TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.

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TheBoardRoomAdvisors, LLC!
Social Media and On-Line
Marketing Presentation for

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Why Go Social?

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Social Media Component Overview

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What is Social Media?
¡ Social is the ability to communicate, connect,
and advise through online platforms based
on likes, interest, association, groups, ideas,
industries, keywords, and more.
¡ Social Media has many features and benefits
for your business such as:
• Profiles • Groups • Pages • Events
• Messages • Voting • Sharing • Search
• Information • Customer • Networking • Business
Service Management

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Revenue Effect From SNS
The 2011 Social Media Marketing Industry Report stated that 71%
of marketers who were using social media as part of their
marketing efforts increased traffic or subscribers to their websites,
and 51% generated qualified leads for their business
88% - Generated Exposure For My Business
72% - Increased Traffic Subscribers
62% - Improved Search Rankings
56% - Resulted in New Business Partnerships
51% - Generated Qualified Leads
49% - Reduced Overall Marketing Expenses
43% - Improved Sales

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The Four Key Social Platforms
That Work
¡ LinkedIn is The place online to network and do business with over 120+
Million Professionals. Ease of access to prospects on LinkedIn is
tremendous and often allowing for completely bypassing of the
gatekeepers.
¡ Twitter is a great place to farm targeted prospects by searching twitter
profiles Additionally you can often get account owners to share,
promote, and even point you to decision makers.
¡ Facebook is a great place for both B2C and B2B contacts via identifying
prospects through groups, Facebook ads, fan pages, and more.
¡ YouTube is a great way to get your business ranked above the
competition in the search engines as YouTube videos are indexed
quicker and easier by the search engines. Outside of SEO its also great
for building “Thought Leadership” as the go to business.

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A Day On Facebook
¡ 15% of Facebook users update their own status.
¡ 22% comment on another’s post or status.
¡ 20% comment on another user’s photos.
¡ 26% “Like” another user’s content.
¡ 10% send another user a private message
¡ Percentages are based on 750 million users
Facebook users are more trusting than others.
Facebook users have more close relationships.
Facebook users get more social support than other people.

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Age Distribution By Social
Networking Site Platform
¡ % of social networking site users on each site who are in each age group

9. One Third Of US Consumers 9
Spend >3 Hours Online Every
Day.
180 + Minutes 34%
60-79 Minutes 33%
1-59 Minutes 14%
0 Minutes 19%

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How Do I Set Up My Social
Media Solution?

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Set-up A Gmail Account

12. Set-up A Constant Contact 12
Account

13. Set-up A Facebook Fan 13
Page Account

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Set-up A Twitter Account

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Set-up A YouTube Account

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Set-up A TwitterFeed Account

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Set-up A NutshellMail Account

18. Receive All Your Messages In 18
One Place

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Next Steps Tell The World
• Link to website
• Include on business cards
• Emails
• Tell Everyone in your
conversations

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The TagTeamBP
Recommended
Integrated Approach

21. The TagTeam Model 21
Integrates & Automates Your Online
Efforts Saving You Time and Effort
• Social Oomph • Ping.fm
(Auto • Web Site
Responder) • E,mail Contact
• Twitter Feed Tab
• Ping FM
• Twaiter
• TwitterFeeder Facebook
Twiiter YouTube
Fan Page
• Links to
Facebook,
Linkedin, Word
press
Blog
Website
WordPress
LinkedIn
Blog
• Ping.fm
• Twitter • Twitter
• RSS Feeds

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Integrated Connections
Web Site
Email
Analytics
Aggregates all you social media
activity into 3 email updates per
day

23. TagTeam’s Simply Social 23
Program
One Time Set Up Fee of $795
Includes your complete social setup and strategy package:
• Twitter, Facebook, LinkedIn, & YouTube setup
• Constant Contact e-mail marketing setup
• Integration of all social platforms and your website
• First month reporting & tracking tools
• Training & easy updating of all platforms at once
• Complimentary marketing review of all media & how it should connect
to social platforms
Upgrades Available for:
• Yelp, Plaxo, SocialOomph, Twaitter, FourSquare, and others as
requested
• Mobile Site
• Landing Pages
• Ad Campaigns

24. TagTeam’s Maintenance & 24
Service Options
Like Plan (3 hours/Month) $295
• 3 hours of routine services
• Platform Updates
• Ongoing Training/Support
• Monthly Reports & Tracking
Friend Plan (6 hours/Month) $495
• 6 hours of routine services
• Platform Updates
• Added Platforms
• Ongoing Training/Support
• Monthly Reports & Tracking
Fan Plan (10 hours/Month) $695
• 10 hours of routine services
• Platform Updates
• Added Platforms
• Ongoing Training/Support
• Monthly Reports & Tracking

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Digital Media For Business
Social Media Email Marketing
¡ Areas of Focus: ¡ Areas of Focus:
¡ Facebook ¡ Email Vendors
¡ Linkedin ¡ Auto Responders
¡ MySpace ¡ Opt-in/Squeeze Pages
¡ Twitter ¡ Search Engine Optimization
¡ YouTube (SEO)
¡ Blogging ¡ Social Media Integration
2/8/10

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Supporting Services
• Newsletter Creation
• Content Writing
• Proof Reading
• Campaign Development
• Audio and Video Production
• Social Media Policy Development
• Digital Ad Campaigns
• Email Marketing Campaigns
• Mobile Website Development
• Landing Page Development

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Your TagTeam Advisors
Mark Zurzola James Gomes
Principal Principal
TagTeam Business Partners, LLC TagTeam Business Partners, LLC
2189 Silas Deane Highway, Suite 2189 Silas Deane Highway, Suite 17
17 Rocky Hill, CT 06067
Rocky Hill, CT 06067 P: 860-436-3900 • C: 860-916-0175 •
P: 860-436-3900 ~ C: F: 860-436-3904
860-729-7117~ F: 860-436-3904 Email: jgomes@tagteambp.com
Email:
mzurzola@tagteambp.com Visit the ALL NEW
www.TagTeamBP.com
Visit the ALL NEW
www.TagTeamBP.com