iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
Presentation from SES Berlin 2009 keynote on how companies should adjust their communications strategy to deploy an integrated plan to “Own the Shelf” and “Customer Journey”
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingKapost
Keith Burrows of Kapost, Marina Antestenis of inContact, and Jason Stewart of Demandbase discuss how to implement a content marketing strategy that drives results for B2B marketers.
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
Team roles and responsibilities in digital marketing departmentDigitOWL Marketing
Which people do you need as manager for successful digital marketing activity including content marketing processes? Find here team roles, main responsibilities, salaries.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
What are you doing to get better leads?
iDataMine can help you identify your ecosystem and get your sales team topical conversations.
It's time you leveraged your relationships. It's time you got iDataMine.
Live Webinar: Crash Course in Metrics & AnalyticsLinkedIn
When you're focused on marketing to who matters, understanding the impact of your programs is more important than ever.
Sophisticated Marketers driven by data are measuring and analyzing their initiatives to get closer to their prospects and optimize ROI. But getting there can be a bumpy road. Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In this webcast, LinkedIn's very own Senior Content Marketing Manager, Megan Golden and Senior Marketing Manager, Cassandra Clark, will show you how you can get clear visibility into the impact of your programs throughout the purchase process. We'll also cover the basics on how to leverage LinkedIn Conversion Tracking to optimize your LinkedIn campaigns.
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Presentation from SES Berlin 2009 keynote on how companies should adjust their communications strategy to deploy an integrated plan to “Own the Shelf” and “Customer Journey”
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingKapost
Keith Burrows of Kapost, Marina Antestenis of inContact, and Jason Stewart of Demandbase discuss how to implement a content marketing strategy that drives results for B2B marketers.
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
Team roles and responsibilities in digital marketing departmentDigitOWL Marketing
Which people do you need as manager for successful digital marketing activity including content marketing processes? Find here team roles, main responsibilities, salaries.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
What are you doing to get better leads?
iDataMine can help you identify your ecosystem and get your sales team topical conversations.
It's time you leveraged your relationships. It's time you got iDataMine.
Live Webinar: Crash Course in Metrics & AnalyticsLinkedIn
When you're focused on marketing to who matters, understanding the impact of your programs is more important than ever.
Sophisticated Marketers driven by data are measuring and analyzing their initiatives to get closer to their prospects and optimize ROI. But getting there can be a bumpy road. Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In this webcast, LinkedIn's very own Senior Content Marketing Manager, Megan Golden and Senior Marketing Manager, Cassandra Clark, will show you how you can get clear visibility into the impact of your programs throughout the purchase process. We'll also cover the basics on how to leverage LinkedIn Conversion Tracking to optimize your LinkedIn campaigns.
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
Digital Marketing Internship Program in IndiaSEO Discovery
DDI Mohali presents an exceptional Digital Marketing Internship Program in India, offering an immersive learning experience for aspiring marketers. This dynamic program combines comprehensive digital marketing training and valuable industry exposure to equip participants with the skills needed to excel in the digital realm. Through hands-on projects and mentorship, the digital marketing internship at DDI Mohali ensures practical knowledge acquisition in areas like SEO, social media marketing, content creation, and more. Join this esteemed institute for an enriching digital marketing industrial training that propels your career forward.
Address: C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Phone: 070876 02319
Email id: training@seodiscovery.com
Website: https://digitaldiscovery.institute
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
2. Who are we ?
iContent, is an online-medium
where we build, create and
nurture your idea in a genre of
preferred brands!
We are a team of passionate and
experienced content writers, search
marketers, graphic designers, web
developers and advertising
experts who have had their
expertise in the field of Digital
Marketing for quite some time.
2
3. Our Capabilities
3
Content Writing services:
includes website content
writing, blogs, articles &
social media content
Website
Development
Search Engine
Optimizations
Social Media
Optimizations
Google
Adwords
Graphic
Designing
Book
Writing
Translation
services
4. Working Methodology
4
iContent completely understands that adding value in customer’s life requires a whole lot of
technical prowess, a tinge of cleverness, a thorough understanding of the subject matter
with an insight on the client’s vision, Mission and Big Hairy Audacious Goal (BHAG).
It also involves discernment about the changing user’s buying habits, traffic and
E-marketing requirements. Here, we walk that additional mile to understand our client’s
perspective. We then plan focused strategies by adding valuable inputs & insights to raise
the bar of that brand’s image.
5. 5
What do we do ?
Content Strategizing, Website
Designing, App Development,
Digital marketing and doing
everything on the Internet that
gives a boost to your brand is the
"Digital" part of our story.
We drive awareness, engagement
and conversions for our clients
Content management,Search Engine
Optimization (SEO), Social Media
Marketing (SMM), Search Engine
Marketing or Pay Per Click (SEM/PPC),
Online Reputation Management
(ORM) is what we expertise in.
6. 6
CONTENT
We create stories for your brand ..
The effect of comprehension, understanding, anticipation, and
receptivity is trust. By telling a story and connecting with the reader,
a storyteller can actually generate trust in the reader…
We tell a story that has the right features — features that produce successful
neural coupling, plus those which exhibit integrity-building features.
8. SEO based Content Strategy
Lateral Content Ideas
Quizzes Productivity Opinion Beginners guides Case studies
Definitions Glossaries Data Surveys Analysis
Testimonials Demos News jacking Checklists Gifs
SEO based content Reviews Question-based Timesaving Best practice
Ask the experts
Infographics
Inspiration
Resources
8
13. SEO Process?
Research Optimization
Tracking &
Analysis
Goal
Site Analysis Keyword Ranking
On-page
Optimization
Organic/ Referral
Traffic Analysis
Measure Results
& Resources
Technical SEO
Competitor
Analysis
Organic Traffic
Deliverables
Off-page
Optimization
Keyword
Mapping with
Traffic
Refine Strategy
& Tactics
Growth in
Organic / Referral
Traffic
Keyword
Research
Referral Traffic
Deliverables
Technical
Optimization
Custom 404 Page
Analysis
Optimization-
Process Flow
Growth in Sales
13
14. Since Google is evolving, it’s important for
Our search strategy to also adapt…
Images Website Map
Website
Brand Content
Social
Keyword Selection Share of Voice Multi Device Usage Acquisition /Leads
14
15. Off-page Optimization
Off-page Optimization
Indirect Links Social Bookmarking
Directory
Submission
Content Curation Article Syndication
Social Sharing Forum Posting Blog Commenting Guest Blogging PPT Submission
Image Submission Infographics Q&A Profile Creations Other Items
Manual
Link Building
Link Relevance Link Authorities Proper Anchor Text Direct Links
15
16. Semantic SEO
16
Adapting websites with Google updates
What ?
Machine Readable
To better understand user
experience in the form of
rich snippets in their search
results
Why ?
Enhanced SERP Display
• User Intent Understanding
• Knowledge Graph
How ?
Semantic Markup/
Schema (Html Code)
• Blog Post / Articles
• Semantic markup Language
• Offer
• Videos
• Breadcrumbs
• Location
18. Social SEO
SEO is going Social, it isn’t a secret..
• Google has been using social media to understand
how useful content can help you become a thought
leader in your industry
• The principle is simple – what could be better for
Google than an actual person endorsing content?
• Social signals provide this…
# 1
Social
Media
SEO
20. Mobile Optimization
Additional Technical Optimization
• Mobile Site Coding Guidelines
• Mobile Site Architecture Guidelines
• Mobile Page Speed Check
• Mobile SEO Elements Implementation
• Preventing Mobile Site Duplication with Desktop Website
• Mobile Content & Navigation Check
• Location Targeting for Devices
• Mobile Crawling & Indexation
Off-page Technical
On-page
22. 22
People are tired of listening
they also want to have their Say
92%
of people buy products on
recommendation from
their friends
23. 23
Social Media Takeaways
Two-Way Conversation
It's the ability to listen. It's priceless.
You aren't going to strike up a
conversation through the T
elevision /
Radio / Print Media. But that two-way
conversation is built into social media
platforms
Feedback
We are in a customer-centric
economy, where customer opinion is
held at the highest standard of value
platforms
Social media is made for
engagement, for sharing, for talking
and commenting which eventually
enhances your brand value and
traffic to your website
Social Sharing
26. 7 stages of Pay Per Click Management
# 1
Optimising the performance of your PPC Campaign
# 1
Amend,
Tune
& Test
Research
Category
Plan &
Structure
Write Ad
Copy
Organize
Bids
Building
Landing
Pages
Review
Performance
27. PPC Management
PPC Management
• Pay Per Click market categories are increasingly competitive.
• More advertisers are using keyword research, specific landing pages and feedback from
web analytics to improve the performance of their PPC campaigns.
• As a result, the better performing keywords are becoming more expensive, leading to click
inflation.
• This presentation should help you understand the key aspects of setting up and managing
a successful pay per click campaign in order to optimise your performance
• We strongly recommend to optimise the website with SEO parameters; it helps to improve
the Quality Score which indeed helps to minimize the paid media budget
28. Research your Market Category
Research your Market Category
• Customers, Competitors, Keywords
• Buying Process
• Core Keywords
• Long Tail Keywords
• Website Analytics
• Volumes, Values, Margins
• Conversion is Key
• Local vs. National vs. International
29. Plan & Structure Campaign
Plan & Structure Campaign
• The Search Marketing Mix
• Budgets
• Campaigns
• Ad groups
• Keywords
• Match types
• Landing pages
30. Write advertising Copy
Write advertising Copy
• Matching Copy to Keywords
• Crucial for Click-Through Rate
• Tailored Ad Groups
• Use all Four Lines
• Headline
• Copy lines
• Display URL
• Call to Action or USP
• Minimise Keyword Insertion
31. Organize Bidding
Organize Bidding
• Understand Value of Clicks
• Know value of Conversions
• Quality Score is Key
• Set up a Keyword Match Hierarchy
• Bid more only when Quality Score is High
• Reduce Bids if Conversion Cost is Unprofitable
32. Select & Build Landing Pages
Select & Build Landing Pages
• Send click traffic to most appropriate page
• Build if one does not exist
• Keep the landing page simple
• Focus on achieving goals
• Ecommerce sales
• Lead generation
• Eliminate distractions
• Learn from successful landing pages
33. Track & Review Performance
Track & Review Performance
• Establish Key metrics
• PPC Reports and Analytics
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Conversions
• Cost Per Conversion
• Cost Per Sale
• What is Target ROI?
34. AMEND, TEST & Tune
Track & Review Performance
• Look for Conversion Winners and Replicate Components
• Look for Blockages and Eliminate
• Eliminate Negative Terms
• Test Different Keywords
• Test Different Copy
• Test Different Landing Pages
• Test Different Bid Levels
35. Plan of Action for Brand Reach:
Plan of Action for Brand Reach:
• Reviewing the most relevant and searchable Keywords
• Creating the website content
• Creation of responsive website
• Regular blogging with Infographics
• Blog marketing
• SEO of the website
• SMO –Facebook, Twitter, LinkedIn, Instagram
• Powerpoint presentation
• Powerful Videos creation with social message
• Google Adwords (SEM)