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Design, Production, and Delivery Social Media Greg Friese, MS, NREMT-P
My 2010 Themes Content Connecting Ideas
Questions Welcome
eps411.com/wtcsems eps411.com/wtcsems
Objectives Introduce social media concepts and terms  Explore social media content creation hardware and software tools Outline learning activities instructor/coordinators can use to create social media content
Social Media Concepts and Terms
EMS Education 2.0Definition
Social Networking ? ? ? ? ? ? Me You ? ? ? ? ? ?
Social Media
Skype FreeConferenceCall.com TalkShoe.com BlogTalkRadio.com Collaborative Creation
Hub and Spokes
Hub – Starting Point
Blog as a Hub
Facebook as a Hub
Facebook Group Page
Facebook Fan Page
Ning Network as a Hub
Spokes for Content
Podcast
Microblogging
Videos
Screencasts
Photo Sharing
Text and Audio Chat
Webinars
Content Creation Hardware and Software Tools
Tools & Techniques
Tools Computer Internet connection Web browser Digital camera Movie editing Image editing
Accounts Google (or Yahoo!) Facebook LinkedIn EMS Connect
Create Social Media Content
SM Content Creation Write a blog post Comment on a blog post Embed “media” in a post Find/use RSS feeds Upload “media”  Record a video Record a podcast Host a remote speaker
Class or Program Blog Blogger Wordpress Wordpress.com Hosted Typepad Typepad.com More …
Blog Pages and Posts
Blog Pages About Register Contact Hand-outs Syllabus Books and Supplies Links
Write a Blog Post Case reports Event, book, product reviews Study and exam tips Additional information Connections, resources, news How-to Interviews
Write a Blog Post Demo Post Writing
Write a Comment
Purpose of Comments Build your brand Share and connect Link back to your hub Learn more
Embed Content
Embed Content YouTube videos Blog Talk Radio Shows Image slide shows Chronicles of EMS video Widgets (i.e. Twitter account) Affiliate account links (books)
RSS Feed
RSS Feed
Images and Videos Lectures and demos NREMT skill stations Equipment use and care Medications, tools, etc. Assessment techniques Case based learning Clinical site introductions Preceptor interviews
Point of View Observer Hidden Camera “Helmet Cam” Patient Cam Other?
Video Upload
Video Channel
Photo Sharing Site
Uploading Options  email@twitpic.com Email from your desktop, web application or smartphone
Guest Speakers Skype GoToWebinar
Audio Production Audio recorder  Blog Talk Radio Talkshoe Skype with recording add-ons Google Voice number
7 Step Action Plan Personal accounts Establish a hub Initiate a few spokes Monitor conversation Share and respond Emulate best practices Ask questions
Summary  Communicate value Role model Students looking for you Official presence Direct interaction No barriers to entry
Connect and Participate
Usage Policy Permission Time Content Contacts Accessing Social Networks and Social Media
Confidentiality No thank you. Are you on Facebook? Students, Interns, Patients,  Caregivers, Co-workers, Supervisors, Other Healthcare Providers, Vendors???
Privacy

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Design Production Delivery Of Social Media Content for EMS Instructors

Editor's Notes

  1. Welcome slideWhat this is about and why it is important
  2. Handout for sessionOther people to connect with on handout
  3. I welcome your participation during this session You can raise your hand and ask,
  4. Before we go any further Also visit ep411.com/wtcsems for PDF of slides and other handoutsFor a pdf copy of the slides, other links.
  5. Objectives for this first presentation.
  6. Start out with some concepts and termsBuild a shared understanding
  7. Tools and technologies for creating and delivering education content that engages students in creation, allows continuous improvements, and facilitates interaction between the subject matter expert and the students.
  8. Websites that create opportunities for individuals to interact with one anotherIndependent of space and or timeFacebook, EMS United, MySpace, LinkedIn, EMS Connect …. And many othersTo some degree YouTube, Flickr, Twitter
  9. Content – all file types shared through social networks, websites, and content aggregation sites,Podcast, video cast, screen cast, blog post, everything!All the content that is shared across social networks.
  10. Groups can create content together.Social network to create an ideaSocial media tools to create and distribute contentSkypeBlog
  11. Hub is the starting point … the center of the wheel for your social media efforts.The official presence. Create with HTML programmingOr use a WYSIWIG editor that comes with Blogger, Wordpress, or TypePadBlogger is a free tool.
  12. So many great blogsSubject matter experts connecting directly to their audience
  13. Hub for many organizations is Facebook … which can link out to and deliver lots of spoke content
  14. Group Page
  15. Actually this is a personal account masquerading as a Facebook Fan Page.
  16. Using a Ning network site, like the Chronicles of EMS, JEMS Connect, EMS 1 Connect, EMS United is another way to have a hub
  17. Paramedic program wikiSocial media content for your organization – out from the hub – social media content. TwitterFacebookYouTubeFlickrBlog PostsPodcastsEmail – auto responders, blog posts, blast emails
  18. Podcast or vidcastAudio or video content.
  19. Short messages – 140 charactersFollow, public response – the @reply, and private direct messaging.
  20. Powerful tool to learn, fine tune, and review skills23,000+ views of combitube videoEmbbed into blog. Create your own videos, post, add to a class YouTube channel
  21. Incredible tool. Record what is happening on your screen - and add audio explanation.
  22. Nearly everyone is walking around with a camera … all the time. In and out of classHow could you use these phones as part of class and education activities.
  23. Podcasting tool.
  24. Live delivery of content.Can do this very simply with something like Skype. GoToMeeting and GoToWebinarMany other live delivery tools.
  25. This is almost all stuff you already have and use.
  26. Tools for creating social media content – images, videos, podcasts, blogs, etc. ComputerInternet connection and web browserPhoneVideo cameraFree image and video editing
  27. Things EMS educators should be able to do:
  28. These are things you need to be able to do as an educator.I would also argue that every paramedic school graduate should be able to do these things.
  29. Alternative to HTML programmingWhat you see is what you get.
  30. Pages – part of the navigation structurePermanent content, you always want accessible PostsThe content of the blogCan frequently add/createNew contentEmbed contentRegularly postedChronological organizationSort by categoriesEnable searching with tags
  31. Sticky, durable, enduring content
  32. Writing in HTML vs Visual (visual is what you see is what you get)
  33. Participate in the conversation by writing a comment. Scroll to the end of any blog post. Answer a question from the author, react, share … participate.
  34. Purpose Build an online identityLink back to your HubShare and connect with other EMS education professionals
  35. Embed videos, slideshows, podcasts, audio filesEmbed documents – Google docs, scribid files and more
  36. Really simple syndication
  37. Get started with personal accountsEstablish a hub – the organizing point for social media presenceInitiate a few spokes – things like twitter, YouTube channel, Flickr for photos. Monitor conversation – RSS reader, Twitter Search, Google AlertsShare and respond – engage with others, without sellingEmulate others best practices – learn from other users, PIO Social Media Boot Camp, free email training program. Ask questions -
  38. John and Kyle add your contact information
  39. AccessSharingNeeds to include social network