day
Business: Tweet:
How to keep Museums
employees fit
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18. Setting the Stage
Monitoring & Listening
• SocialMention.com
Content Creation
• WordPress, Tumblr
Scheduling
• BufferApp.com
Measurement/Analytics
• Klout.com, PeerIndex.com, Google Analytics
Dashboards
• HootSuite, SproutSocial, TweetDeck
50 (mostly) free social media tools you can’t live without in 2012
http://thenextweb.com/socialmedia/2012/03/18/50-mostly-free-social-media-tools-you-cant-live-without-in-2012/
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19. Blogs
• Content/Categories
• Tone & Style
• Voice & Authors
• Topics
• Schedule
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20. Blogs
Arvestblog.com
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21. Blogs
“… the Red Sox have just
climbed back to .500 ball.
The only saving grace is that
we met the Yankees coming
down..”
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22. Blogs
Did you let your daughter
get her ears pierced? When?
Or when will you?
Content
Question
Reward
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23. Blogs
“Do your customers know you’re a right
wing lunatic? Does your board care about
their fiduciary duty not to employ such a
person in a business that caters to people
to deplore the “values” expressed by said
lunatic?”
Keep or Remove
Respond or Ignore
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24. Blogs
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25. Blogs
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26. Blogs
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27. Blogs
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28. Blogs - Driving Traffic
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29. Blogs - Driving Traffic
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30. Facebook - Timeline
• Bank History
• Asset Growth
• Office Openings
• Acquisitions
• Name Changes
• “Current” Events
• Moments in
history
• Humor/Curiousity
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31. Facebook - Favorites
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32. Facebook - Favorites
• Community
• Libraries
• Schools
• Arts & Entertainment
• Media
• Patch.com
• Papers
• Business
• Customers
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33. Facebook - Favorites
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34. Facebook - Recommendations
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35. Facebook - Recommendations
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36. Facebook - Custom Apps
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37. Facebook - Custom Apps
Custom
Semi-Custom
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38. Facebook - Contests
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39. Facebook - Mobile
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40. Facebook - Mobile
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41. Facebook - Updates
• Bank News
• Press releases
• Holiday announcements
• Photos
• Community News
• Fun & Factoids
• Questions
• Product
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42. Facebook - Updates
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43. Facebook - Updates
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44. Facebook - Updates
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45. Facebook - Updates
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46. Facebook - Updates
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47. Facebook - Updates
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48. Facebook - Updates
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49. Facebook - Updates
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50. Facebook - Updates
We have money to lend!
Find out how we can help
your business.
Are you a business owner
looking for financing? Find
out how we can help.
Another reason business
owners “Like” us!
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51. Facebook - Updates
Planning
Compliance
What’s Next
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52. Facebook - Advertising
Your bank name
Kristin Brandt likes Your
Bank Name
Your bank
name
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53. Facebook - Advertising
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54. Facebook - Promoted Posts
The average post is seen by
16% of the Fans.
Manic Mommies reaches
32% of Fans
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55. Facebook - Promoted Posts
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56. Facebook - Promoted Posts
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57. Facebook - Promoted Posts
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58. Facebook - Promoted Posts
August 30th
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59. Facebook - Promoted Posts
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60. What’s Next?
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61. What’s Next?
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62. What’s Next?
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63. What’s Next?
Infographics
Post online
Internal awareness
Press and Media Alerts
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Coolinfographics.com 63

64. What’s Next?
40% of the top 100
companies in the
world have
intgratedInstagram.
business2community.com
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65. What’s Next?
Review
Monitor
Evaluate
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66. What’s Next?
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67. Thank you! 00
Jason
Arvest.com
@arvestbank | @jkincy
Kristin
Sundininc.com | kristin-sundin-brandt.com
@sundininc | @kristinsb
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