- The document discusses strategies for corporate blogging, including setting goals, aligning with marketing strategies, and determining metrics. - It recommends blogging to provide information to customers, receive feedback, and engage in conversations to build thought leadership and increase SEO. - Advice is given on when to start a blog, how to set it up technically, create valuable content, and ways to enhance it with things like polls, images and video. Resources for learning more are also provided.

1. PRESENTED BY: KATE BRODOCK FOUNDER & PRINCIPAL OTHER SIDE GROUP Corporate Blogging: When, Why and How

4. What I’m Technologies or Technicalities Not Going to Blog Promotion Talk About PR/Blogger Outreach In-depth SEO concepts B2C vs B2C Look for the B2B logo (below) for those concepts particularly helpful for B2B Notes Strategy Why When How More Contact

7. For further description on graphic, please visit David Armano’s blog here . Notes Strategy Why When How More Contact

15. A FEW TECHNICAL ISSUES TO THINK ABOUT Website/Server capabilities SEO Maximization Metrics/Analytics Tools Register your Blog Notes Strategy Why When How More Contact

16. A FEW LARGE PICTURE ITEMS Create Value! Organization Allow for interaction Brand personality Resource allocation Frequency of posting Offer ways to share your content Notes Strategy Why When How More Contact

17. A FEW THINGS THAT WORK Providing industry information Storytelling Making a claim/promise Call to Action Interviews Response to industry Conference Coverage Response to company coverage Notes Strategy Why When How More Contact

18. A FEW ENHANCEMENT OPTIONS Polls Pictures, Stats, Graphs Audio, Video, or Rich Media Blogroll Brand personality Resource allocation Frequency of posting RSS Feed Option Offer ways to share your content Email option Link out Search field Notes Strategy Why When How More Contact

19. A FEW THINGS NOT TO DO Broadcast Post infrequently Prevent interaction Censure interaction Notes Strategy Why When How More Contact

20. “ This is the blog of Kinaxis™, developers of the RapidResponse on-demand service that empowers multi-enterprise manufacturers with integrated and collaborative demand-supply planning, monitoring, and response capabilities.” Notes Strategy Why When How More Contact Purpose of Blog Date Authors Content About Page

22. Articles/Blog posts Chris Brogan’s Blog – General blogging tips as well as a good blogging example The Many Challenges of Corporate Blogging – Jeremiah Owyang, 29 May 2008 Practical Guide to Starting a Corporate Blog – Social Media Explorer, 11 April 2008 A Guide to Corporate Blogging – ProBlogger, 15 October 2008 Corporate Blogging: How the Pros do it – Scott Monty, 12 March 2008 5 Reasons Corporate Blogs Fail – Lee Odden, 30 May 2008 15 Companies that really Get Blogging – SitePoint, 8 August 2008 Turn your Blog into a Personal Magazine – Twist Image, 1 November 2008 How to Get Media Coverage for your Blog – ProBlogger, 7 November 2008 Notes Strategy Why When How More Contact

23. Things to Check out Google Analytics ( Metrics ) Feedburner ( Metrics ) Technorati Google Alerts Digg ( blog promotion ) StumbleUpon ( blog promotion ) Notes Strategy Why When How More Contact

25. Kate Brodock, Founder & Principal (e) kate@othersidegroup.com (t) @just_kate The Other Side Group (w) www.othersidegroup.com (b) www.othersidegroup.com/adcomments Notes Strategy Why When How More Contact