Understanding Engagement
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Understanding Engagement was a regional workshop I conducted for one of the fastest growing franchise brands, Any Lab Test Now. Together we explored the leading social technology platforms and developed a strategy on what platforms to use, content to post and how to engage with local communities.
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Understanding Engagement
- 1. Understanding Engagement Any Lab Test Now July 2012
- 2. Time Spent by Average Social Networking User per month (Infographic compiled and designed by Go-Gulf.com) www.debevansconsulting.com
- 3. Source: IMTCBlog.com www.debevansconsulting.com
- 4. Source: SocialSavySarah.com www.debevansconsulting.com
- 5. Agenda Principles • ROI, Trust, Humanize, Goals, Objectives, Monitor, Focus and Channels Content Search: •Google, Yahoo, Blogs, Articles, Discussion Boards, Groups, Tweets How to Post Content: • Inform, Education, Engage, Demonstrate Thought Leadership Followers: • Target Audience, Email lists, Current Customers LinkedIn: • Optimize Profile, Ranking, Engagement Facebook: •Optimize Profile, Content, Insights, Engagement Twitter: • Optimize Profile, Tweet Search, Trending, Tools www.debevansconsulting.com
- 6. Principles Build Trust Not free but a through accuracy commitment and transparency Clear Objectives and Goals Be Human! Mix •How to Monitor professional and •What do you want to personal Achieve? •Where is your Focus? www.debevansconsulting.com
- 7. Where to Find Content Google and Blogs and Ezinearticles Yahoo News Podcasts Facebook eHow Tweets Groups LinkedIn Google+ Pinterest Groups Google Social Alerts Mentions www.debevansconsulting.com
- 8. Content Should Inform, Educate and Engage Checklists FAQs Articles Blog Ask post Fill in the questions links blanks worksheets Or survey www.debevansconsulting.com
- 9. LinkedIn Facebook Twitter www.debevansconsulting.com
- 11. LinkedIn Author Interviews www.debevansconsulting.com
- 12. Source: http://socialmediasonar.com www.debevansconsulting.com
- 13. LinkedIn Optimize Profile – 100% •Headline, Summary and Specialties •#1 in your niche • Use searchable keywords •Check ranking •in People search enter keywords, where do you rank? •Work through the checklist from Social Technology Marketing Strategies Resources http://www.linkedin.com/today/ http://learn.linkedin.com/ www.debevansconsulting.com
- 14. Facebook Facts www.debevansconsulting.com
- 16. Facebook Optimize Profile – 100% •Optimize Profile (100%) – cover photo, about section, contact information, tabs •Connect by “liking” others in your industry •Schedule a post •Review insights •Work through the checklist from Social Technology Marketing Strategies Resources Facebook Glossary Facebook Help Center Facebook Pages App www.debevansconsulting.com
- 17. History of the Hashtag www.debevansconsulting.com
- 19. Twitter Build … then add content •Optimize Profile (100%) – photo, contact info, bio, link to Website, Facebook , Blog or LinkedIn •Search – keywords, full URLs (twitter.com/search) •Schedule tweets •Add yourself to directories •Work through the checklist from Social Technology Marketing Strategies Resources Twellow Directory Tweet Alert Tweetdeck Twitter Advanced Search www.debevansconsulting.com
- 20. URL Broadcast •Profiles •Email Signature •Networking Events •Business Cards •In Store Marketing/Signage •Presentations •Voice Messages •Direct Mail/eNewsletters •Coupons www.debevansconsulting.com
- 21. Resources Nutshell Mail Shareholic button for Chrome Rapportive (for Gmail users) Xobni Instagram www.debevansconsulting.com
- 22. Source: DOMO. Clock image via Shutterstock.) www.debevansconsulting.com
- 23. R E S U L T S www.debevansconsulting.com
Editor's Notes
- http://news.google.com/http://findpeopleonplus.com/http://news.yahoo.com/http://www.google.com/blogsearchhttp://blogtalkradio.com http://www.apple.com/itunes/podcasts/http://www.ezine-dir.com/http://ezinearticles.com/?expert=Peter_Zvejnieks,_M.Dhttp://www.ehow.com/http://twitter.com/searchhttp://www.linkedin.com/today/http://www.socialmention.com/alerts/http://www.google.com/alerts
- Always a business focus!! Average LI user is decision maker in household w/ average household income of $109kPhotoOptimize profile – headline,, summary, specialties: Check your ranking by searching keywords in “people search”List education, current and past work experienceCreate vanity URLMake connections! Check contacts from Outlook, Twitter, Facebook …Add Twitter handleAdd keywords for your Website.Build keyword rich summaryAdd Specialties and SkillsGive recommendations, request recommendationsJoin GroupsCreate a group – as group manager you can: send announcements, add discussions, add polls/survey, invite members to the groupFollow companiesShare reading recommendations (professional reading)Social Technology Marketing Strategies: http://follr.me/debevans/documents
- Professional Cover Photo and imageComplete the About sectionPage Layout: 851x315 pixelsCan change often to graphically represent your brand – keep it current, promote eventsRestrictions: cannot add your contact info (web, email), can’t add user interface elements (eg “like”, “share”), no calls to action (get it now), cannot be meant for promotions, ad, not text base…looking for graphics Don’t do this- https://www.facebook.com/zestsoapTimeline cover strategy: what is the core marketing focus? Lead generation? (trying to grow relationship outside of FB? Join email lists) - Incorporate the focus of your Facebook into the time line strategy by changing the cover image that incorporates the focus. For example: create a new timeline cover for every webinar Focus on experience – change the picture that represents the experience Smartphone app – Facebook cover creator – www.bit.ly/fbcovercreatorCustom app strategy – thumbnails app can be a JPEG 111x74 pixels – want the thumbnail to drive the visitor to want to click on the imagewww.Timelineimagetool.com to create the thumbnailsCan’t move the photo box – photos will update automaticallyCreate a image tool: www.pixlr.comPromoted posts – have to have 400 fans before you can use this featureSocial Technology Marketing Strategies: http://follr.me/debevans/documents
- Complete profile – photo, contact info, link to Website, Facebook, Blog or LinkedInKeep tweets to 120 characters to allow retweetingMonitor tweetsSchedule tweetsSearch (keywords, full urls)- twitter.com/search What’s trendingVisit the Help Center (often) for tips, new features https://support.twitter.com/Top 100 Twitter tools http://dailytekk.com/2012/03/19/the-top-100-twitter-tools-of-2012-categorized/WeFollow - Twitter directory and search. Find Twitter followers.http://www.twellow.com/http://tweetchat.com Search or follow hashtagshttp://tweetbeep.com Twitter alertswww.Twiibs.com – Twitter business directory.http://listorious.com- Twitter people search and lists directory.Metrics:www.twittercounter.comwww.topsy.comwww.bufferapp.comSocial Technology Marketing Strategies: http://follr.me/debevans/documents
- http://nutshellmail.com/http://www.shareaholic.com/http://rapportive.com/http://xobini.comhttp://instagram.com/
- Deb Evans Consulting, LLCDevans.ce@gmail.comFacebook.com/debevansconsultingwww..twitter.com/DebCEwww.linkedin.com/in/debevans01832-334-6664