Example of a content workflow

2. A strong Web team is made up of staff covering the Interactive Skills Map:

3. Content Strong content staff skills is essential in the process.

4. Content The workflow goal is to generate the largest business benefit for the lowest cost . }

5. Measuring Success } Cost Benefit We have no hard metrics for either

6. Costs We can estimate the costs of generating content. } Internal: Time Quotes { External: RFP / Quotes

7. Benefit It’s essential in Q1 2010 we establish stronger metrics for benefit. Right now we only have traffic and referral measurement. Cost Estimate

9. Business Knowledge & Ideas The bulk of the knowledge and market trends reside in the Executive team. } Executive Team } NOC { Sales } Content Writer / Editor Knowledge Pyramid { Trade Publications A goal is to move employees up the knowledge pyramid as fast as we can More Less

12. Better idea capture Innovative capture techniques will provide a wealth of ‘raw’ content. } Executive Team } NOC } Sales Internal Content Management System } Trade Publications Content is captured Knowledge & Ideas Leave voice mail that is transcribed and posted to internal CMS Suggested tools: http://jott.com/ Common ITC tickets, success stories, testimonials - provide recognition for authors Tools: Drupal CMS & Recognition Programs RSS Feeds, Alerts automatically input into CMS Tools: Google Alerts & Email-to-Drupal Module Ability to email-to-post to internal CMS Tools: Jott has Call to Update Salesforce feature Content Editor Sifts through ‘raw’ content and starts it through a workflow to final distribution